CineCast: The Double-Edged Sword of Savvier Clients & Media Expectations

 

We welcomed back Alex Parnell, president of Splitting Lanes Entertainment, for episode two of our three-part series of CineCast: A Cinedeck Podcast. On episode one, we got to know Parnell as a creative in the industry of media, film, and television, how he got into the field and what gets him excited for work each morning. On this episode, we explored what a day on the job looks like for Parnell, and listened to personal stories of tricky clients and challenging workflows.

“People are definitely more educated on color science,” Parnell said, explaining how a more informed client can make his job easier. But it is a double-edged sword.

With colorist software like DaVinci Resolve being free and relatively user-friendly, higher-ups think they can do the job of colorist. The reality couldn’t be further from the truth. With different clips and quality, particularly in reality television, a keen eye is needed to blend media.

Colorists and editors work with a variety of programs like Premiere, Resolve, Avid, Cinedeck and more. As files get passed between programs, dozens of different files are created, often forcing colorists to manually transcode, creating hours of extra work. But Alex revealed a trade secret.

“The file-based delivery…is very efficient if you used something like a Cinedeck or cineX insert,” he said.

For the latest news, videos, and podcasts in the Software & Electronics Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!
Twitter – @TechMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

branding
Bonfire Branding: How Solo Stove Sparked a Customer Movement with Liz Vanzura (Episode One)
January 22, 2026

When pandemic restrictions shut down restaurants, paused travel, and compressed social lives, connection didn’t disappear; it moved closer to home. Backyards quietly emerged as important gathering spaces, offering a simple way to be together without screens, schedules, or spectacle. What began as a workaround evolved into a familiar rhythm of gathering. In that shift,…

Read More
customer movement
Bonfire Branding: How Solo Stove Sparked a Customer Movement with Liz Vanzura (Episode Three)
January 22, 2026

As audiences tune out polished ads and lean into trust, brands are being forced to rethink how they show up for the customer. Research consistently shows that consumers rate peer-created content as more credible than traditional brand messaging, and algorithmic discovery is increasingly rewarding authenticity over polish. With AI reshaping how people search and…

Read More
supply chains
Why the Best Careers Are Designed Like Resilient Supply Chains
January 22, 2026

What do supply chains and community have in common? They both deliver value—when managed with purpose. At their best, they show how intentional systems, meaningful connections, and consistent action turn effort into lasting professional growth. This week on Professional Quotient, listeners hear from Nathan Chaney, founder of Supply Chaney, whose insights bridge the mechanics…

Read More
brand
Bonfire Branding: How Solo Stove Sparked a Customer Movement with Liz Vanzura (Episode Two)
January 22, 2026

As people seek relief from constant digital noise, the backyard has quietly become a modern “third space” in everyday life. Outdoor living, fire pits, and at-home hosting continue to grow as consumers prioritize connection, ease, and experiences that feel meaningful without requiring more complexity. Brands that understand this shift aren’t just selling products—they’re offering…

Read More