CineCast: The Double-Edged Sword of Savvier Clients & Media Expectations

 

We welcomed back Alex Parnell, president of Splitting Lanes Entertainment, for episode two of our three-part series of CineCast: A Cinedeck Podcast. On episode one, we got to know Parnell as a creative in the industry of media, film, and television, how he got into the field and what gets him excited for work each morning. On this episode, we explored what a day on the job looks like for Parnell, and listened to personal stories of tricky clients and challenging workflows.

“People are definitely more educated on color science,” Parnell said, explaining how a more informed client can make his job easier. But it is a double-edged sword.

With colorist software like DaVinci Resolve being free and relatively user-friendly, higher-ups think they can do the job of colorist. The reality couldn’t be further from the truth. With different clips and quality, particularly in reality television, a keen eye is needed to blend media.

Colorists and editors work with a variety of programs like Premiere, Resolve, Avid, Cinedeck and more. As files get passed between programs, dozens of different files are created, often forcing colorists to manually transcode, creating hours of extra work. But Alex revealed a trade secret.

“The file-based delivery…is very efficient if you used something like a Cinedeck or cineX insert,” he said.

For the latest news, videos, and podcasts in the Software & Electronics Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!
Twitter – @TechMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

inclusion
Inclusion Beyond Compliance: What It Really Takes to Build Workplace Cultures Where People Feel Seen, Supported, and Free to Belong
December 16, 2025

Inclusion is often reduced to policies and checklists, but its true measure shows up in everyday experiences — in whether people feel seen, supported, and able to contribute without hiding parts of who they are. When organizations move beyond compliance and toward genuine understanding, they open the door to talent, perspective, and potential that…

Read More
healthcare
How Simulation-Based Education Is Transforming Healthcare Leadership and Decision-Making Worldwide
December 16, 2025

As healthcare systems worldwide face rising costs, workforce shortages, and increasing pressure to balance quality with financial sustainability, traditional classroom-based management education is struggling to keep pace. According to the World Economic Forum, healthcare spending now accounts for nearly 10% of global GDP, making leadership decision-making more consequential—and more complex—than ever. At the same…

Read More
work-based learning
Scaling Work-Based Learning in the Curriculum: How Riipen Powers Real Employer Projects at Scale
December 15, 2025

Higher education is facing renewed scrutiny over how well it prepares students for life after graduation. Employers are increasingly signaling that many graduates enter the workforce without real-world, job-ready experience—placing new pressure on higher education to rethink how learning connects to work. Research on high-impact practices consistently shows that experiential and work-based learning boosts…

Read More
private equity
Alts Innovators: UT Austin’s Dr. Ken Wiles on Private Equity
December 15, 2025

Private equity is entering a period of adjustment after decades of expansion fueled by falling interest rates and abundant capital. That long-running tailwind reversed beginning in 2022, when interest rates rose sharply, disrupting deal activity, slowing exits, and bringing renewed attention to a long-standing vulnerability in private markets: liquidity. Industry reports have highlighted softer fundraising,…

Read More