Breaking New Ground: How Will BIM Advance American Sustainability?

 

While BIM (building information modeling) began in the U.S., it’s Europe leading the charge in championing it. Breaking New Ground host Joel Pennington invited two leading BIM evangelists from Europe currently leading the BIM adoption movement in the U.S. to discuss their efforts.

Salla Eckhardt is a BIM industry game-changer and an open innovation enthusiast from Finland, and Sanjay Mistry is a BIM expert from the UK.

Eckhardt began her BIM journey over 20 years ago. “My perspective to BIM is what the industry is talking about today, and that is digital twins,” Eckhardt said. BIM is not only the information model, itself, but the information modeling process and managing process.

There are many reasons why BIM was quicker to be adopted in Europe than in the U.S., and some of those reasons may be process-related. Europe is adapted to industrialized construction more than the U.S., where a lot of onsite production occurs.

“Projects here in the U.S. are usually much bigger than what we see in Europe,” Eckhardt said. The complex nature of buildings in the U.S. adds to the design complexity, but BIM could help reduce complexities and increase efficiencies if the U.S. is willing to let go of some outdated processes and traditional ways of working.

BIM wasn’t what brought Mistry over to the U.S. from the UK, but it is now his focus. The sheer size and scope of the U.S. make it an exciting challenge.

“One of the areas BIM plays a huge role in is in carbon footprint,” Mistry said, “It’s not applied today, and that’s why there is such a high demand for this. And I think it comes down to the supply chain. The data’s not transferred across. The data sits at the top end of the pyramid, and it’s not accessible to the rest of the organization. This is why there are such high pollution and CO2 rates in that way, because people aren’t getting that information.”

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

AI data center
Power, Cooling, and Risk: What It Takes to Bring a 100MW AI Data Center Online
March 28, 2026

The industry knows how to build data centers. What it’s still figuring out is how to turn on AI factories at scale. With facilities now crossing 100 megawatts—far beyond the 5 to 10 megawatt norm of traditional builds—operators are no longer just validating equipment. They’re testing whether entire systems—power, cooling, controls, and the teams behind…

Read More
beauty
Building Beauty for Real Women: Why Brands Must Focus on Longevity, Not Hype
March 25, 2026

Walk into any beauty aisle—or scroll through your feed for five minutes—and it’s clear the industry is obsessed with what’s new. New formulas, new trends, new “rules.” But for many women, especially those who’ve been using makeup for decades, the question isn’t what’s new—it’s what actually works. And increasingly, the answer isn’t coming from the…

Read More
Physician
Fixing the Physician Experience: Why Advocacy Is Healthcare’s Next Frontier
March 25, 2026

Physician burnout has become a defining challenge in healthcare, with research showing that a substantial portion of clinicians—anywhere from roughly a quarter to over half—experience emotional exhaustion, driven more by systemic pressures like administrative burden and reduced autonomy than by individual resilience alone. As healthcare systems face growing staffing shortages and rising patient demand, the…

Read More
career
From Starting Over In A New Country To Reaching The C-Suite: A CFO’s Career Comeback
March 25, 2026

Global mobility is reshaping the modern workforce, with millions of professionals relocating each year in pursuit of opportunity, stability, or growth. Yet behind the headlines of talent migration lies a quieter, more difficult truth: restarting a career from scratch—even after years of success—is far more common than people expect. In fact, many skilled immigrants…

Read More