Building a Culture of Trust to Minimize Risk in an Organization

Bringing together leaders, lawmakers and lawbreakers. Host Luke Fox explores how innovations in business and technology are redefining our trust in security measures.

 

Trust is not something anyone gives freely, no matter the terms of the relationship. It’s even harder to earn in professional settings. However, it’s a foundation for leadership and one that today’s guest Jef Graham wholly believes in. Graham has spent his career in leadership positions with large companies, currently serving on the board of NETGEAR, while also being a professional CEO for several startups in Silicon Valley.

What exactly, is a professional CEO? Graham explained, “Such a role is about scaling the company. In the first 30 days, it’s a time of discovery and understanding. I want to know what’s working and what’s not. On the people side, it’s about getting to know them—the employees, customers, partners, investors, and board. I’m trying to build trust.”

Graham believes trust is a process and the result of behavior. “My role is to become a leader that’s trusted. Behavior builds trust. I’m transparent and personal, even with something as simple as learning people’s names,” he said.

Being ultra-transparent as a leader isn’t mainstream, and Graham gets that. “If you’re open, people believe in you. When you’re not, they don’t. As my father said, ‘Always tell the truth then you’ll remember what you said,’” he commented.

He also has the perspective that the goal of trust is to minimize risk. “Startups have failures, but it’s an opportunity to show customers how good we can be in difficult times. It bonds relationships,” Graham shared.

Graham and Fox also talked about Theory X and Theory Y. Theory X is authoritarian, while Theory Y is participative and evident of leaders trusting people to take ownership. Graham’s a huge proponent of Theory Y. He said, “You get more out of employees, faster decision-making, and produce more results. People are happier and work harder.”

Catch Up On Previous Episodes of The Trust Revolution!

Follow us on social media for the latest updates in B2B!

Image

Latest

Linda Shively
Turning Loss into Light: Linda Shively’s Mission to Help Others Heal
October 24, 2025

Sometimes life changes us in ways we never expected. Moments of loss, challenge, or transition can leave us wondering who we are now and what comes next. This episode of Crafted Journeys is about that quiet, powerful process of finding our way back to joy—one thoughtful step at a time. How do we begin again…

Read More
Bouvet Island
To the Edge of the World: The 3Y0K Bouvet Island DXpedition and Its Youngest Explorer
October 23, 2025

In February 2026, an international team of 24 amateur radio operators will embark on a bold mission to one of the most remote and inhospitable places on Earth—Bouvet Island. Among the world’s most isolated islands, Bouvet offers no harbor, no shelter, and no easy way in. Yet from this icy outpost in the South…

Read More
DXpedition
Icom Powers 3Y0K: Ham Radio’s Most Ambitious DXpedition to Remote Bouvet Island (Part 2)
October 23, 2025

Few places on Earth are as inaccessible—and as coveted by amateur radio operators—as Bouvet Island. Located in the South Atlantic, this uninhabitable rock has long been regarded as the “Mount Everest of DXpeditions.” According to the DXCC Most Wanted List, Bouvet ranks near the very top of sought-after contacts, making every attempt to activate…

Read More
DXpedition
Icom Powers 3Y0K: Ham Radio’s Most Ambitious DXpedition to Remote Bouvet Island (Part 1)
October 23, 2025

Bouvet Island sits at the edge of the world. It is frozen, uninhabited, and almost impossible to access. Fewer people have set foot there than in space. That level of remoteness is exactly what makes it so valuable to amateur radio operators. The island ranks tenth on ClubLog’s list of Most Wanted DXCC entities,…

Read More