Building a Culture of Trust to Minimize Risk in an Organization

Bringing together leaders, lawmakers and lawbreakers. Host Luke Fox explores how innovations in business and technology are redefining our trust in security measures.

 

Trust is not something anyone gives freely, no matter the terms of the relationship. It’s even harder to earn in professional settings. However, it’s a foundation for leadership and one that today’s guest Jef Graham wholly believes in. Graham has spent his career in leadership positions with large companies, currently serving on the board of NETGEAR, while also being a professional CEO for several startups in Silicon Valley.

What exactly, is a professional CEO? Graham explained, “Such a role is about scaling the company. In the first 30 days, it’s a time of discovery and understanding. I want to know what’s working and what’s not. On the people side, it’s about getting to know them—the employees, customers, partners, investors, and board. I’m trying to build trust.”

Graham believes trust is a process and the result of behavior. “My role is to become a leader that’s trusted. Behavior builds trust. I’m transparent and personal, even with something as simple as learning people’s names,” he said.

Being ultra-transparent as a leader isn’t mainstream, and Graham gets that. “If you’re open, people believe in you. When you’re not, they don’t. As my father said, ‘Always tell the truth then you’ll remember what you said,’” he commented.

He also has the perspective that the goal of trust is to minimize risk. “Startups have failures, but it’s an opportunity to show customers how good we can be in difficult times. It bonds relationships,” Graham shared.

Graham and Fox also talked about Theory X and Theory Y. Theory X is authoritarian, while Theory Y is participative and evident of leaders trusting people to take ownership. Graham’s a huge proponent of Theory Y. He said, “You get more out of employees, faster decision-making, and produce more results. People are happier and work harder.”

Catch Up On Previous Episodes of The Trust Revolution!

Follow us on social media for the latest updates in B2B!

Image

Latest

healthcare
From the C-Suite to the Classroom: A Healthcare Leader’s Bet on the Next Generation
May 25, 2026

Healthcare isn’t short on strategy right now—it’s short on people, access, and experienced leadership where it matters most. In Texas alone, more rural hospitals have closed than in any other state over the past decade, leaving entire communities with limited access to care. At the same time, many health systems are realizing they haven’t…

Read More
AI
The AI Health Score: Turning Hallucinations, Agents, and AI Risk Into Board-Ready Insight
May 24, 2026

As artificial intelligence moves deeper into enterprise operations, many organizations are discovering that the real challenge is not adoption, but control. Traditional software has always been predictable: the same input produces the same output, making it possible to audit systems at a fixed point in time. AI changes that equation. Jeff Carson, founder of…

Read More
TheAIAudit
Introducing TheAIAudit: A Platform Built to Measure, Monitor, and Govern Enterprise AI
May 22, 2026

Enterprise AI is advancing faster than most companies can govern it. Behind the scenes, AI systems are already influencing decisions tied to revenue, operations, compliance, customer outcomes, and risk — yet many organizations still lack a clear way to measure, explain, or oversee what those systems are doing. That is the gap TheAIAudit was…

Read More
Leadership
How the Future of Work Is Being Reshaped by AI, Human Creativity, and Customer-Centered Leadership
May 21, 2026

As artificial intelligence rapidly reshapes industries, many professionals are asking the same urgent question: what happens when AI starts replacing not just repetitive tasks, but the foundational entry-level roles that once launched careers? According to Goldman Sachs Research, AI could expose the equivalent of 300 million jobs globally to automation, while potentially automating tasks…

Read More