Building a Culture of Trust to Minimize Risk in an Organization

Bringing together leaders, lawmakers and lawbreakers. Host Luke Fox explores how innovations in business and technology are redefining our trust in security measures.

 

Trust is not something anyone gives freely, no matter the terms of the relationship. It’s even harder to earn in professional settings. However, it’s a foundation for leadership and one that today’s guest Jef Graham wholly believes in. Graham has spent his career in leadership positions with large companies, currently serving on the board of NETGEAR, while also being a professional CEO for several startups in Silicon Valley.

What exactly, is a professional CEO? Graham explained, “Such a role is about scaling the company. In the first 30 days, it’s a time of discovery and understanding. I want to know what’s working and what’s not. On the people side, it’s about getting to know them—the employees, customers, partners, investors, and board. I’m trying to build trust.”

Graham believes trust is a process and the result of behavior. “My role is to become a leader that’s trusted. Behavior builds trust. I’m transparent and personal, even with something as simple as learning people’s names,” he said.

Being ultra-transparent as a leader isn’t mainstream, and Graham gets that. “If you’re open, people believe in you. When you’re not, they don’t. As my father said, ‘Always tell the truth then you’ll remember what you said,’” he commented.

He also has the perspective that the goal of trust is to minimize risk. “Startups have failures, but it’s an opportunity to show customers how good we can be in difficult times. It bonds relationships,” Graham shared.

Graham and Fox also talked about Theory X and Theory Y. Theory X is authoritarian, while Theory Y is participative and evident of leaders trusting people to take ownership. Graham’s a huge proponent of Theory Y. He said, “You get more out of employees, faster decision-making, and produce more results. People are happier and work harder.”

Catch Up On Previous Episodes of The Trust Revolution!

Follow us on social media for the latest updates in B2B!

Image

Latest

marketers
Daily 12 Minute AI Habits for Marketers with Measurable Results
December 19, 2025

In this episode of The Marketing AI SparkCast, Aby Varma—founder of Spark Novus, which partners with marketing leaders to adopt AI responsibly and strategically—hosts Frank Lazaro, author of Finding 12 Minutes. Their conversation reveals how marketers can practically implement AI into daily workflows and unlock measurable productivity—starting with just twelve minutes a day. Topics Covered: The…

Read More
sports
The Business of Sports Tourism: How Dallas Converts Sporting Events Into Long-Term Economic Growth
December 19, 2025

Dallas–Fort Worth is entering its biggest global sports moment in decades. FIFA has confirmed the region will host nine matches at AT&T Stadium (branded as “Dallas Stadium” during the tournament) as part of the expanded 48-team, 104-match 2026 FIFA World Cup. With the group-stage draw now public and local planning accelerating—from stadium upgrades to…

Read More
in-home senior care
Bridging the Gap Between Hospital Discharge and Daily Life: How In-Home Senior Care Improves Outcomes and Reduces Readmissions
December 19, 2025

As hospitals across the U.S. shorten length of stay and push more recovery into the home, families are increasingly left to manage complex care needs without formal training or support. Roughly one in five patients with chronic conditions like COPD or congestive heart failure is readmitted within 30 days—a cycle that costs the healthcare…

Read More
business
Why Passion Beats the Perfect Business Idea by Ben Maitland
December 18, 2025

In a moment when AI tools, creator platforms, and decentralized media are reshaping how companies grow, founders are being forced to rethink what actually drives long-term success. According to Forbes, citing CB Insights research, 42% of startups fail because there simply isn’t a market for their product or service. As markets move faster and business…

Read More