Building a Culture of Trust to Minimize Risk in an Organization

Bringing together leaders, lawmakers and lawbreakers. Host Luke Fox explores how innovations in business and technology are redefining our trust in security measures.

 

Trust is not something anyone gives freely, no matter the terms of the relationship. It’s even harder to earn in professional settings. However, it’s a foundation for leadership and one that today’s guest Jef Graham wholly believes in. Graham has spent his career in leadership positions with large companies, currently serving on the board of NETGEAR, while also being a professional CEO for several startups in Silicon Valley.

What exactly, is a professional CEO? Graham explained, “Such a role is about scaling the company. In the first 30 days, it’s a time of discovery and understanding. I want to know what’s working and what’s not. On the people side, it’s about getting to know them—the employees, customers, partners, investors, and board. I’m trying to build trust.”

Graham believes trust is a process and the result of behavior. “My role is to become a leader that’s trusted. Behavior builds trust. I’m transparent and personal, even with something as simple as learning people’s names,” he said.

Being ultra-transparent as a leader isn’t mainstream, and Graham gets that. “If you’re open, people believe in you. When you’re not, they don’t. As my father said, ‘Always tell the truth then you’ll remember what you said,’” he commented.

He also has the perspective that the goal of trust is to minimize risk. “Startups have failures, but it’s an opportunity to show customers how good we can be in difficult times. It bonds relationships,” Graham shared.

Graham and Fox also talked about Theory X and Theory Y. Theory X is authoritarian, while Theory Y is participative and evident of leaders trusting people to take ownership. Graham’s a huge proponent of Theory Y. He said, “You get more out of employees, faster decision-making, and produce more results. People are happier and work harder.”

Catch Up On Previous Episodes of The Trust Revolution!

Follow us on social media for the latest updates in B2B!

Image

Latest

podcast
The DisruptED Journey with Tim Maitland at MarketScale (Episode Three)
January 15, 2026

Storytelling is changing fast, shaped by new platforms, shifting audiences, and a growing demand for authenticity. What started as traditional podcasting has evolved into community-driven ecosystems built on real voices and lived experience. In this landscape, storytelling isn’t just content—it’s a way to build connection, spark engagement, and drive meaningful change. When done well,…

Read More
education
The DisruptED Journey with Tim Maitland at MarketScale (Episode Two)
January 15, 2026

Education is at a crossroads. As AI, online learning, and workforce demands rapidly reshape how people gain skills, long-standing gaps in access and outcomes remain a major concern in Michigan. Recent reporting on the 2025 State of Education and Talent shows Michigan has fallen to its lowest ever ranking in per capita income, underscoring…

Read More
Ron Stefanski
The DisruptED Journey with Tim Maitland at MarketScale (Episode One)
January 15, 2026

Education doesn’t change in neat, predictable cycles—it shifts when people start asking better questions. Over the past several years, those questions have become louder and more urgent, driven by workforce disruption, new technologies, and a growing demand for learning that actually prepares people for real life. At the same time, media itself has evolved, favoring…

Read More
supporting parents
Supporting Parents Is a Business Strategy: A CFO’s Perspective on Retention, Trust, and Long-Term Growth
January 14, 2026

Workplace flexibility has shifted from a culture debate to a retention lever—especially as more professionals are becoming parents later, right when they’re stepping into mid-management and executive-track roles. Childcare and caregiving logistics don’t just strain families; they strain talent pipelines, and the companies that treat parenting as a “personal issue” are often the same…

Read More