Skip to content
MarketScale
‹ Back to IndustriesProfessional AV

How cellular technology is moving beyond the device in your pocket

Almost everyone has a cellphone in their pocket, able to access information and communicate with other phones no matter where they are – close to a WiFi hot spot or not. So why aren’t there more things connected to that network as well? The regulations keeping much of those “Internet of Things” devices off cellular…

This story was produced through MarketScale. See how Professional AV teams put it to work with Customer Stories & Case Studies.

Share
How cellular technology is moving beyond the device in your pocket

Get featured

Want to get featured in MarketScale Professional AV?

Create a free MarketScale workspace and get your company's expertise featured across our Professional AV coverage. No credit card, no demo required.

Request an invite

Almost everyone has a cellphone in their pocket, able to access information and communicate with other phones no matter where they are – close to a WiFi hot spot or not.

So why aren’t there more things connected to that network as well?

The regulations keeping much of those “Internet of Things” devices off cellular networks are being relaxed by the 3GPP with LTE-M and NB-IoT radio technologies approved to allow

While the stand-up comics in the group may already be scribbling down notes, this isn’t about sending a text from your toaster or scrolling Twitter on a fancy corkscrew. This technology has uses that will change industries as diverse as health care and shipping.

“We a device in development right now for compliance for people that have IV pumps at home to make sure they’re using it, when they’re using it, when they’re supposed to use it and for as long as they’re supposed to use it for their infusions,” said Mike Wilkinson the CEO of Paragon Innovations, who also mentioned CPAP machines with technology doing similar tasks behind the scenes by sending off data to medical professionals every morning.

Another use case is shipping containers and using devices that allow cargo owners and shipping companies to make sure there are no breeches.

Marco Stracuzzi, the head of product marketing for Telit, noted new cellular technology must go beyond a simple one-device case, however, with those utilizing these devices needing to practice savvy device management and make sure devices can be monitored remotely and corrective action can be taken if necessary.

“It’s not enough to connect the device to make an IoT project successful. In fact, once you connect thousands or millions of devices in the field, you’re only halfway because then you need to make sure you can manage all these objects,” Stracuzzi said.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

Your experts belong here

Every story in MarketScale Professional AV starts with a company putting its integrators, design engineers, and product specialists on the record. Buyers are already reading this topic. The only question is whose experts they find.

When a spec writer or facilities lead searches this category, your integrators are what they find instead of a competitor.

Get your team featuredSee how it works15 minutes, straight to a calendar.

Follow Professional AV Insights

Get new expert content in your inbox.

Professional AV: are you visible to AI?

Before they reach out, Professional AV buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Professional AV expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your integrators, design engineers, and product specialists into the articles, video, and social content Professional AV buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Professional AV Insights

$1,499 SDM module puts Dante AV Ultra inside the display

$1,499 SDM module puts Dante AV Ultra inside the display

Adtechno launched the $1,499 DAV-03SBL for Intel SDM-L displays and projectors, per rAVe [PUBS]. It puts the endpoint inside the display. That cuts edge boxes but makes switching, power, and device management decide the outcome.

  • 01If a display can be the decoder, the RFP shifts from “which wall box?” to “which switch config and management plane?” That’s where risk and labor move.
  • 02A single 1GbE link carrying 4K60 4:4:4 plus embedded audio (as specified by Adtechno via rAVe [PUBS]) makes uplink planning and multicast policy more important than HDMI extenders in many builds.
  • 03Adtechno is building a family around Dante AV Ultra, with DAV-02 encoder/decoder (Digital Signage Today) and an SDM module that can standardize endpoints across signage and rooms.

Sep 13, 2026

Microsoft's MDEP Signage: From NRF Preview to InfoComm Demo

Microsoft's MDEP Signage: From NRF Preview to InfoComm Demo

Microsoft, MediaTek, and IAdea previewed what they described as the first digital signage solution built on Microsoft's Device Ecosystem Platform (MDEP) at NRF 2026 in January, and Avocor and IAdea demonstrated a pairing of MDEP-based signage with Avocor's new B Series displays at InfoComm 2026 in June, according to AV Magazine and invidis. Neither report describes the technology as shipping in commercial deployments.

  • 01MDEP adds identity management, conditional access, device attestation, and centralized lifecycle control to signage displays, enabling management like traditional IT endpoints.
  • 02MediaTek's Genio 720 system-on-chip, used in MDEP previews, provides industrial-grade performance with 10 TOPS AI acceleration and supports up to ultra-wide 5K or dual 2.5K display outputs.
  • 03MDEP-based signage remains in preview and demonstration status as of June 2026; buyers should verify current availability and understand MDEP licensing costs before purchase decisions.

Sep 11, 2026

IBC2026 Previews Show Vendors Pitching Orchestration Platforms

IBC2026 Previews Show Vendors Pitching Orchestration Platforms

Pre-show coverage of IBC2026, held September 11-14 in Amsterdam, shows several vendors including Telestream, PlayBox Neo and Zixi framing announcements around workflow orchestration and hybrid transport reliability rather than single products. Separately, NewscastStudio reported EverPass expanded its Netflix-linked deal to distribute the full NFL slate to bars and restaurants.

  • 01Telestream, PlayBox Neo, and Zixi are leading with orchestration and resilience messaging ahead of IBC2026 in Amsterdam, September 11-14.
  • 02Verify orchestration and resilience claims through vendor documentation, reference calls, and hands-on evaluation before committing to platforms.
  • 03Request documented API boundaries, interoperability testing evidence, and failure detection demonstrations rather than relying on marketing descriptions.

Sep 10, 2026

Explore More Professional AV Insights

Read more expert perspectives from across Professional AV.

Browse Professional AV Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Professional AV and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512