CES 2024: EV Charging Solutions That Address Pain Points are ABB E-Mobility’s Mission


To overcome barriers and make electric vehicles the majority mode of transportation, everyone knows that reliable EV charging solutions are critical for success. The word out of CES 2024 is, challenge accepted.

ABB E-mobility is making significant strides in the EV charging sector, as showcased at CES 2024. They have announced a strategic R&D cooperation with MAN Truck & Bus, focusing on developing innovative charging solutions like the Megawatt Charging System (MCS) for heavy goods and passenger transport. Emphasizing the need for reliable, adaptable, and efficient charging solutions, ABB E-mobility is addressing the challenges of the evolving EV ecosystem with tailored solutions for different use cases, including fleet, on-the-go, and destination charging, aiming to revolutionize the electric mobility landscape.

How can the electric vehicle (EV) charging experience be elevated to match platforms like Spotify or TurboTax’s seamless and intuitive user experiences?

John-Rhys Newman, the Head of Design and User Experience at ABB E-mobility spoke at CES 2024 on ABB’s dedication to enhancing the user experience in EV charging.

“Are you able to just guide people through a charging process and experience as simple as using an iOS device or an iPad or Spotify, for example?” Newman said. “My level of quality and efficiency is pretty high. And so, we’re pushing on addressing those pain points within the charging experience and also bringing to light and usability to that.”


Article written by James Kent

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