Choosing Where to Build an App: Cross-Platform or Web?

Tejendra Patel, the Principal Application Engineer at Westrock, joined Shockoe’s Kevon Adonis, Senior Developer, and Andrew Rumbley, Senior Mobile and Web App Developer, to shed light on when app developers should consider cross-platform vs. web when building an app.

“With a cross-platform application, you’re writing code that’s going to match up to native elements,” Rumbley said. “With a web application, you’re not using native components. You’re limited to the web components we’ve used since the 90s, and some features of the mobile platform like access to camera and microphone, and other native functionality is more difficult to work with.” One downside is when new versions of platforms, some of those new features may require code updates for various non-native apps to work with those cross-platforms.

“When you start thinking about, ‘hey, I have tens of millions of users, I have these fancy animations, performance,’ everything is of importance,” Patel said. “Maybe at that point, you’re better off going the native route rather than trying to use Ionic or React Native to build something cross-platform.”

Adonis pointed to some of web applications limitations, especially in hardware interaction. “Over the years, where web has always struggled is it’s difficult to interact with the mic, or the camera, or any hardware on the device. And for good reasons. All security reasons. I’ve never disagreed with any reason in terms of locking access to that hardware.”

With PWAs, web applications have more functionality in the desktop world than ever before, including desktop app icons, which create user familiarity and adoption of an app.

Follow us on social media for the latest updates in B2B!

Image

Latest

Larry North
Resilience, Reinvention, and the Relentless Pursuit of Growth: Larry North’s Journey from Fitness Icon to Private Equity Leader
February 20, 2026

Entrepreneurship is being glamorized in real time. Social media highlights overnight wins, AI tools promise instant scale, and private equity is reshaping industries at a rapid clip. Yet behind every “success story” is something far less flashy: failure, adaptability, and the discipline to keep going when life hits hard. According to the U.S. Bureau…

Read More
Consulting
Consulting Reframed: Perspective, Leadership, and Impact Beyond the Client
February 19, 2026

As organizations navigate accelerating digital transformation, tighter margins, and increasing organizational complexity, the role of consultants is being re-examined. Today’s most effective consulting leaders are no longer valued simply for delivering projects, but for bringing outside perspective, cross-industry insight, and the ability to lead through ambiguity. Most large organizations today are not short on…

Read More
comedy
Laughter as a Service: How Comedy Can Power Trust, Teamwork, and Career Growth
February 19, 2026

Comedy might be the most underused business skill in your toolkit… In a world of back-to-back Zoom calls, Slack threads, and AI-generated everything, real human connection can start to feel like an afterthought. We’re moving faster than ever, but sometimes we’re listening less, reacting more, and missing the small moments that actually build trust. The…

Read More
founder-led brand
The Art of Evolution: Leading a Founder-Led Brand Into Its Next Chapter with Mary Beth Sheridan
February 19, 2026

For many retail brands, growth today isn’t just about innovation — it’s about keeping pace with customers whose expectations are evolving in real time, led by younger generations who expect brands to reflect their values and show up with cultural relevance. In fact, recent research from MG2 found that the overwhelming majority of Gen Z…

Read More