Choosing Where to Build an App: Cross-Platform or Web?

Tejendra Patel, the Principal Application Engineer at Westrock, joined Shockoe’s Kevon Adonis, Senior Developer, and Andrew Rumbley, Senior Mobile and Web App Developer, to shed light on when app developers should consider cross-platform vs. web when building an app.

“With a cross-platform application, you’re writing code that’s going to match up to native elements,” Rumbley said. “With a web application, you’re not using native components. You’re limited to the web components we’ve used since the 90s, and some features of the mobile platform like access to camera and microphone, and other native functionality is more difficult to work with.” One downside is when new versions of platforms, some of those new features may require code updates for various non-native apps to work with those cross-platforms.

“When you start thinking about, ‘hey, I have tens of millions of users, I have these fancy animations, performance,’ everything is of importance,” Patel said. “Maybe at that point, you’re better off going the native route rather than trying to use Ionic or React Native to build something cross-platform.”

Adonis pointed to some of web applications limitations, especially in hardware interaction. “Over the years, where web has always struggled is it’s difficult to interact with the mic, or the camera, or any hardware on the device. And for good reasons. All security reasons. I’ve never disagreed with any reason in terms of locking access to that hardware.”

With PWAs, web applications have more functionality in the desktop world than ever before, including desktop app icons, which create user familiarity and adoption of an app.

Follow us on social media for the latest updates in B2B!

Image

Latest

podcast
The DisruptED Journey with Tim Maitland at MarketScale (Episode Three)
January 15, 2026

Storytelling is changing fast, shaped by new platforms, shifting audiences, and a growing demand for authenticity. What started as traditional podcasting has evolved into community-driven ecosystems built on real voices and lived experience. In this landscape, storytelling isn’t just content—it’s a way to build connection, spark engagement, and drive meaningful change. When done well,…

Read More
education
The DisruptED Journey with Tim Maitland at MarketScale (Episode Two)
January 15, 2026

Education is at a crossroads. As AI, online learning, and workforce demands rapidly reshape how people gain skills, long-standing gaps in access and outcomes remain a major concern in Michigan. Recent reporting on the 2025 State of Education and Talent shows Michigan has fallen to its lowest ever ranking in per capita income, underscoring…

Read More
Ron Stefanski
The DisruptED Journey with Tim Maitland at MarketScale (Episode One)
January 15, 2026

Education doesn’t change in neat, predictable cycles—it shifts when people start asking better questions. Over the past several years, those questions have become louder and more urgent, driven by workforce disruption, new technologies, and a growing demand for learning that actually prepares people for real life. At the same time, media itself has evolved, favoring…

Read More
supporting parents
Supporting Parents Is a Business Strategy: A CFO’s Perspective on Retention, Trust, and Long-Term Growth
January 14, 2026

Workplace flexibility has shifted from a culture debate to a retention lever—especially as more professionals are becoming parents later, right when they’re stepping into mid-management and executive-track roles. Childcare and caregiving logistics don’t just strain families; they strain talent pipelines, and the companies that treat parenting as a “personal issue” are often the same…

Read More