The Future of Data Storage, and Why Traditional Cloud Storage Just Won’t Cut It


Global society is creating more data than ever before, and with every passing day, more information is created, demanding storage space. So where does it all go? Cloud storage has largely come to the rescue for our data storage needs, but even now the cloud technology is reaching a plateau. So how do we innovate data storage for the demands of the future?

Our guests today on this episode of the MarketScale Software & Technology Podcast are here to answer that question. Scott Shadley, vice president of marketing for NGD Systems, and Andy Lee, director of product & marketing for EchoStreams, join us to discuss the history of cloud storage, the areas for innovation in this technology, and how these changes can transform how we think of storing data.

“Compute, memory and storage,” Shadley said is how we have traditionally compartmentalized the processing of data—as single items paired together. But NGD and EchoStreams are turning this concept on its head with the concept of “computational storage.” This idea adds an engine to cloud storage, processing, and shrinking data using a “lower power envelope.”

The need for an energy-efficient data storage solution is no more apparent than in Amsterdam, where the city has banned the building of future data centers because of its enormous demand for power.

As Shadley said, “the amount of data we are generating today is astronomical,” and we only continue needing more storage. The solution to the issue isn’t in building more storage centers, but by making the way we store data more efficient.

“Stop treating peoples data as just 0’s, and 1’s being stored on a brick, but make that storage device, that brick, be able to do something with those 0’s and 1’s in a more effective and efficient way,” Shadley said.

The global demand for storage makes the issue of efficient storage all the more pressing, and a predictor that this technology has staying power.

For the latest news, videos, and podcasts in the Software & Electronics Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!
Twitter – @TechMKSL
Facebook –
LinkedIn –

Follow us on social media for the latest updates in B2B!



Puerto Rican history
Restoring Puerto Rican History After Hurricane Maria
July 25, 2024

Polygon document recovery solutions were put to the test after Hurricane Maria in 2017. Puerto Rican history was at stake from damage to the Instituto de Cultura Peurtorriqueña building, causing leaks, humidity, and mold. Polygon’s document recovery center received nearly 2,000 boxes of documents from Puerto Rico in 2023. These valuable pieces of Puerto…

Read More
document recovery
Document Recovery Chamber: Inside Polygon’s Advanced Vacuum Freeze-Dry Process
July 25, 2024

Join Chris Chylack, District Manager at Polygon U.S., as he provides an insightful tour of their advanced vacuum freeze-dry process at the Allentown, Pennsylvania, Document Recovery Center. This state-of-the-art procedure begins by stabilizing water-damaged materials in blast freezers, preventing further degradation. The materials are then subjected to a sublimation process in a specialized chamber,…

Read More
managing humidity
Managing Humidity in a NCAA Ice Rink
July 25, 2024

Indoor ice rinks, crucial for sports and recreation, often face challenges managing humidity, leading to condensation and fog. These issues arise from factors like spectator presence, inadequate ventilation, and temperature variations, impacting playability and revenue. A case study at a NCAA Division 1 rink in Massachusetts highlighted how failing air handlers jeopardized operations just…

Read More
MedPAC’s Miss on Reality of Home Health Financial Reality Results in Suggested Cut in 2025 Proposed Rule
July 24, 2024

The March 2024 MedPAC report recommending a 7% payment reduction for home health agencies in 2025 has sparked significant concern within the industry. Why is this recommendation being met with such resistance, and what does the financial reality of home health agencies look like in contrast to these federal suggestions? Are the MedPAC recommendations…

Read More