Connected Laptops

Today’s digital landscape isn’t just shaped by code—it’s shaped by how deeply companies listen. Whether in retail, software, or AI, brands that center their design around real user behavior are pulling ahead. Intuit’s “Follow Me Home” approach exemplifies this mindset, encouraging teams to observe customers in their daily environments to uncover real needs. This…

Technology disruption continues to reshape how we work, learn, and connect. From bookstores to browsers, the leap from physical to digital has transformed not only industries, but expectations. According to McKinsey & Company, generative AI alone could add up to $4.4 trillion annually to the global economy, making it vital to understand how curiosity,…

As baggage handling professionals, we speak a language all our own. Merge logic, tracking mechanisms, and baggage reconciliation. While the traveling public sees only their suitcase appear on the carousel, we understand the sophisticated symphony that makes it all happen. That’s exactly why the International Association of Baggage System Companies (IABSC) exists. Our secret sauce…