Skip to content
MarketScale
‹ Back to IndustriesSoftware & Technology

Connected World: Partnering with OEMs on EV Innovation

“Regardless of the OEM model, they all need to advance battery technology and ensure the electrical infrastructure is there.” The ecosystem of electric vehicles (EVs) is rapidly changing. With so many factors that impact the market, OEMs are evolving their models to meet consumer demand and infrastructure needs. Discussing the current state,  Steven Merkt, President, Transportation…

This story was produced through MarketScale. See how Software & Technology teams put it to work with Executive Thought Leadership.

Promoted content from TE Connectivity on MarketScale.

By Software And Technology ·
Share

Key takeaways

01

“Regardless of the OEM model, they all need to advance battery technology and ensure the electrical infrastructure is there.” The ecosystem of electric vehicles (EVs) is rapidly changing.

02

With so many factors that impact the market, OEMs are evolving their models to meet consumer demand and infrastructure needs.

03

Discussing the current state,  Steven Merkt, President, Transportation…

“Regardless of the OEM model, they all need to advance battery technology and ensure the electrical infrastructure is there.”

The ecosystem of electric vehicles (EVs) is rapidly changing. With so many factors that impact the market, OEMs are evolving their models to meet consumer demand and infrastructure needs. Discussing the current state,  Steven Merkt, President, Transportation Solutions at TE Connectivity, joined Our Connected World host Tyler Kern.

“There have been many barriers in the way. First, it was making a battery that would last long enough and be cost-effective. Then getting through these economically unviable times. The third was would people want to drive them,” Merkt explained.

Those challenges are in the rearview, but many remain. “There’s capability and capacity. Capability has had a natural progression of faster charging but scaling it out for capacity isn’t easy for the auto industry,” Merkt noted.

The near-term issue is the supply chain, which every manufacturer has experienced. As a result, OEMs are responding and adapting. Infrastructure is still in flux, with some areas having easy access to charging where others don’t. Further, the energy used in charging needs to be sustainable.

All this change and rapid acceleration have OEMs stepping back and viewing themselves differently. “Before a car company was a car company. Now some see themselves as transportation or service companies. Regardless of their model, they all need to advance battery technology and ensure the electrical infrastructure is there,” Merkt added.

Merkt stated that the disruption has been good for the industry, allowing new players to bring value while traditional ones become more innovative. OEMs need to continue to deliver reliability and performance.  Users also need easy access to charging. Those are the priorities of all stakeholders in the EV market. Visit TE.com to read the full story on this topic: https://bit.ly/3zuf2oc

TE Connectivity

Part of this channel

TE Connectivity

Engineering conversations on connectivity, sensors, and what comes next.

Visit the channel

About the author

SA
Software And Technology

Software & Technology: are you visible to AI?

Before they reach out, Software & Technology buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Software & Technology expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's Software & Technology expertise into the articles, video, and social content B2B marketing buyers in your industry are searching for. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Software & Technology Insights

AI startups are proving they can build real businesses, and Forbes' 2026 lists show exactly where the money is going

AI startups are proving they can build real businesses, and Forbes' 2026 lists show exactly where the money is going

Forbes' 2026 AI rankings highlight how AI startups are effectively building substantial businesses. These rankings reveal the concentration of enterprise AI investments, ranging from startups with $30 billion in revenue run rates to those valued under $1 billion.

  • 01AI startups are achieving up to $30 billion in revenue run rates.
  • 02The Forbes 2026 rankings identify where enterprise AI investments are focusing.
  • 03AI unicorns valued under $1 billion are also emerging.

Aug 4, 2026

QCi splits its CRO role in two, hiring Susan Hunt to lead revenue as Pouya Dianat moves to a new chief product officer seat

QCi splits its CRO role in two, hiring Susan Hunt to lead revenue as Pouya Dianat moves to a new chief product officer seat

Quantum Computing Inc. has restructured its executive team by appointing Susan Hunt as the Chief Revenue Officer and creating a Chief Product Officer role for Pouya Dianat. This move separates the responsibilities of commercial execution and product strategy.

  • 01Quantum Computing Inc. has appointed Susan Hunt as Chief Revenue Officer to lead revenue generation.
  • 02The company created a new Chief Product Officer position for Pouya Dianat to focus on product strategy.
  • 03This organizational change reflects a strategic separation of commercial and product development responsibilities.

Aug 4, 2026

QCi splits its CRO role in two, hiring Susan Hunt to run revenue as Pouya Dianat moves to a new chief product officer seat

QCi splits its CRO role in two, hiring Susan Hunt to run revenue as Pouya Dianat moves to a new chief product officer seat

Quantum Computing Inc. has appointed Susan Hunt as Chief Revenue Officer and Pouya Dianat as Chief Product Officer. This organizational change reflects a strategic focus on distinguishing sales from product development to enhance operational effectiveness.

  • 01Quantum Computing Inc. has separated its CRO role into two positions: Chief Revenue Officer and Chief Product Officer.
  • 02Susan Hunt will focus on driving revenue as the newly appointed Chief Revenue Officer.
  • 03Pouya Dianat will lead product development and innovation as the Chief Product Officer.

Aug 3, 2026

Explore More Software & Technology Insights

Read more expert perspectives from across Software & Technology.

Browse Software & Technology Hub

About the Expert

SA
Software And Technology

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Software & Technology and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512