Skip to content
MarketScale
‹ Back to IndustriesSoftware & Technology

Connected World: Partnering with OEMs on EV Innovation

“Regardless of the OEM model, they all need to advance battery technology and ensure the electrical infrastructure is there.” The ecosystem of electric vehicles (EVs) is rapidly changing. With so many factors that impact the market, OEMs are evolving their models to meet consumer demand and infrastructure needs. Discussing the current state,  Steven Merkt, President, Transportation…

This story was produced through MarketScale. See how Software & Technology teams put it to work with Executive Thought Leadership.

Promoted content from TE Connectivity on MarketScale.

By Software And Technology ·
Share

Key takeaways

01

“Regardless of the OEM model, they all need to advance battery technology and ensure the electrical infrastructure is there.” The ecosystem of electric vehicles (EVs) is rapidly changing.

02

With so many factors that impact the market, OEMs are evolving their models to meet consumer demand and infrastructure needs.

03

Discussing the current state,  Steven Merkt, President, Transportation…

Get featured

Want to get featured in MarketScale Software & Technology?

Create a free MarketScale workspace and get your company's expertise featured across our Software & Technology coverage. No credit card, no demo required.

Request an invite

“Regardless of the OEM model, they all need to advance battery technology and ensure the electrical infrastructure is there.”

The ecosystem of electric vehicles (EVs) is rapidly changing. With so many factors that impact the market, OEMs are evolving their models to meet consumer demand and infrastructure needs. Discussing the current state,  Steven Merkt, President, Transportation Solutions at TE Connectivity, joined Our Connected World host Tyler Kern.

“There have been many barriers in the way. First, it was making a battery that would last long enough and be cost-effective. Then getting through these economically unviable times. The third was would people want to drive them,” Merkt explained.

Those challenges are in the rearview, but many remain. “There’s capability and capacity. Capability has had a natural progression of faster charging but scaling it out for capacity isn’t easy for the auto industry,” Merkt noted.

The near-term issue is the supply chain, which every manufacturer has experienced. As a result, OEMs are responding and adapting. Infrastructure is still in flux, with some areas having easy access to charging where others don’t. Further, the energy used in charging needs to be sustainable.

All this change and rapid acceleration have OEMs stepping back and viewing themselves differently. “Before a car company was a car company. Now some see themselves as transportation or service companies. Regardless of their model, they all need to advance battery technology and ensure the electrical infrastructure is there,” Merkt added.

Merkt stated that the disruption has been good for the industry, allowing new players to bring value while traditional ones become more innovative. OEMs need to continue to deliver reliability and performance.  Users also need easy access to charging. Those are the priorities of all stakeholders in the EV market. Visit TE.com to read the full story on this topic: https://bit.ly/3zuf2oc

TE Connectivity

Part of this channel

TE Connectivity

Engineering conversations on connectivity, sensors, and what comes next.

Visit the channel

Your experts belong here

Every story in MarketScale Software & Technology starts with a company putting its solutions engineers, product teams, and customer engineers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Buyers ask AI engines who to consider, and published expert answers are what those engines cite.

Get your team featuredSee how it works15 minutes, straight to a calendar.

About the author

SA
Software And Technology

Follow Software & Technology Insights

Get new expert content in your inbox.

Software & Technology: are you visible to AI?

Before they reach out, Software & Technology buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Software & Technology expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your solutions engineers, product teams, and customer engineers into the articles, video, and social content Software & Technology buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Software & Technology Insights

Wesco's data center sales surge 45% as AI infrastructure demand reshapes B2B distribution

Wesco's data center sales surge 45% as AI infrastructure demand reshapes B2B distribution

Wesco International experienced a 45% increase in their Q2 data center sales, driven by growing demand for AI infrastructure. This rise indicates a shift in B2B distribution as businesses prioritize digital sales channels and adapt to emerging AI trends.

  • 01Wesco International's data center sales increased by 45% in Q2 due to AI infrastructure demand.
  • 02The growing AI sector is reshaping B2B distribution by emphasizing digital sales channels.

Aug 12, 2026

74% of enterprises run AI in production, but half can't prove it pays off

74% of enterprises run AI in production, but half can't prove it pays off

A significant majority of enterprises have implemented AI in their operations, but a large portion struggles to demonstrate its financial benefits. This situation points to challenges like unclear return on investment, over-reliance on vendors, and increased data center demands as critical issues in the current market landscape.

  • 0174% of enterprises have AI in production.
  • 02Half of these enterprises cannot prove the return on investment of their AI initiatives.
  • 03Vendor dependency and data-center infrastructure are key challenges with AI implementation.

Aug 12, 2026

U.S. B2B tech spending hit $35.3 billion in H1 2026, with cloud leading at 15% growth

U.S. B2B tech spending hit $35.3 billion in H1 2026, with cloud leading at 15% growth

U.S. B2B technology spending reached $35.3 billion in the first half of 2026, with a 10% year-over-year increase in reseller revenue. Cloud technology saw the highest growth among all segments, with a 15% increase. Circana's report highlights the significant role of cloud virtualization and agility in B2B tech spending.

  • 01U.S. B2B tech spending hit $35.3 billion in the first half of 2026.
  • 02Cloud technology led growth with a 15% increase.
  • 03Reseller revenue increased by 10% year over year.

Aug 12, 2026

Explore More Software & Technology Insights

Read more expert perspectives from across Software & Technology.

Browse Software & Technology Hub

About the Expert

SA
Software And Technology

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Software & Technology and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512