Skip to content
MarketScale
‹ Back to IndustriesSoftware & Technology

Connected World: Partnering with OEMs on EV Innovation

“Regardless of the OEM model, they all need to advance battery technology and ensure the electrical infrastructure is there.” The ecosystem of electric vehicles (EVs) is rapidly changing. With so many factors that impact the market, OEMs are evolving their models to meet consumer demand and infrastructure needs. Discussing the current state,  Steven Merkt, President, Transportation…

This story was produced through MarketScale. See how Software & Technology teams put it to work with Executive Thought Leadership.

Promoted content from TE Connectivity on MarketScale.

By Software And Technology ·
Share

Key takeaways

01

“Regardless of the OEM model, they all need to advance battery technology and ensure the electrical infrastructure is there.” The ecosystem of electric vehicles (EVs) is rapidly changing.

02

With so many factors that impact the market, OEMs are evolving their models to meet consumer demand and infrastructure needs.

03

Discussing the current state,  Steven Merkt, President, Transportation…

Get featured

Want to get featured in MarketScale Software & Technology?

Create a free MarketScale workspace and get your company's expertise featured across our Software & Technology coverage. No credit card, no demo required.

Start free

“Regardless of the OEM model, they all need to advance battery technology and ensure the electrical infrastructure is there.”

The ecosystem of electric vehicles (EVs) is rapidly changing. With so many factors that impact the market, OEMs are evolving their models to meet consumer demand and infrastructure needs. Discussing the current state,  Steven Merkt, President, Transportation Solutions at TE Connectivity, joined Our Connected World host Tyler Kern.

“There have been many barriers in the way. First, it was making a battery that would last long enough and be cost-effective. Then getting through these economically unviable times. The third was would people want to drive them,” Merkt explained.

Those challenges are in the rearview, but many remain. “There’s capability and capacity. Capability has had a natural progression of faster charging but scaling it out for capacity isn’t easy for the auto industry,” Merkt noted.

The near-term issue is the supply chain, which every manufacturer has experienced. As a result, OEMs are responding and adapting. Infrastructure is still in flux, with some areas having easy access to charging where others don’t. Further, the energy used in charging needs to be sustainable.

All this change and rapid acceleration have OEMs stepping back and viewing themselves differently. “Before a car company was a car company. Now some see themselves as transportation or service companies. Regardless of their model, they all need to advance battery technology and ensure the electrical infrastructure is there,” Merkt added.

Merkt stated that the disruption has been good for the industry, allowing new players to bring value while traditional ones become more innovative. OEMs need to continue to deliver reliability and performance.  Users also need easy access to charging. Those are the priorities of all stakeholders in the EV market. Visit TE.com to read the full story on this topic: https://bit.ly/3zuf2oc

TE Connectivity

Part of this channel

TE Connectivity

Engineering conversations on connectivity, sensors, and what comes next.

Visit the channel

Your experts belong here

Every story in MarketScale Software & Technology starts with a company putting its solutions engineers, product teams, and customer engineers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Buyers ask AI engines who to consider, and published expert answers are what those engines cite.

Get your team featuredSee how it works15 minutes, straight to a calendar.

About the author

SA
Software And Technology

Follow Software & Technology Insights

Get new expert content in your inbox.

Software & Technology: are you visible to AI?

Before they reach out, Software & Technology buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free plan

You just read one Software & Technology expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your solutions engineers, product teams, and customer engineers into the articles, video, and social content Software & Technology buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale workspace, up to 10 people
One professional video edit a month for qualifying companies
Media requests to your crowd, remote recording, AI writing tools
$0, no credit card, nothing that expires

More Software & Technology Insights

Fifth Third, Priority and CSI deals put a premium on payments built into software

Fifth Third, Priority and CSI deals put a premium on payments built into software

Fifth Third led a strategic investment in Payload, Priority Commerce agreed to acquire IntelliPay, and CSI acquired Qolo in a series of summer transactions, PYMNTS reported. Together, the deals point to buyers valuing payments technology already integrated into the software customers use, not just standalone processing capacity. For operators, that means the entity holding payment data can change hands without the front-end software changing.

  • 01BCG puts software providers with integrated payments at 36% of small and midsize business acquiring revenue in 2024, heading to 45% by 2028, a benchmark for where merchant payment spend is shifting.
  • 02Finance and IT leaders at firms running property, practice management or utility billing software should check who actually owns the payment module in their contract, because that is the asset being bought.

Sep 19, 2026

System integrators decide whether factory tech pays off, Smart Industry argues

System integrators decide whether factory tech pays off, Smart Industry argues

Smart Industry's Sept. 9, 2026 piece argues plant technology creates no business value until system integrators fit it into existing operations and workflows. Its summer coverage on upskilling, institutional knowledge and a Deloitte and Manufacturing Institute technician report points the same way. The payoff sits in the integration budget.

  • 01Smart Industry's framing moves the buying question from which platform to license to who integrates it and how that engagement is scoped, which puts the system integrator line item at the center of the return rather than in implementation overhead.
  • 02Gartner figures cited by Quality Magazine show 24% of industrial enterprises using IoT have implemented digital twins and 42% plan to, suggesting most IoT-using plants still have digital twin integration work ahead.
  • 03The Deloitte and Manufacturing Institute report, as covered by Smart Industry, says AI can embed skills into workflows to address technician demand; the sharper question for a plant manager is whether that changes headcount or changes what each technician can cover.

Sep 18, 2026

ChatGPT test ads can invite users to chat with brands like Wayfair

ChatGPT test ads can invite users to chat with brands like Wayfair

OpenAI is now running ChatGPT ads that invite users to open a chat with the advertiser, with Wayfair among the first brands spotted using the format, Ad Age reports. Advertisers still receive only aggregated impressions and clicks. For retailers, the media buy now comes with a conversation to staff, while OpenAI's Plus, Pro, Business and Enterprise tiers stay ad-free.

  • 01Conversational ads, as the Wayfair format implies, shift a media buy into a staffing/automation question: something on the retailer’s side has to answer shoppers.
  • 02Advertisers get aggregated impressions and clicks only; the conversational intent that triggered the ad stays inside OpenAI, so attribution will be coarser than keyword-level search data.
  • 03Ads run only on ChatGPT's free and $8 Go tiers. Plus, Pro, Business and Enterprise plans are excluded, so licensed company workspaces should not see them if that policy holds.

Sep 18, 2026

Explore More Software & Technology Insights

Read more expert perspectives from across Software & Technology.

Browse Software & Technology Hub

About the Expert

SA
Software And Technology

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Software & Technology and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512