Skip to content
‹ Back to IndustriesSoftware & Technology

Explaining Robotic Process Automation

Robotic Process Automation (RPA) is an advanced form of hyperautomation transforming industries by automating repetitive tasks using intelligent robots. Enterprises can utilize RPA in various departments, such as accounting, HR, and production, to maximize workloads and improve productivity. However, businesses must ensure their processes are optimal before automating to avoid poor outcomes.

This story was produced through MarketScale. See how Software & Technology teams put it to work with Executive Thought Leadership.

By Gerry Mecca · · AutomationGerry Mecca PodcastMarketscale RadioMecca Minute
Share
Explaining Robotic Process Automation

Key takeaways

01

RPA elevates hyperautomation by automating repetitive tasks across industries.

02

It's crucial to optimize processes before automating to prevent fast-tracking poor results.

03

RPA can enhance productivity and provide job security by increasing workloads and reducing costs.

Free workspace

Turn your Software & Technology expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

With this edition of the Mecca Minute I’d like to talk a little robotic process automation or RPA. RPA is hyperautomation that takes automating processes to the next level. Like many other subjects I’ve shared in the past, this concept is not new. But the big reason that it has evolved from a dream to reality is the power of the cloud, or more specifically virtualization.

We are all familiar with Internet BOTS. They are both beneficial and malicious in that they can automate PC fixes or replace service desk calls but they can also make you susceptible to unwanted ads or unintentionally sharing personal info. Then there’s Super Bots like Alexa, Cortana, Google Assistant and Siri. All are programmed by humans to point at some source and simplify searches or to enable home automation. But this is not the same thing as RPA. Enterprises can deploy intelligent robots to automate repetitive processes in accounting, production, HR, plant maintenance and much more.

But be careful, enterprises should fix their bad processes before they automate them. If you automate a “crap” process you’ll just end up with a “crap” result, only faster. Also, from a change management perspective, people resist enterprise RPA as risky, and workers revolt as they fear bots will take away their jobs. But I happen to be one of those who disagrees.

In fact RPA will maximize their workloads, stave off increased costs and skyrocket productivity which is job security. And this only gets better in time as this space is evolving utilizing artificial intelligence and whatever the future holds. Fix the process, invest in RPA and remain a player. This has been Marketscale’s Mecca Minute.

Your experts belong here

Every story in MarketScale Software & Technology starts with a company putting its solutions engineers, product teams, and customer engineers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Buyers ask AI engines who to consider, and published expert answers are what those engines cite.

Book DemoSee how it works15 minutes, straight to a calendar.

About the author

Gerry Mecca
Gerry MeccaGlobal Chief Information Officer

Cutting-edge Senior Leader whose technology solutions and business acumen have enabled startups as well as established global companies to grow and thrive in highly competitive markets like IngramMicro, Applied Creative Technology, ConocoPhillips, Dr Pepper, Cadbury, Keurig, Datascan, and Tropicana. Works across organizations to develop, communicate and sell an innovative technology vision that drives companies forward.

B2B Weekly

The week in Software & Technology, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Software & Technology: are you visible to AI?

Before they reach out, Software & Technology buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Software & Technology expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your solutions engineers, product teams, and customer engineers into the articles, video, and social content Software & Technology buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Software & Technology Insights

OpenAI wants its data centers called compute campuses as voter opposition hits 73%

OpenAI wants its data centers called compute campuses as voter opposition hits 73%

An OpenAI spokesperson confirmed to Business Insider on November 1 that the company now prefers the term "compute campuses" for its data centers, and Axios reported the label is part of a policy and public relations push planned for after the midterm elections. A Quinnipiac poll of registered voters found 73% would oppose an AI data center in their community, and Pew and Heatmap surveys show similar opposition. By The Verge's account, the term first appeared on OpenAI's site in the November 2 announcement of its Grid Protectors Program, which starts with a planned Effingham County, Georgia campus where OpenAI will pay full infrastructure costs and accept up to 1,000 megawatts of curtailment. Critics quoted by The Verge said a new name does not fix the underlying concerns.

  • 01OpenAI confirmed the term "compute campuses" to Business Insider on November 1, and Axios reported it as part of a post-midterm policy and public relations push.
  • 02Quinnipiac found 73% of registered voters oppose an AI data center in their community, Pew found 54% call data centers mostly bad for the environment, and Heatmap found 75% oppose one nearby.
  • 03The Georgia template behind the rebrand: OpenAI pays full infrastructure costs for a 3,200-megawatt Effingham County campus and accepts up to 1,000 megawatts of curtailment under a 25-year Georgia Power agreement.

Nov 3, 2026

IndiaMART moves B2B buying from search to decision with agentic AI

IndiaMART moves B2B buying from search to decision with agentic AI

IndiaMART CIO Nikhil Prabhakar says B2B buying is moving from a search journey to a decision journey, with agents shifting more work onto the platform. A seller-side agent that answers enquiries comes next.

  • 01When software builds the shortlist, a supplier’s response rate and catalogue completeness can shape whether it gets shortlisted.
  • 02IndiaMART's planned seller agent learns from past Lead Manager conversations, and each seller sets how much it may send without review, a workable autonomy model for anyone automating sales follow-up.
  • 03Standardized, repeat purchases are expected to move to agents first while complex procurement keeps human judgment central, which tells suppliers which product lines to structure first.

Nov 3, 2026

As AI Chips Near 4,000 Watts, Liquid Cooling Becomes the Backbone of Data Center Design

As AI Chips Near 4,000 Watts, Liquid Cooling Becomes the Backbone of Data Center Design

Rising AI power density is pushing data centers from air to liquid cooling, with racks trending toward megawatt scale.

  • 01Data center electricity demand rose 17% in 2025, with AI-specific demand projected to triple by 2030, as racks head toward the megawatt range.
  • 02Leading-edge GPUs will exceed 4,000 W thermal design power by 2029, pushing air cooling beyond practical limits and accelerating adoption of two-phase direct liquid cooling.
  • 03Accelsius says NeuCool can cool 4,500W+ per socket and that warmer facility water can deliver about 4% annual energy savings per °C.

Nov 2, 2026

Explore More Software & Technology Insights

Read more expert perspectives from across Software & Technology.

Browse Software & Technology Hub

About the Expert

Gerry Mecca
Gerry Mecca

Global Chief Information Officer

Gerry Mecca is a cutting-edge senior leader specializing in technology solutions. He has a strong background in implementing innovative IT strategies to drive business improvements.

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Software & Technology and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512