Explaining Robotic Process Automation

 

With this edition of the Mecca Minute I’d like to talk a little robotic process automation or RPA. RPA is hyperautomation that takes automating processes to the next level. Like many other subjects I’ve shared in the past, this concept is not new. But the big reason that it has evolved from a dream to reality is the power of the cloud, or more specifically virtualization.

We are all familiar with Internet BOTS. They are both beneficial and malicious in that they can automate PC fixes or replace service desk calls but they can also make you susceptible to unwanted ads or unintentionally sharing personal info. Then there’s Super Bots like Alexa, Cortana, Google Assistant and Siri. All are programmed by humans to point at some source and simplify searches or to enable home automation. But this is not the same thing as RPA. Enterprises can deploy intelligent robots to automate repetitive processes in accounting, production, HR, plant maintenance and much more.

But be careful, enterprises should fix their bad processes before they automate them. If you automate a “crap” process you’ll just end up with a “crap” result, only faster. Also, from a change management perspective, people resist enterprise RPA as risky, and workers revolt as they fear bots will take away their jobs. But I happen to be one of those who disagrees.

In fact RPA will maximize their workloads, stave off increased costs and skyrocket productivity which is job security. And this only gets better in time as this space is evolving utilizing artificial intelligence and whatever the future holds. Fix the process, invest in RPA and remain a player. This has been Marketscale’s Mecca Minute.

Follow us on social media for the latest updates in B2B!

Image

Latest

product
IPS Global Sales Meeting 2026: Jonathan Schavey on the Value of True Product Expertise at TekniPlex
April 9, 2026

In today’s fast-evolving industrial landscape, companies that thrive are those that combine technical mastery with deep institutional knowledge. Events like global sales meetings don’t just align strategy—they surface the expertise and perspective that often drive innovation behind the scenes. At TekniPlex, that depth is evident in the caliber of professionals shaping its product…

Read More
Connection
Rick McKenna Reflects on Timing, Connection, and Impact at the IPS Global Sales Meeting Mexico City 2026
April 9, 2026

Corporate gatherings often walk a fine line between urgency and reflection, but the most impactful ones create space for both—allowing ideas to breathe while still driving momentum. In a global organization like TekniPlex, where collaboration spans cultures and continents, the pacing and tone of meetings can shape not just outcomes, but relationships. This…

Read More
Learning
Exploring Cross-Regional Learning and Sales Innovation with Jeetendra Srivastava at IPS 2026 Mexico City
April 9, 2026

In an increasingly interconnected business landscape, global collaboration has shifted from being a strategic advantage to an operational necessity. Companies that foster cross-regional dialogue are often the ones that adapt fastest, borrowing insights from diverse markets and translating them into scalable success. Events like global sales meetings are no longer just corporate rituals—they…

Read More
leadership
A First Global Sales Meeting Experience: Divyesh Maru on Leadership, Learning, and Collaboration at IPS 2026
April 9, 2026

Global sales meetings are often framed as strategic checkpoints, but their real value lies in the human connections and shared understanding they foster across regions. In an increasingly complex business landscape, aligning finance, operations, and sales through firsthand experiences—like plant visits and product deep dives—can transform abstract goals into actionable insight. For companies…

Read More