Skip to content
‹ Back to IndustriesSoftware & Technology

Explaining Robotic Process Automation

Robotic Process Automation (RPA) is an advanced form of hyperautomation transforming industries by automating repetitive tasks using intelligent robots. Enterprises can utilize RPA in various departments, such as accounting, HR, and production, to maximize workloads and improve productivity. However, businesses must ensure their processes are optimal before automating to avoid poor outcomes.

This story was produced through MarketScale. See how Software & Technology teams put it to work with Executive Thought Leadership.

By Gerry Mecca · · AutomationGerry Mecca PodcastMarketscale RadioMecca Minute
Share
Explaining Robotic Process Automation

Key takeaways

01

RPA elevates hyperautomation by automating repetitive tasks across industries.

02

It's crucial to optimize processes before automating to prevent fast-tracking poor results.

03

RPA can enhance productivity and provide job security by increasing workloads and reducing costs.

Free workspace

Turn your Software & Technology expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

With this edition of the Mecca Minute I’d like to talk a little robotic process automation or RPA. RPA is hyperautomation that takes automating processes to the next level. Like many other subjects I’ve shared in the past, this concept is not new. But the big reason that it has evolved from a dream to reality is the power of the cloud, or more specifically virtualization.

We are all familiar with Internet BOTS. They are both beneficial and malicious in that they can automate PC fixes or replace service desk calls but they can also make you susceptible to unwanted ads or unintentionally sharing personal info. Then there’s Super Bots like Alexa, Cortana, Google Assistant and Siri. All are programmed by humans to point at some source and simplify searches or to enable home automation. But this is not the same thing as RPA. Enterprises can deploy intelligent robots to automate repetitive processes in accounting, production, HR, plant maintenance and much more.

But be careful, enterprises should fix their bad processes before they automate them. If you automate a “crap” process you’ll just end up with a “crap” result, only faster. Also, from a change management perspective, people resist enterprise RPA as risky, and workers revolt as they fear bots will take away their jobs. But I happen to be one of those who disagrees.

In fact RPA will maximize their workloads, stave off increased costs and skyrocket productivity which is job security. And this only gets better in time as this space is evolving utilizing artificial intelligence and whatever the future holds. Fix the process, invest in RPA and remain a player. This has been Marketscale’s Mecca Minute.

Your experts belong here

Every story in MarketScale Software & Technology starts with a company putting its solutions engineers, product teams, and customer engineers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Buyers ask AI engines who to consider, and published expert answers are what those engines cite.

Book DemoSee how it works15 minutes, straight to a calendar.

About the author

Gerry Mecca
Gerry MeccaGlobal Chief Information Officer

Cutting-edge Senior Leader whose technology solutions and business acumen have enabled startups as well as established global companies to grow and thrive in highly competitive markets like IngramMicro, Applied Creative Technology, ConocoPhillips, Dr Pepper, Cadbury, Keurig, Datascan, and Tropicana. Works across organizations to develop, communicate and sell an innovative technology vision that drives companies forward.

B2B Weekly

The week in Software & Technology, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Software & Technology: are you visible to AI?

Before they reach out, Software & Technology buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Software & Technology expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your solutions engineers, product teams, and customer engineers into the articles, video, and social content Software & Technology buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Software & Technology Insights

An Antarctic climber’s worst-day approach to Amphenol cable

An Antarctic climber’s worst-day approach to Amphenol cable

Raskesh Thakare, director of product engineering at Amphenol Times Fiber Communications, climbed Vinson Massif in Antarctica and draws parallels between mountaineering discipline and broadband cable design and testing. On the Wavelengths podcast he describes running prototypes across temperatures and scenarios, while Remee rates generic PVC jacket to -15C and Sea Wire advises avoiding PVC below -40C unless specially formulated.

  • 01Remee rates generic PVC cable jacket for -15C to 70C; Sea Wire puts plasticized PVC's floor at -40C and warns of embrittlement below it.
  • 02ASTM D746 sets a material's brittleness temperature where half the specimens break, the cold side of the qualification an outside-plant jacket must pass.
  • 03ICEA's current outside-plant fiber standard, S-87-640-2023, dates to May 2023; Corning's September 2017 cable spec cites the 2006 edition alongside Telcordia GR-20-CORE.

Nov 13, 2026

Snowflake’s AI Bots inherit each employee’s data permissions

Snowflake’s AI Bots inherit each employee’s data permissions

Snowflake says its Bots, which sit on top of CoCo, its coding agent for data teams, and CoWork, a personal work agent, act under the permissions of the person they work for. If that holds, existing role grants decide what the agents can reach. Shared business definitions matter too. A companion announcement covers an ontology that, according to dentsu's Joe Tobey, gives each definition an owner.

  • 01An agent that inherits a user's exact permissions is only as well-scoped as that user's last access review: access a person holds but never uses becomes access a background Bot can use on every run.

Nov 13, 2026

Softline Invites Kazakhstan Teams to IIkuznitsa AI Hackathon

Softline Group invites IT teams from Kazakhstan and four other Central Asian countries to participate in IIkuznitsa, a free 48-hour online AI hackathon with a RUB 1 million prize pool starting 26 November 2026. Developer teams compete to build AI agent prototypes for real business challenges provided by participating companies.

  • 01Applications open through 15 November for a free, fully online AI hackathon; developers work in teams of up to five with their own infrastructure and tokens.
  • 02RUB 1 million total prize pool distributed to winning teams; winners need a Russian Federation bank account for cash payments per competition rules.
  • 03Hackathon expands to five Central Asian countries: Kazakhstan, Uzbekistan, Kyrgyzstan, Turkmenistan and Tajikistan; finalists present prototypes to jury and business customers.

Nov 13, 2026

Explore More Software & Technology Insights

Read more expert perspectives from across Software & Technology.

Browse Software & Technology Hub

About the Expert

Gerry Mecca
Gerry Mecca

Global Chief Information Officer

Gerry Mecca is a cutting-edge senior leader specializing in technology solutions. He has a strong background in implementing innovative IT strategies to drive business improvements.

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Software & Technology and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512