Explaining Robotic Process Automation

 

With this edition of the Mecca Minute I’d like to talk a little robotic process automation or RPA. RPA is hyperautomation that takes automating processes to the next level. Like many other subjects I’ve shared in the past, this concept is not new. But the big reason that it has evolved from a dream to reality is the power of the cloud, or more specifically virtualization.

We are all familiar with Internet BOTS. They are both beneficial and malicious in that they can automate PC fixes or replace service desk calls but they can also make you susceptible to unwanted ads or unintentionally sharing personal info. Then there’s Super Bots like Alexa, Cortana, Google Assistant and Siri. All are programmed by humans to point at some source and simplify searches or to enable home automation. But this is not the same thing as RPA. Enterprises can deploy intelligent robots to automate repetitive processes in accounting, production, HR, plant maintenance and much more.

But be careful, enterprises should fix their bad processes before they automate them. If you automate a “crap” process you’ll just end up with a “crap” result, only faster. Also, from a change management perspective, people resist enterprise RPA as risky, and workers revolt as they fear bots will take away their jobs. But I happen to be one of those who disagrees.

In fact RPA will maximize their workloads, stave off increased costs and skyrocket productivity which is job security. And this only gets better in time as this space is evolving utilizing artificial intelligence and whatever the future holds. Fix the process, invest in RPA and remain a player. This has been Marketscale’s Mecca Minute.

Follow us on social media for the latest updates in B2B!

Image

Latest

Denial Data
Turning Denial Data Into Action: How Healthcare Organizations Can Fight Back Against Payer Denials
March 5, 2026

Healthcare providers across the U.S. are facing a growing wave of claim denials that is putting pressure on already strained hospital finances. Industry research from the American Hospital Association shows that nearly 15% of medical claims submitted to private payers are initially denied, forcing hospitals and health systems to spend about $19.7 billion annually attempting…

Read More
Jabra
ISE 2026: Jabra Unveils Scalable Room Solutions for the Hybrid Workplace
March 5, 2026

At ISE 2026, Jabra highlighted how meeting technology is evolving to support the realities of hybrid work, where the experience must be equally effective for people inside and outside the room. In a conversation with Craig Durr, Chief Analyst and Founder of The Collab Collective, Jabra’s VP of Video Product Olly Henderson explained that…

Read More
Marketing AI Pulse
The Marketing AI Pulse Brief for Feb 2026: Trust in the World of LLM Ads, OpenClaw, Reddit & More!
March 3, 2026

Starting in 2026, The Marketing AI SparkCast alternates between the Marketing AI Pulse Monthly Brief and in-depth interviews with leading marketing AI innovators. This episode is the February 2026 edition of the Monthly Brief and focuses on trust and authenticity in an AI-driven world. Aby Varma and Matt Cyr explore the emergence of advertising inside…

Read More
student visibility
Why Student Visibility Matters in Today’s Schools
March 3, 2026

School Safety Today podcast, presented by Raptor Technologies. In this episode of School Safety Today by Raptor Technologies, host Dr. Amy Grosso interviews SRO Todd Brendel of Dayton Independent Schools (KY), who shares frontline insights on the importance of knowing where students and staff are throughout the school day. He explains how they manage…

Read More