Skip to content
MarketScale
‹ Back to IndustriesSoftware & Technology

Explaining Robotic Process Automation

With this edition of the Mecca Minute I’d like to talk a little robotic process automation or RPA. RPA is hyperautomation that takes automating processes to the next level. Like many other subjects I’ve shared in the past, this concept is not new. But the big reason that it has evolved from a dream…

This story was produced through MarketScale. See how Software & Technology teams put it to work with Executive Thought Leadership.

By Gerry Mecca · AutomationGerry Mecca PodcastMarketscale RadioMecca Minute
Share

Key takeaways

01

With this edition of the Mecca Minute I’d like to talk a little robotic process automation or RPA.

02

RPA is hyperautomation that takes automating processes to the next level.

03

Like many other subjects I’ve shared in the past, this concept is not new.

With this edition of the Mecca Minute I’d like to talk a little robotic process automation or RPA. RPA is hyperautomation that takes automating processes to the next level. Like many other subjects I’ve shared in the past, this concept is not new. But the big reason that it has evolved from a dream to reality is the power of the cloud, or more specifically virtualization.

We are all familiar with Internet BOTS. They are both beneficial and malicious in that they can automate PC fixes or replace service desk calls but they can also make you susceptible to unwanted ads or unintentionally sharing personal info. Then there’s Super Bots like Alexa, Cortana, Google Assistant and Siri. All are programmed by humans to point at some source and simplify searches or to enable home automation. But this is not the same thing as RPA. Enterprises can deploy intelligent robots to automate repetitive processes in accounting, production, HR, plant maintenance and much more.

But be careful, enterprises should fix their bad processes before they automate them. If you automate a “crap” process you’ll just end up with a “crap” result, only faster. Also, from a change management perspective, people resist enterprise RPA as risky, and workers revolt as they fear bots will take away their jobs. But I happen to be one of those who disagrees.

In fact RPA will maximize their workloads, stave off increased costs and skyrocket productivity which is job security. And this only gets better in time as this space is evolving utilizing artificial intelligence and whatever the future holds. Fix the process, invest in RPA and remain a player. This has been Marketscale’s Mecca Minute.

About the author

Gerry Mecca
Gerry MeccaGlobal Chief Information Officer

Cutting-edge Senior Leader whose technology solutions and business acumen have enabled startups as well as established global companies to grow and thrive in highly competitive markets like IngramMicro, Applied Creative Technology, ConocoPhillips, Dr Pepper, Cadbury, Keurig, Datascan, and Tropicana. Works across organizations to develop, communicate and sell an innovative technology vision that drives companies forward.

Software & Technology: are you visible to AI?

Before they reach out, Software & Technology buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's expertise into articles, video, and social posts. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Software & Technology Insights

Global e-commerce market on track to nearly double by 2035, driven by mobile, AI, and D2C shifts

Global e-commerce market on track to nearly double by 2035, driven by mobile, AI, and D2C shifts

A new forecast predicts that the global e-commerce market will reach $19.83 trillion by 2035. Key drivers include AI personalization, direct-to-consumer (D2C) platforms, and mobile-first checkout processes. These changes are expected to reshape enterprise operations significantly.

  • 01Global e-commerce is projected to reach $19.83 trillion by 2035.
  • 02Key growth drivers include AI, D2C, and mobile-first strategies.
  • 03These trends will significantly alter enterprise operations.

Jul 10, 2026

Shadow AI is outpacing enterprise governance, Smarsh study finds

Shadow AI is outpacing enterprise governance, Smarsh study finds

A Smarsh study reveals that only 26% of enterprises believe their AI governance matches the pace of AI deployment, while just 30% are capable of detecting shadow AI. This highlights the challenges companies face in managing AI in enterprise environments.

  • 01Only 26% of enterprises report adequate AI governance.
  • 02Just 30% of companies can detect shadow AI.
  • 03There's a growing gap between AI deployment and governance.

Jul 10, 2026

Southeast Asian enterprises cut vendor onboarding from 5 days to 4 hours with agentic AI

Southeast Asian enterprises cut vendor onboarding from 5 days to 4 hours with agentic AI

Southeast Asian enterprises have significantly reduced vendor onboarding time from five days to just four hours through the use of agentic AI. This multi-agent workflow showcases the advancements and effectiveness of enterprise AI solutions anticipated for 2026. The move marks a step beyond AI pilot programs, indicating a future trend in enterprise adoption of AI technologies.

  • 01Vendor onboarding reduced from five days to four hours with AI.
  • 02Multi-agent workflow signifies advancements in enterprise AI.
  • 03Shift beyond pilot programs indicates future AI adoption trends.

Jul 10, 2026

Explore More Software & Technology Insights

Read more expert perspectives from across Software & Technology.

Browse Software & Technology Hub

About the Expert

Gerry Mecca
Gerry Mecca

Global Chief Information Officer

Cutting-edge Senior Leader whose technology solutions and business acumen have enabled startups as well as established global companies to grow and thrive in highly competitive markets like IngramMicro, Applied Creative Technology, ConocoPhillips, Dr Pepper, Cadbury, Keurig, Datascan, and Tropicana. Works across organizations to develop, communicate and sell an innovative technology vision that drives companies forward.