Skip to content
MarketScale
‹ Back to IndustriesSoftware & Technology

Explaining Robotic Process Automation

Robotic Process Automation (RPA) is an advanced form of hyperautomation transforming industries by automating repetitive tasks using intelligent robots. Enterprises can utilize RPA in various departments, such as accounting, HR, and production, to maximize workloads and improve productivity. However, businesses must ensure their processes are optimal before automating to avoid poor outcomes.

This story was produced through MarketScale. See how Software & Technology teams put it to work with Executive Thought Leadership.

By Gerry Mecca · AutomationGerry Mecca PodcastMarketscale RadioMecca Minute
Share
Explaining Robotic Process Automation

Key takeaways

01

RPA elevates hyperautomation by automating repetitive tasks across industries.

02

It's crucial to optimize processes before automating to prevent fast-tracking poor results.

03

RPA can enhance productivity and provide job security by increasing workloads and reducing costs.

With this edition of the Mecca Minute I’d like to talk a little robotic process automation or RPA. RPA is hyperautomation that takes automating processes to the next level. Like many other subjects I’ve shared in the past, this concept is not new. But the big reason that it has evolved from a dream to reality is the power of the cloud, or more specifically virtualization.

We are all familiar with Internet BOTS. They are both beneficial and malicious in that they can automate PC fixes or replace service desk calls but they can also make you susceptible to unwanted ads or unintentionally sharing personal info. Then there’s Super Bots like Alexa, Cortana, Google Assistant and Siri. All are programmed by humans to point at some source and simplify searches or to enable home automation. But this is not the same thing as RPA. Enterprises can deploy intelligent robots to automate repetitive processes in accounting, production, HR, plant maintenance and much more.

But be careful, enterprises should fix their bad processes before they automate them. If you automate a “crap” process you’ll just end up with a “crap” result, only faster. Also, from a change management perspective, people resist enterprise RPA as risky, and workers revolt as they fear bots will take away their jobs. But I happen to be one of those who disagrees.

In fact RPA will maximize their workloads, stave off increased costs and skyrocket productivity which is job security. And this only gets better in time as this space is evolving utilizing artificial intelligence and whatever the future holds. Fix the process, invest in RPA and remain a player. This has been Marketscale’s Mecca Minute.

About the author

Gerry Mecca
Gerry MeccaGlobal Chief Information Officer

Cutting-edge Senior Leader whose technology solutions and business acumen have enabled startups as well as established global companies to grow and thrive in highly competitive markets like IngramMicro, Applied Creative Technology, ConocoPhillips, Dr Pepper, Cadbury, Keurig, Datascan, and Tropicana. Works across organizations to develop, communicate and sell an innovative technology vision that drives companies forward.

Software & Technology: are you visible to AI?

Before they reach out, Software & Technology buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Software & Technology expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's Software & Technology expertise into the articles, video, and social content B2B marketing buyers in your industry are searching for. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Software & Technology Insights

AI startups are proving they can build real businesses, and Forbes' 2026 lists show exactly where the money is going

AI startups are proving they can build real businesses, and Forbes' 2026 lists show exactly where the money is going

Forbes' 2026 AI rankings highlight how AI startups are effectively building substantial businesses. These rankings reveal the concentration of enterprise AI investments, ranging from startups with $30 billion in revenue run rates to those valued under $1 billion.

  • 01AI startups are achieving up to $30 billion in revenue run rates.
  • 02The Forbes 2026 rankings identify where enterprise AI investments are focusing.
  • 03AI unicorns valued under $1 billion are also emerging.

Aug 4, 2026

QCi splits its CRO role in two, hiring Susan Hunt to lead revenue as Pouya Dianat moves to a new chief product officer seat

QCi splits its CRO role in two, hiring Susan Hunt to lead revenue as Pouya Dianat moves to a new chief product officer seat

Quantum Computing Inc. has restructured its executive team by appointing Susan Hunt as the Chief Revenue Officer and creating a Chief Product Officer role for Pouya Dianat. This move separates the responsibilities of commercial execution and product strategy.

  • 01Quantum Computing Inc. has appointed Susan Hunt as Chief Revenue Officer to lead revenue generation.
  • 02The company created a new Chief Product Officer position for Pouya Dianat to focus on product strategy.
  • 03This organizational change reflects a strategic separation of commercial and product development responsibilities.

Aug 4, 2026

QCi splits its CRO role in two, hiring Susan Hunt to run revenue as Pouya Dianat moves to a new chief product officer seat

QCi splits its CRO role in two, hiring Susan Hunt to run revenue as Pouya Dianat moves to a new chief product officer seat

Quantum Computing Inc. has appointed Susan Hunt as Chief Revenue Officer and Pouya Dianat as Chief Product Officer. This organizational change reflects a strategic focus on distinguishing sales from product development to enhance operational effectiveness.

  • 01Quantum Computing Inc. has separated its CRO role into two positions: Chief Revenue Officer and Chief Product Officer.
  • 02Susan Hunt will focus on driving revenue as the newly appointed Chief Revenue Officer.
  • 03Pouya Dianat will lead product development and innovation as the Chief Product Officer.

Aug 3, 2026

Explore More Software & Technology Insights

Read more expert perspectives from across Software & Technology.

Browse Software & Technology Hub

About the Expert

Gerry Mecca
Gerry Mecca

Global Chief Information Officer

Gerry Mecca is a cutting-edge senior leader specializing in technology solutions. He has a strong background in implementing innovative IT strategies to drive business improvements.

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Software & Technology and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512