Skip to content
‹ Back to IndustriesSoftware & Technology

Explaining Robotic Process Automation

Robotic Process Automation (RPA) is an advanced form of hyperautomation transforming industries by automating repetitive tasks using intelligent robots. Enterprises can utilize RPA in various departments, such as accounting, HR, and production, to maximize workloads and improve productivity. However, businesses must ensure their processes are optimal before automating to avoid poor outcomes.

This story was produced through MarketScale. See how Software & Technology teams put it to work with Executive Thought Leadership.

By Gerry Mecca · AutomationGerry Mecca PodcastMarketscale RadioMecca Minute
Share
Explaining Robotic Process Automation

Key takeaways

01

RPA elevates hyperautomation by automating repetitive tasks across industries.

02

It's crucial to optimize processes before automating to prevent fast-tracking poor results.

03

RPA can enhance productivity and provide job security by increasing workloads and reducing costs.

Free workspace

Turn your Software & Technology expertise into content.

Record interviews, organize footage, and write with AI in a free MarketScale workspace. Qualifying companies also get one professional video edit a month. No credit card.

Try it Free

With this edition of the Mecca Minute I’d like to talk a little robotic process automation or RPA. RPA is hyperautomation that takes automating processes to the next level. Like many other subjects I’ve shared in the past, this concept is not new. But the big reason that it has evolved from a dream to reality is the power of the cloud, or more specifically virtualization.

We are all familiar with Internet BOTS. They are both beneficial and malicious in that they can automate PC fixes or replace service desk calls but they can also make you susceptible to unwanted ads or unintentionally sharing personal info. Then there’s Super Bots like Alexa, Cortana, Google Assistant and Siri. All are programmed by humans to point at some source and simplify searches or to enable home automation. But this is not the same thing as RPA. Enterprises can deploy intelligent robots to automate repetitive processes in accounting, production, HR, plant maintenance and much more.

But be careful, enterprises should fix their bad processes before they automate them. If you automate a “crap” process you’ll just end up with a “crap” result, only faster. Also, from a change management perspective, people resist enterprise RPA as risky, and workers revolt as they fear bots will take away their jobs. But I happen to be one of those who disagrees.

In fact RPA will maximize their workloads, stave off increased costs and skyrocket productivity which is job security. And this only gets better in time as this space is evolving utilizing artificial intelligence and whatever the future holds. Fix the process, invest in RPA and remain a player. This has been Marketscale’s Mecca Minute.

Your experts belong here

Every story in MarketScale Software & Technology starts with a company putting its solutions engineers, product teams, and customer engineers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Buyers ask AI engines who to consider, and published expert answers are what those engines cite.

Book DemoSee how it works15 minutes, straight to a calendar.

About the author

Gerry Mecca
Gerry MeccaGlobal Chief Information Officer

Cutting-edge Senior Leader whose technology solutions and business acumen have enabled startups as well as established global companies to grow and thrive in highly competitive markets like IngramMicro, Applied Creative Technology, ConocoPhillips, Dr Pepper, Cadbury, Keurig, Datascan, and Tropicana. Works across organizations to develop, communicate and sell an innovative technology vision that drives companies forward.

B2B Weekly

The week in Software & Technology, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Software & Technology: are you visible to AI?

Before they reach out, Software & Technology buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free plan

You just read one Software & Technology expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your solutions engineers, product teams, and customer engineers into the articles, video, and social content Software & Technology buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale workspace, up to 10 people
One professional video edit a month for qualifying companies
Media requests to your crowd, remote recording, AI writing tools
$0. No credit card. Company confirmation required.

More Software & Technology Insights

Scoped agents help Copilot find documents in sprawling SharePoint tenants

Scoped agents help Copilot find documents in sprawling SharePoint tenants

Improving Vice President of Technology Michael Slater says his firm runs more than 10,000 SharePoint sites, and generic AI queries across them are unlikely to find the right document. He says scoped agents in Copilot, Google Workspace or Glean can improve retrieval, and that bronze, silver and gold data pipelines with strong quality gates are where much of the work sits. Dataversity reports 84% of infrastructure leaders overran AI budgets.

  • 01A medium sized firm can run more than 10,000 SharePoint sites, and Slater says a generic AI question across that many sites finds the right document only by luck.
  • 02TSG, citing Gartner in a blog post, says 50% of AI projects fail to move beyond the pilot stage, often over scalability, integration and operationalization; Slater puts the hard part in the same place, cascading every source change through bronze, silver and gold.

Sep 23, 2026

Power first: AI data center siting now starts at the substation

Power first: AI data center siting now starts at the substation

Sandeep Prakash, a senior program manager in data center infrastructure planning, said on Amphenol Broadband Solutions’ Wavelengths podcast that new data center site decisions now start with the substation and utility interconnection, with fiber and latency planned alongside. RAND estimates AI data centers could need 68 gigawatts of power by 2027 and cites four to seven year grid queues in Virginia. The IEA reports AI-focused data center electricity consumption surged 50% in 2025.

  • 01AI-focused data center electricity use rose 50% in 2025 while energy per AI task fell by an order of magnitude a year, the IEA says, and both curves belong in the same capacity plan.

Sep 22, 2026

Ping says mobile driver’s licenses can narrow false positives

Ping says mobile driver’s licenses can narrow false positives

A bank that re-verified every visitor’s documents on each branch visit stopped fraud but pushed failure handling onto tellers; Ping is working with the bank to enroll customers’ faces so a tablet glance can replace repeat proofing.

  • 01A bank that re-verified every visitor's document on every branch visit stopped fraud but pushed failure handling onto tellers; the fix now underway is enrolling a face once and using a tablet glance after that.
  • 02Identity proofing should happen once, with an email or facial biometric bound to that event carrying trust through the account lifecycle until trust is dissolved.

Sep 22, 2026

Explore More Software & Technology Insights

Read more expert perspectives from across Software & Technology.

Browse Software & Technology Hub

About the Expert

Gerry Mecca
Gerry Mecca

Global Chief Information Officer

Gerry Mecca is a cutting-edge senior leader specializing in technology solutions. He has a strong background in implementing innovative IT strategies to drive business improvements.

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Software & Technology and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512