Skip to content
MarketScale
‹ Back to Industries

Software & Technology

Explaining Robotic Process Automation

With this edition of the Mecca Minute I’d like to talk a little robotic process automation or RPA. RPA is hyperautomation that takes automating processes to the next level. Like many other subjects I’ve shared in the past, this concept is not new. But the big reason that it has evolved from a dream…

This story was produced through MarketScale. See how Software & Technology teams put it to work with Executive Thought Leadership.

By Gerry Mecca · AutomationGerry Mecca PodcastMarketscale RadioMecca Minute
Share

Key takeaways

01

With this edition of the Mecca Minute I’d like to talk a little robotic process automation or RPA.

02

RPA is hyperautomation that takes automating processes to the next level.

03

Like many other subjects I’ve shared in the past, this concept is not new.

With this edition of the Mecca Minute I’d like to talk a little robotic process automation or RPA. RPA is hyperautomation that takes automating processes to the next level. Like many other subjects I’ve shared in the past, this concept is not new. But the big reason that it has evolved from a dream to reality is the power of the cloud, or more specifically virtualization.

We are all familiar with Internet BOTS. They are both beneficial and malicious in that they can automate PC fixes or replace service desk calls but they can also make you susceptible to unwanted ads or unintentionally sharing personal info. Then there’s Super Bots like Alexa, Cortana, Google Assistant and Siri. All are programmed by humans to point at some source and simplify searches or to enable home automation. But this is not the same thing as RPA. Enterprises can deploy intelligent robots to automate repetitive processes in accounting, production, HR, plant maintenance and much more.

But be careful, enterprises should fix their bad processes before they automate them. If you automate a “crap” process you’ll just end up with a “crap” result, only faster. Also, from a change management perspective, people resist enterprise RPA as risky, and workers revolt as they fear bots will take away their jobs. But I happen to be one of those who disagrees.

In fact RPA will maximize their workloads, stave off increased costs and skyrocket productivity which is job security. And this only gets better in time as this space is evolving utilizing artificial intelligence and whatever the future holds. Fix the process, invest in RPA and remain a player. This has been Marketscale’s Mecca Minute.

About the author

Gerry Mecca
Gerry MeccaGlobal Chief Information Officer

Cutting-edge Senior Leader whose technology solutions and business acumen have enabled startups as well as established global companies to grow and thrive in highly competitive markets like IngramMicro, Applied Creative Technology, ConocoPhillips, Dr Pepper, Cadbury, Keurig, Datascan, and Tropicana. Works across organizations to develop, communicate and sell an innovative technology vision that drives companies forward.

New to MarketScale?

MarketScale is the platform Software & Technology companies use to turn their own experts into content like this. Want the short overview?

Free workspace

You just read one expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's expertise into articles, video, and social posts. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Software & Technology Insights

Healthcare AI shifts from admin tasks to care transformation, virtual care growth stalls on finances

Healthcare AI shifts from admin tasks to care transformation, virtual care growth stalls on finances

Healthcare systems are increasingly investing in AI technology, primarily focusing on administrative tasks. Despite the financial challenges, virtual care usage continues to rise. The expansion of digital services is hindered by financial constraints.

  • 01Healthcare AI investments focus on administrative tasks.
  • 02Virtual care usage is on the rise despite financial losses.
  • 03Digital services in healthcare are limited by financial issues.

Jun 30, 2026

SpaceX's Orbital Data Centers Just Crossed From Speculation to Strategy. Here's What Enterprise Tech Leaders Need to Know.

SpaceX's Orbital Data Centers Just Crossed From Speculation to Strategy. Here's What Enterprise Tech Leaders Need to Know.

SpaceX is advancing its plans for orbital data centers, having hardware in orbit and an FCC filing for a satellite compute constellation. A partnership with Google emphasizes the seriousness of these developments in the tech industry. Enterprise technology leaders should take note of this shift from speculative concept to strategic infrastructure consideration.

  • 01SpaceX has launched hardware for its orbital data centers.
  • 02The company filed with the FCC for a satellite compute constellation.
  • 03A partnership with Google highlights the strategic importance of this technology.

Jun 30, 2026

BlackBerry Is a B2B Enterprise Software Company Now. And the Numbers Prove It.

BlackBerry Is a B2B Enterprise Software Company Now. And the Numbers Prove It.

BlackBerry's QNX operating system is executing as a mature B2B software business with 26% revenue growth and 52% EBITDA growth in Q1 FY2027, driven by expansion beyond automotive into robotics, medical devices, and industrial automation. A deepening partnership with NVIDIA and a $1 billion royalty backlog position QNX as mission-critical infrastructure for safety-critical edge AI systems.

  • 01QNX revenue grew 26% YoY to $72.3M with 27% adjusted EBITDA margin, reflecting execution in a mature B2B software business not a turnaround
  • 02NVIDIA partnership integrating QNX OS 8.0 with IGX Thor and Halos safety stack creates supported baseline for developers and procurement requirement for OEMs
  • 03Non-automotive segments (robotics, medical, industrial) now represent 20% of revenue and are becoming primary growth driver due to safety-critical infrastructure requirements

Jun 29, 2026

Explore More Software & Technology Insights

Read more expert perspectives from across Software & Technology.

Browse Software & Technology Hub

About the Expert

Gerry Mecca
Gerry Mecca

Global Chief Information Officer

Cutting-edge Senior Leader whose technology solutions and business acumen have enabled startups as well as established global companies to grow and thrive in highly competitive markets like IngramMicro, Applied Creative Technology, ConocoPhillips, Dr Pepper, Cadbury, Keurig, Datascan, and Tropicana. Works across organizations to develop, communicate and sell an innovative technology vision that drives companies forward.