Cynthia Rodriguez Leads the Transformation of Verizon’s B2B Segment, Redefining Partner Ecosystems

In an insightful segment dedicated to the strategic expansion and depth of Verizon’s Partner Network, Cynthia Rodriguez, the Director of Business Agents Channel at Verizon Business, shares her extensive experience and the value she brings to the partnership ecosystem. This discussion offers a peek into the strategies that have bolstered Verizon’s B2B segment, highlighting the importance of comprehensive account mapping and stakeholder identification.

Cynthia Rodriguez elaborates on her 14-year journey with Verizon, focusing on her last decade in the B2B direct side, in a video that sheds light on effective partnership strategies within Verizon Business. She discusses the nuanced understanding of client organization structures and the critical role of support teams, engineers, and sales representatives in crafting solutions that enhance profitability for both Verizon and its partners. This conversation underscores the significance of beyond-the-surface engagement with clients, moving past traditional focal points like CEOs and IT directors to a more holistic stakeholder approach for sustained business success.

Recent Episodes

Video games have rapidly evolved from niche entertainment to a dominant cultural force, reshaping how people interact, play, and connect with brands. With the gaming industry expected to surpass $300 billion in yearly revenue by 2030, businesses are increasingly asking: how can brands authentically integrate into games without alienating audiences? Meanwhile, developers face the…

What does it mean to move beyond success into true significance? In this powerful episode of the Undisputed Podcast, Ty Bledsoe sits down with David C. Williams, tech innovator, best-selling author, and mentor who’s redefining what impact looks like. From growing up in one of the poorest corners of Dallas to leading billion-dollar automation…

Mobile gaming has quietly become the largest segment of the global gaming industry, generating about $92 billion annually—more than both PC and console games. Yet for decades, many brands and agencies underestimated its reach, focusing instead on arena-filling esports tournaments or blockbuster console titles. With nearly everyone carrying a smartphone, however, mobile has become…