University of South Florida Marketing Professor Mark Bender, Ph.D. Discusses Digital Marketing for Digital Platforms & Beyond

+ more

 

Traditional marketing has been around since products needed selling, and is something that continues to evolve as we navigate through the digital era. With the use of digital devices amongst consumers increasing, businesses more than ever must adapt to this changing landscape, and insert themselves where consumers are finding their information. Join us today for our Digital Marketing Professor Series as we chat with Dr. Mark Bender, assistant professor of Marketing at the University of South Florida. We discussed how digital platforms are subsidizing, and how advertisers are charged for consumer metrics. We also took a look into streaming platforms, like Spotify, and the individual royalties they offer to attract content producers to that particular platform.

Though digital marketing has changed marketing, Bender analyzes the unique intersectionality of digital and traditional marketing: how a traditional offline campaigns metric’s can be tracked online, and vice versa, how a digital ad campaign can be taken offline to attract the most consumers. “Traditional methods of marketing that are now being measured online, because it’s easier than ever before to track consumers and see what people are talking about,” Bender said.

For the latest news, videos, and podcasts in the Software & Electronics Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!
Twitter – @TechMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Latest

How Will the NFT Market Shake Up Auction Houses?
April 9, 2021
Their primary practice is based around asset protection, trusts & estates, as well as representing high net-worth individuals like art collectors, designers, wine importers & producers, and Read more
Why Credentialing Platforms Have to Fill the Void in Job Skills that Universities Are Creating
April 9, 2021
Numbers are up across the board for employer-based credential programs as companies develop a robust parallel higher education infrastructure. Research out of credentialing platform Credly found that Read more
The Longterm Impact of Retail Closures in 2021
April 9, 2021
  The CEO of Mainvest, Nick Mathews, discusses big news out of the Bureau of Labor Statistics on massive incoming retail closures in 2021. He breaks down which sectors are most impacted, but Read more