Digital Signage Is Taking On New Importance During the COVID-19 Pandemic

 

It’s always been important for people to know where they should be going, but with the coronavirus pandemic turning how people are gathering or clustering into a matter of public health, it’s never been more critical.

One of the best ways to keep people safe is to make sure there’s messaging letting people know things like how long a line is or how many people are in a certain area or displaying regulations about social distancing, masking or direction of traffic in a space.

That requires both a hardware solution and a software solution, which is why Dan Baker, Sales Engineer at LG, and Craig Marshall, Product Manager at Omnivex, have teamed up to provide solutions for businesses looking at digital signage during the pandemic.

Those solutions can go far beyond simply putting up a monitor and showing a static message, Baker said, pointing out a place like a hotel check-in desk, where you want to both provide hospitality but keep a safe distance between guest and desk clerk.

“One real nice solution that LG has now is our transparent OLED display,” Baker said. “That really can be a nice way to interact with someone. Put their information on a screen that’s see-through, and you can see the person on the other side and interact with them that way. So, you’re kind of getting a shield and display in one and not only protecting yourself but heightening your customers’ experience.”

While digital signage is critical during the pandemic, it’s also a strong long-term investment for either improving the look and function of a retail outlet or serving a different purpose in the office.

“If you did go ahead and implement a bunch of digital communications for this purpose, you’re going to wind up using this stuff for all sorts of other things, whether it’s tracking key performance indicators of your business, acknowledging real-time successes and wins, or having virtual huddles and letting people know what’s going on in the businesses,” Marshall said. “Everyone is just more connected, more engaged. Communications are the silver bullet, and this is just going to carry on.”

Be sure to subscribe to our industry publication for the latest news, videos, and podcasts in the Software & Technology Industry.

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

Bouvet Island
To the Edge of the World: The 3Y0K Bouvet Island DXpedition and Its Youngest Explorer
October 23, 2025

In February 2026, an international team of 24 amateur radio operators will embark on a bold mission to one of the most remote and inhospitable places on Earth—Bouvet Island. Among the world’s most isolated islands, Bouvet offers no harbor, no shelter, and no easy way in. Yet from this icy outpost in the South…

Read More
DXpedition
Icom Powers 3Y0K: Ham Radio’s Most Ambitious DXpedition to Remote Bouvet Island (Part 2)
October 23, 2025

Few places on Earth are as inaccessible—and as coveted by amateur radio operators—as Bouvet Island. Located in the South Atlantic, this uninhabitable rock has long been regarded as the “Mount Everest of DXpeditions.” According to the DXCC Most Wanted List, Bouvet ranks near the very top of sought-after contacts, making every attempt to activate…

Read More
DXpedition
Icom Powers 3Y0K: Ham Radio’s Most Ambitious DXpedition to Remote Bouvet Island (Part 1)
October 23, 2025

Bouvet Island sits at the edge of the world. It is frozen, uninhabited, and almost impossible to access. Fewer people have set foot there than in space. That level of remoteness is exactly what makes it so valuable to amateur radio operators. The island ranks tenth on ClubLog’s list of Most Wanted DXCC entities,…

Read More
data fluency
Data Fluency and Human Connection Power Marketing Careers in the Age of AI
October 23, 2025

With new AI marketing tools appearing almost daily, it’s no wonder teams feel stretched thin. Yet beneath the constant buzz of automation and algorithms, the real drivers of growth haven’t changed: data fluency and thoughtful strategy – built on a foundation of accurate information. A recent Adobe study found that nearly half of marketers—a…

Read More