Digital Signage Is Taking On New Importance During the COVID-19 Pandemic


It’s always been important for people to know where they should be going, but with the coronavirus pandemic turning how people are gathering or clustering into a matter of public health, it’s never been more critical.

One of the best ways to keep people safe is to make sure there’s messaging letting people know things like how long a line is or how many people are in a certain area or displaying regulations about social distancing, masking or direction of traffic in a space.

That requires both a hardware solution and a software solution, which is why Dan Baker, Sales Engineer at LG, and Craig Marshall, Product Manager at Omnivex, have teamed up to provide solutions for businesses looking at digital signage during the pandemic.

Those solutions can go far beyond simply putting up a monitor and showing a static message, Baker said, pointing out a place like a hotel check-in desk, where you want to both provide hospitality but keep a safe distance between guest and desk clerk.

“One real nice solution that LG has now is our transparent OLED display,” Baker said. “That really can be a nice way to interact with someone. Put their information on a screen that’s see-through, and you can see the person on the other side and interact with them that way. So, you’re kind of getting a shield and display in one and not only protecting yourself but heightening your customers’ experience.”

While digital signage is critical during the pandemic, it’s also a strong long-term investment for either improving the look and function of a retail outlet or serving a different purpose in the office.

“If you did go ahead and implement a bunch of digital communications for this purpose, you’re going to wind up using this stuff for all sorts of other things, whether it’s tracking key performance indicators of your business, acknowledging real-time successes and wins, or having virtual huddles and letting people know what’s going on in the businesses,” Marshall said. “Everyone is just more connected, more engaged. Communications are the silver bullet, and this is just going to carry on.”

Be sure to subscribe to our industry publication for the latest news, videos, and podcasts in the Software & Technology Industry.

Twitter – @MarketScale
Facebook –
LinkedIn –

Follow us on social media for the latest updates in B2B!


Using Community-Generated Content to Build Engagement
March 29, 2023

Community-generated content (CGC) is a powerful tool for building a sense of community and encouraging engagement around your media content. By featuring content created by your community, you can create a more personal and authentic connection with your viewers while also encouraging them to engage with your brand and share their own stories. What is […]

Read More
Plumbing Industry: Providing Support and Adding Value to Your Employees
March 29, 2023

After the 2008 recession, unemployment reached a high of 10 percent, double the rate in December 2007 of five percent. In the midst of the economic downturn, James Terry managed to start a plumbing company, GreenTeam. Why and how did Terry decide to start his business at this time, and how has the culture […]

Read More
Go Paperless: Moving from a Manual to Electronic Tracking System
March 29, 2023

Many medical instruments are reusable, which has made tracking them through the sterilization process very important. These instruments often require inspection, maintenance, and sterilization to ensure maximum patient safety. Some healthcare facilities still track their instruments with paper and pen, exposing them to human error, credibility, time-consuming recalls, and boxes of archives that need to be stored. […]

Read More