Fiberside Chat: Discussing the Benefits of Automation in Network Planning

 

Speed and efficiency. That’s what automation can bring to a process.

Involving automation in network deployment is no different, said Michael Measels, Vice President of Product Management for 3-GIS, who has seen processes go from days-long to being measured in hours.

“To design an area might have taken two and a half days with a CAD-like workflow. Then, bringing in this idea of GIS into the mix and a web-based system to design that network, we were able to shift from two and a half days to a day,” he said. “Once we brought automation to the mix, we could design that same area in a matter of minutes but, more importantly, provide the ability to redesign that area should we not appreciate the output.”

Even with that quick turnaround, Measles said the planning phase and something that starts even sooner than that, the company’s culture and willingness to adapt, can be the most critical thing in successfully bringing automation to the network planning process.

“Engineering companies are rooted in a pretty steep history and tradition in terms of how they’ve approached products in the past, and there’s absolutely nothing wrong with that. I think the biggest challenges with adoption have been that,” Measles said. “That’s essentially changing who you are culturally as a company. That’s difficult and takes some progressive thinking inside the company as to how to approach that change in your culture in a way that allows for broader user adoption.”

And, while changes can now happen quickly, it will mean nothing, Measles said, if the output isn’t what the user wants to see.

Follow us on social media for the latest updates in B2B!
Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

GEO
From SEO to GEO: How LLMs Are Changing Brand Discovery
November 10, 2025

This episode of the Marketing AI SparkCast features Aby Varma, founder of Spark Novus, a strategic partner to marketing leaders adopting AI responsibly. Aby is joined by Todd Sawicki, CEO and co-founder of Gumshoe, an emerging platform built to help brands understand what large language models (LLMs) think about them and how to act on…

Read More
How BMS CAT Restored a Hotel After a 2-Alarm Fire
How BMS CAT Restored a Hotel After a 2-Alarm Fire
November 5, 2025

When a two-alarm fire broke out at a large hotel, swift action was critical to minimizing damage and disruption. BMS CAT responded in under 45 minutes, arriving on-site to assess the situation and begin stabilizing the property. This immediate response helped protect the building from further loss. That same night, the local BMS CAT…

Read More
Johnnie Akin
From Deloitte to Startup CEO: Johnnie Akin on Risk, Faith, and Reinvention
November 5, 2025

Success today looks different—defined less by stability and more by the freedom to adapt and evolve. Professionals across industries are reimagining their careers, moving away from predictable ladders toward paths that reflect purpose and balance. What once meant climbing steadily toward partnership or promotion now often means taking bold pivots or pursuing second acts…

Read More
caregiver
From Caregiver to Changemaker: How Purpose and Community Create Lasting Impact
November 5, 2025

Resilience isn’t just about enduring challenges — it’s about leading with compassion, patience, and faith, even when the path feels uncertain. It’s a quality embodied by every caregiver, whose daily acts of care and commitment reflect the essence of true leadership — helping others grow stronger through empathy, service, and understanding. In this episode…

Read More