Fiberside Chat: Discussing the Benefits of Automation in Network Planning

 

Speed and efficiency. That’s what automation can bring to a process.

Involving automation in network deployment is no different, said Michael Measels, Vice President of Product Management for 3-GIS, who has seen processes go from days-long to being measured in hours.

“To design an area might have taken two and a half days with a CAD-like workflow. Then, bringing in this idea of GIS into the mix and a web-based system to design that network, we were able to shift from two and a half days to a day,” he said. “Once we brought automation to the mix, we could design that same area in a matter of minutes but, more importantly, provide the ability to redesign that area should we not appreciate the output.”

Even with that quick turnaround, Measles said the planning phase and something that starts even sooner than that, the company’s culture and willingness to adapt, can be the most critical thing in successfully bringing automation to the network planning process.

“Engineering companies are rooted in a pretty steep history and tradition in terms of how they’ve approached products in the past, and there’s absolutely nothing wrong with that. I think the biggest challenges with adoption have been that,” Measles said. “That’s essentially changing who you are culturally as a company. That’s difficult and takes some progressive thinking inside the company as to how to approach that change in your culture in a way that allows for broader user adoption.”

And, while changes can now happen quickly, it will mean nothing, Measles said, if the output isn’t what the user wants to see.

Follow us on social media for the latest updates in B2B!
Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

farm
The Business Case for AgTech: Better Data Is Key to Managing Risk on the Farm
April 23, 2026

Farming is under more pressure than it’s been in years. Costs are rising, prices are unpredictable, and every decision carries more weight than it used to. What many still think of as a traditional industry is quietly evolving, with more farmers turning to digital tools to manage risk and stay competitive. It’s not about chasing…

Read More
pre-clinical
From Classroom to Clinic: Pre-Clinical Talent Steps Into Healthcare’s Hard-to-Fill Roles
April 23, 2026

Healthcare systems are facing a workforce crisis that’s no longer temporary—it’s structural. Even before COVID-19, staffing shortages across nursing, technical, and administrative roles were already straining capacity; today, those gaps are wider, costlier, and directly impacting patient access. With labor shortages persisting and burnout rising, health systems are being forced to rethink not just…

Read More
learning
If Higher Ed Wants Experiential Learning at Scale, It Needs a Broader Playbook
April 21, 2026

The ground is shifting under higher education. AI is changing how people learn almost overnight—and at the same time, more than half of graduates are underemployed after finishing their degrees. That’s forcing a more uncomfortable question into the open: what is a college credential really worth today? As employers and governments shift their focus…

Read More
skilled trades mentorship
Why the Modern Data Center Is Forcing Communities and Policymakers to Rethink Infrastructure
April 21, 2026

Data centers have moved from largely invisible digital infrastructure to a highly visible source of public debate as artificial intelligence accelerates demand for power, fiber, and compute capacity. The modern data center is now being built closer to population centers to support low-latency services, bringing critical infrastructure into direct contact with residential communities for…

Read More