Raising the VAR: How Matrix Networks Became a Managing Connectivity Partner

 

Kyle Holmes, President of Matrix Networks, and Ryan Graven, Vice President of Matrix Networks, knew their company needed to transform itself from a VAR (value-added reseller) to a full solutions provider.

Koby Phillips, VP of Business Development, Cloud at Telarus, spoke with Holmes and Graven about that transformation.

“We started thinking, how do we help our clients to not only migrate their voice solutions to the cloud, but all of their different solutions they’re looking to take to the cloud?,” Holmes said. “And make sure that the roads, the highways that get them there are as fast as possible, that they have the tools to monitor and analyze them and understand what their environment is like.”

The road to this new way of doing business for Matrix Networks wasn’t easy. It required a synchronized approach with many steps, learning and adopting new technology, and a change in process and sales structure to make it happen.

“Making the change and making the shift was challenging and scary,” Holmes said. “But with the right investments and strategy, it can pay huge dividends in the long run.”

“Shifting a brand is not an easy road,” Graven said. Changing the conversation from VAR to full a solutions provider with clients proved as challenging as it was to make the changes internally. “It took a lot of work, a lot of energy and sweat to get there.”

Follow us on social media for the latest updates in B2B!
Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

AI
What Does Winning Look Like in the Age of AI-Driven Marketing?
November 24, 2025

As AI-powered tools—from agentic browsers to enterprise copilots—rapidly reshape how consumers search, learn, and buy, leaders are being forced to rethink not just their tech stack, but their teams, processes, and expectations. With 92% of companies planning to increase AI investments while only 1% consider their deployments mature, a clear disconnect emerges between AI excitement…

Read More
Karen Alter
Why the Best Leaders Don’t Climb Straight Ladders: How Karen Alter Built Success Through Detours
November 24, 2025

As companies push to decarbonize, modernize infrastructure, and bring new technologies to market, the leaders who stand out aren’t always the ones who followed a straight career path. Increasingly, it’s the people with the zigzags—the folks who’ve worked across different industries, adapted to new environments, and learned to make decisions under pressure—who bring the clarity…

Read More
intuition
Allowing Inspiration to Grow from Intuition: How Inner Guidance Drives Real Career Growth
November 21, 2025

In a workplace culture increasingly shaped by rapid change, rising expectations, and new definitions of leadership, professionals are redefining success beyond titles and output. Empathy, intuition, and inner alignment — once seen as intangible “nice-to-haves” — are now emerging as competitive advantages. As recent workforce studies show that human-centered leaders drive higher engagement and…

Read More
SEO
SEO in the Age of AI: What CMOs and CEOs Need to Know About AEO and GEO
November 20, 2025

In an era when AI-driven search experiences are reshaping how customers discover brands, marketing leaders are navigating a confusing landscape of new acronyms, shifting behaviors, and bold industry predictions. Despite widespread claims that “SEO is dead,” the data tells a different story: organic search traffic has continued to grow even as platforms like ChatGPT, Gemini,…

Read More