Raising the VAR: How Matrix Networks Became a Managing Connectivity Partner

 

Kyle Holmes, President of Matrix Networks, and Ryan Graven, Vice President of Matrix Networks, knew their company needed to transform itself from a VAR (value-added reseller) to a full solutions provider.

Koby Phillips, VP of Business Development, Cloud at Telarus, spoke with Holmes and Graven about that transformation.

“We started thinking, how do we help our clients to not only migrate their voice solutions to the cloud, but all of their different solutions they’re looking to take to the cloud?,” Holmes said. “And make sure that the roads, the highways that get them there are as fast as possible, that they have the tools to monitor and analyze them and understand what their environment is like.”

The road to this new way of doing business for Matrix Networks wasn’t easy. It required a synchronized approach with many steps, learning and adopting new technology, and a change in process and sales structure to make it happen.

“Making the change and making the shift was challenging and scary,” Holmes said. “But with the right investments and strategy, it can pay huge dividends in the long run.”

“Shifting a brand is not an easy road,” Graven said. Changing the conversation from VAR to full a solutions provider with clients proved as challenging as it was to make the changes internally. “It took a lot of work, a lot of energy and sweat to get there.”

Follow us on social media for the latest updates in B2B!
Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

Impact Consulting
The End-to-End Model: Impact Consulting’s Strategic Approach to Work-Based Learning
December 1, 2025

As colleges and universities grapple with enrollment pressures, shifting student expectations, and a tightening labor market shaped by AI and automation, the demand for meaningful work-based learning experiences has grown dramatically. Research across the UK’s higher education sector shows that hands-on industry engagement is becoming a leading factor in student decision-making and employability outcomes. Institutions…

Read More
private credit
Alts Innovators: AllianceBernstein’s Brent Humphries and Marc Cooper on Private Credit
December 1, 2025

Private credit has become one of the most significant shifts in modern finance—quietly but rapidly reshaping how private companies access capital. Over the last decade, assets under management in the space have surged from roughly $500 billion to about $2 trillion, fueled by post-crisis regulation, a growing appetite for yield, and the rise of…

Read More
Kim Lopez-Walters
Inside the Mind of an Innovator: How Marketing Leader Kim Lopez-Walters Blends Curiosity, Strategy, and Consumer Insight to Build Products People Love
November 26, 2025

In a business landscape where AI and automation are reshaping how brands understand consumers, the craft of human-centered innovation is becoming both rarer and more valuable. Companies are seeking leaders who blend strong analytical thinking with an interest in real human behavior, helping them make sense of new trends and create products that connect with…

Read More
career
Soft Skills, Real Impact: Rethinking What Makes Talent Stand Out with Client Success Executive Ben Brandon
November 26, 2025

Work feels different today. Conversations about AI, hybrid schedules, shifting career paths, and talent shortages aren’t just industry headlines—they’re shaping everyday decisions for workers and employers alike. As people rethink what they want from their careers and companies rethink what they need from their teams, one theme keeps rising to the surface: the skills that…

Read More