How the Pandemic is Changing the Business Environment

 

This year has been an interesting one, to say the least, for many companies. In addition to permanently reshaping the business environment, the coronavirus pandemic has transformed how executives approach their supply chain philosophy as well. The most interesting aspect, however, is how companies large and small have adapted to the pandemic and changing customer needs in their own way.

In the first of this two-episode series from Calvary TV, host Joe Gemma meets with Christoph Schell, the Chief Commercial Officer at HP Inc., to discuss supply chain disruptions, the birth of a new kind of consumer, and more. As the company’s CCO, he is accountable for all of HP’s sales, revenue, and margin generation. Schell also brings a global point of view to this topic, as the head of an international team that plays a huge part in global markets. As the coronavirus made its way around the world, Schell realized that many manufacturing companies had made a huge oversight. For years they had been trying to optimize their supply chains for cost and speed, but never had they thought to do so for resiliency.

The HP executive also observed the rise of a new customer segment, one that he named the “pro-sumer.” Schell noted that the way you consume entertainment impacts how you consume technology in your professional life — especially today that so many people are working from home. In fact, he saw that many people began to use HP’s digital printers to 3D print pandemic-related gear such as elbow openers and face shields very early on. “Digital manufacturing will not be able to replace analog manufacturing 100%,” stated Schell. “But I think that the current system of the two is where we’re headed. Digital manufacturing is really accelerating because the entire value chain understood what is possible, how flexible it is, how agile it is, and how you can overcome hurdles with it.”

Join Joe Gemma as he explores how different companies like HP address changes in the robotics and automation industry.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

kids
Designing a Brand Kids Love to Live In, and Parents Choose with Confidence
January 26, 2026

Gen Alpha’s coming of age is reshaping retail, with children playing a more visible role in purchase decisions through early preferences around color, comfort, and self-expression. Research continues to show that kids increasingly influence household purchases, especially in apparel and lifestyle categories, pushing brands to rethink how early identity, confidence, and joy are designed…

Read More
medical worker shortage
Experiential Learning: A Cure for the Medical Worker Shortage with Jason Aubrey of Skilltrade
January 26, 2026

Healthcare systems across the U.S. are facing a persistent and worsening medical worker shortage, particularly in allied health roles that keep hospitals, clinics, and surgery centers running. Rural access gaps, rising tuition costs, and skepticism about the ROI of traditional degrees are colliding with urgent employer demand. At the same time, momentum is building…

Read More
Broadband
2025 Broadband Year in Review, Part 2
January 23, 2026

In this episode of Wavelengths, the Amphenol Broadband Solutions podcast, host Daniel Litwin continues his conversation with Alex Rozek, Founder and CEO of Mac Mountain, to examine how technology shifts, capital discipline, and changing consumer expectations reshaped broadband in 2025, and what those changes lock in for the future. As the broadband industry closes…

Read More
branding
Bonfire Branding: How Solo Stove Sparked a Customer Movement with Liz Vanzura (Episode One)
January 22, 2026

When pandemic restrictions shut down restaurants, paused travel, and compressed social lives, connection didn’t disappear; it moved closer to home. Backyards quietly emerged as important gathering spaces, offering a simple way to be together without screens, schedules, or spectacle. What began as a workaround evolved into a familiar rhythm of gathering. In that shift,…

Read More