Articles by tag: HP

The Weekly Scale: May 3rd, 2021

This week at MarketScale, we worked on our professional development one block at a time with LEGO, previewed the business side of the NFL draft, and asked how manufacturing will respond to the supply chain shake up. It’s the start of a new week, and it’s time to scale up. The Supply chain has been…

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Software & Technology
How the Pandemic is Changing the Business Environment

This year has been an interesting one, to say the least, for many companies. In addition to permanently reshaping the business environment, the coronavirus pandemic has transformed how executives approach their supply chain philosophy as well. The most interesting aspect, however, is how companies large and small have adapted to the pandemic and changing…

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Education & EdTech
Investment Trends in K-12 Education and EdTech

Celebrating the leaders and experts that are powering education into the future, host JW Marshall sets out to ask the “right questions” in EdTech to understand the changes in policy and technology that will power our universities, tradeschools, and companies – and drive growth in upskilling certifications.   Public school funding is always a complex topic. With…

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Education & EdTech
How a Tech Giant is Creating New Opportunities in Education

Tired of talking about it? So is Mike Belcher, Director EdTech Innovation at HP. And while in this episode we couldn’t get around particulars of the pandemic and the effect it has made on both higher ed and k-12, Mike also shares some of the many positives that are emerging from this crisis—from new…

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AI in content marketing
Generative AI in Content Marketing: Why Creativity & Authenticity Will Make it Work
July 11, 2024

Will 2024 be known as the year AI made waves in content marketing? It sure seems so, with recent AI-driven ads from Toys R Us and Under Armour generating significant buzz online. Not just this: Despite having no official ties to the brand, a mock Volvo ad created entirely by AI has also gone…

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Hiring Made Human: Hiring When You’re a Start-Up
July 11, 2024

The challenges of hiring for a startup have become more pronounced these days than ever. With technological advancements and evolving market demands, startups must be agile and strategic in their hiring practices to ensure success. According to some studies, nearly 90 percent of startups fail, with a significant factor being the inability to attract…

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Focus on the Customer
Fifth Inning – Focus on the Customer
July 11, 2024

In a compelling narrative by Jesse Cole, the Savannah Bananas, a baseball team known for its unconventional approach, has declared advertising dead. Cole emphatically asserts that while advertising may attract customers, it is the fan experience that fosters lasting loyalty. In a bold move, the Savannah Bananas have eliminated all forms of advertising at…

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Dr. Mark Manera talks Trucking Industry
The Trucking Industry Needs a Fitness Overhaul to Jumpstart a Trucking Health Revolution
July 11, 2024

With the trucking industry seeing many changes that prioritize efficiency and productivity, the health of truck drivers has increasingly peaked as a critical concern. With life expectancies for truck drivers averaging 16 years less than the general population, there is an urgent need to address health issues within the industry. Recent initiatives, like the…

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