How to Leverage Data from Start to Finish in Product Development

 

Never before have businesses been able to collect so much information about so many components of their operations.

Yet, what good is data if you don’t know how to leverage it and utilize it?

Steve Starner, Vice President of Integrated Factory Solutions at Hexagon, said it’s easy for departments or even companies to have too insular a view instead of drawing on how others are utilizing the information they’re gathering.

“People today often look for improvements, but those improvements are often within the typical ‘silo’ of a company, so that means within engineering or within manufacturing or within quality,” he said. “I think a lot of companies can benefit by capturing and analyzing data that streams through those kind of walls of the different departments within a company. We need to think about how data in engineering can help us in manufacturing and vice versa.”

There also can be a tendency to get to focused on one process, but Hexagon looks at the big picture to understand what metrics companies are trying to hit and what improvements can be made. Starner remembers working with an aerospace company that was looking for a metrology solution. Upon arrival, however, the team realized there was a bigger inefficiency they could fix.

“There was a manual drilling operation that was very labor intensive, very tooling intensive and prone to mistakes. As a matter of fact, that one area is what created more of their scrap than any other single process,” Starner said. “So, we changed direction on what we were focusing on away from just the metrology aspect to this area that looked a lot more fruitful from a return on investment point of view.”

While automation was difficult, Hexagon made it fit within the company’s needs and turned a $600,000 investment with a return of over two years to a $1.5 million investment with a nine-month return.

“I think we achieved, for them, something much greater than they initially started,” Starner said.

Be sure to subscribe to our industry publication for the latest news, videos, and podcasts in the Software & Technology Industry.

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

promoted
How to Succeed After Getting Promoted: Seeking Feedback, Acting with Intention, and Leading with Perspective
April 16, 2026

Stepping into a leadership role today isn’t just a step up—it’s a shift into constant visibility, where expectations arrive immediately and the margin for error narrows. As organizations flatten structures and demand faster decisions, newly promoted leaders are expected to deliver impact from the outset, often without the space to fully adjust. According to…

Read More
AI in business
A Practical Conversation About AI in Business: From Hype to Real-World Impact
April 15, 2026

Artificial intelligence has moved from buzzword to boardroom priority at a staggering pace. Yet despite widespread adoption, many organizations are still struggling to turn experimentation into measurable business value—some estimates suggest the majority of enterprise AI initiatives fail to scale successfully. As AI becomes “table stakes” across industries, the real challenge is no longer…

Read More
weekly drive-in
Metropolis: Weekly Drive-in
April 15, 2026

Metropolis “Weekly Drive In” reflects a new era of storytelling where AI meets real-world execution, turning everyday field performance into momentum. Centered on genuine conversions and local wins, the series highlights how the company is scaling not just through technology, but through visibility and shared recognition. In an emerging recognition economy, these updates act…

Read More
Drive In, Drive Out: The Rhythm of Metropolis
April 15, 2026

Behind the seemingly mundane choreography of a drive-in lies a broader story about how modern cities script behavior, turning even the simplest actions into rehearsed routines. What looks like repetition is really a quiet testament to systems designed for flow and control, where efficiency often outweighs individuality. In places like Metropolis, the rhythm of…

Read More