Interview with Oscar Guerrero
Ashley from Extensis interviews Oscar Guerrero, an independent typeface designer and founder of Sumo Type Foundry. Guerrero shares insights from his ten-year career, emphasizing the importance of historical inspiration and collaboration in type design. He also discusses overcoming creative blocks, the influence of Bogota on his work, and provides advice for aspiring designers.
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Key takeaways
Oscar Guerrero founded Sumo Type Foundry and has been active in type design for ten years.
History and cultural influences are central inspirations in Guerrero's typeface creations.
Oscar Guerrero recommends taking breaks as a strategy to overcome creative blocks.
The conversation is an interview between Ashley, the social media manager for Extensis, and Oscar Guerrero, an independent typeface designer from Colombia.
Oscar introduces himself as the founder of Sumo Type Foundry and talks about his ten years of experience in type design. He explains how he initially stumbled upon typography while studying in Buenos Aires and gradually developed a passion for it.
Oscar discusses the importance of history in his work, using it as a source of inspiration and incorporating it into his typefaces. He also mentions his favorite collaborations and projects, including a custom typeface for an Irish pop band.
Oscar shares his perspective on creative blocks and advises taking breaks to gain clarity. He highlights the influence of Bogota on his creativity and mentions his favorite type designers and foundries, both classic and contemporary. Oscar talks about his collaborations with other designers and shares his approach to finding inspiration. He also mentions his love for exercise and emphasizes the importance of patience and hard work for aspiring type designers.
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