Skip to content
‹ Back to IndustriesSoftware & Technology

Interview with Oscar Guerrero

Ashley from Extensis interviews Oscar Guerrero, an independent typeface designer and founder of Sumo Type Foundry. Guerrero shares insights from his ten-year career, emphasizing the importance of historical inspiration and collaboration in type design. He also discusses overcoming creative blocks, the influence of Bogota on his work, and provides advice for aspiring designers.

This story was produced through MarketScale. See how Software & Technology teams put it to work with Executive Thought Leadership.

By Software And Technology · ·
Share
Interview with Oscar Guerrero

Key takeaways

01

Oscar Guerrero founded Sumo Type Foundry and has been active in type design for ten years.

02

History and cultural influences are central inspirations in Guerrero's typeface creations.

03

Oscar Guerrero recommends taking breaks as a strategy to overcome creative blocks.

Free workspace

Turn your Software & Technology expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

The conversation is an interview between Ashley, the social media manager for Extensis, and Oscar Guerrero, an independent typeface designer from Colombia.

Oscar introduces himself as the founder of Sumo Type Foundry and talks about his ten years of experience in type design. He explains how he initially stumbled upon typography while studying in Buenos Aires and gradually developed a passion for it.

Oscar discusses the importance of history in his work, using it as a source of inspiration and incorporating it into his typefaces. He also mentions his favorite collaborations and projects, including a custom typeface for an Irish pop band.

Oscar shares his perspective on creative blocks and advises taking breaks to gain clarity. He highlights the influence of Bogota on his creativity and mentions his favorite type designers and foundries, both classic and contemporary. Oscar talks about his collaborations with other designers and shares his approach to finding inspiration. He also mentions his love for exercise and emphasizes the importance of patience and hard work for aspiring type designers.

Your experts belong here

Every story in MarketScale Software & Technology starts with a company putting its solutions engineers, product teams, and customer engineers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Buyers ask AI engines who to consider, and published expert answers are what those engines cite.

Book DemoSee how it works15 minutes, straight to a calendar.

About the author

SA
Software And Technology
B2B Weekly

The week in Software & Technology, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Software & Technology: are you visible to AI?

Before they reach out, Software & Technology buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Software & Technology expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your solutions engineers, product teams, and customer engineers into the articles, video, and social content Software & Technology buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Software & Technology Insights

CREBuilder Connects Brokers to the CommercialCafe Listing Network

CREBuilder connected to the CommercialCafe Listing Network, letting brokers sync listing information from CREBuilder to CommercialCafe, CommercialSearch and PropertyShark. The listing feed carries property details, photos, broker contact information and public marketing materials, and changes made in CREBuilder are reflected through the connection to reduce repeat data entry.

  • 01Brokers can create offering memorandums in CREBuilder and sync listing info to CommercialCafe, CommercialSearch and PropertyShark
  • 02Changes made in CREBuilder are reflected in the listing information through the connection, reducing the need to re-enter listing details across separate systems
  • 03CommercialCafe's Listing Network reaches millions of viewers and generates tens of thousands of leads per month

Nov 9, 2026

Stop scaring prospects who already agree on cybersecurity

Stop scaring prospects who already agree on cybersecurity

N-able's Stefanie Hammond applies The JOLT Effect by Matthew Dixon and Ted McKenna to MSP cybersecurity sales. Challenger Inc. summarizes research putting 40% to 60% of lost deals in no decision, and Dixon and McKenna report most no-decision losses stem from fear of failure. Hammond argues MSPs should recommend one program, stop piling on urgency, and phase implementation instead of shrinking protection.

  • 01Dixon and McKenna's research analyzed 2.5 million recorded sales conversations and found 40% to 60% of lost deals end in no decision; in an October 2024 post, they wrote that 56% of no-decision losses stem from fear of failure.
  • 02Hammond's rule for MSPs: once a prospect agrees the security gap is real, stop adding fear and breach statistics and start recommending a single program with the reasons behind it.
  • 03Her version of sell less to sell more keeps the full program and splits deployment into monthly phases, identity and MFA first, then endpoint protection and MDR, then backup and recovery testing.

Nov 9, 2026

Musk's Terafab places rush orders with Japanese chip equipment makers

Musk's Terafab places rush orders with Japanese chip equipment makers

Terafab, the chip project jointly pursued by Tesla and SpaceX, has begun ordering from Japanese semiconductor equipment makers, with some delivery deadlines only months away, Nikkei reported. The orders support Elon Musk's target of mass production in the second half of 2028. Longer term, Terafab has told equipment makers it intends to reach 1 million wafers per month after 2032, about 700,000 of them for memory.

  • 01Terafab officials visited Japan earlier this month and met suppliers as Terafab began placing orders with equipment makers, some due within months, Nikkei reports.
  • 02Musk is targeting a first test chip in Austin in May or June next year and mass production in the second half of 2028.
  • 03Terafab's long-term goal is 1 million wafers per month after 2032, with about 700,000 for memory and at least 300,000 for logic.

Nov 9, 2026

Explore More Software & Technology Insights

Read more expert perspectives from across Software & Technology.

Browse Software & Technology Hub

About the Experts

OG
Oscar Guerrero

Independent typeface designer

Sumo Type Foundry

Oscar Guerrero is an independent typeface designer from Colombia. He is the founder of Sumo Type Foundry and has ten years of experience in type design. Oscar studied in Buenos Aires and draws inspiration from history and his experiences in Bogota.

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Software & Technology and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512