Interview with Oscar Guerrero

The conversation is an interview between Ashley, the social media manager for Extensis, and Oscar Guerrero, an independent typeface designer from Colombia.

Oscar introduces himself as the founder of Sumo Type Foundry and talks about his ten years of experience in type design. He explains how he initially stumbled upon typography while studying in Buenos Aires and gradually developed a passion for it.

Oscar discusses the importance of history in his work, using it as a source of inspiration and incorporating it into his typefaces. He also mentions his favorite collaborations and projects, including a custom typeface for an Irish pop band.

Oscar shares his perspective on creative blocks and advises taking breaks to gain clarity. He highlights the influence of Bogota on his creativity and mentions his favorite type designers and foundries, both classic and contemporary. Oscar talks about his collaborations with other designers and shares his approach to finding inspiration. He also mentions his love for exercise and emphasizes the importance of patience and hard work for aspiring type designers.

Follow us on social media for the latest updates in B2B!

Image

Latest

Engineering
Engineering Education Needs to Be Human-Centered, Purpose-Driven, and Grounded in Real-World Problem Solving
May 11, 2026

Student disengagement, the rapid rise of AI, and shifting workforce expectations are pushing higher education to rethink how it prepares graduates. Engineering programs—long defined by rigor and technical depth—are now under pressure to stay relevant, improve retention, and produce graduates who can actually solve real-world problems, not just theoretical ones. And the numbers back…

Read More
Solo Stove
From Fire Pits to Outdoor Rituals: How Solo Stove Is Building a Lifestyle Brand Through Differentiation and Design
May 8, 2026

The backyard has become more than a place to grill, sit, or pass through on the way back inside. Increasingly, it is being treated as an extension of the home itself: a gathering place, a design statement, and a stage for the small rituals that bring people together. Solo Stove has leaned into that…

Read More
faith
Crafted Journey How To: Aligning Faith, Leadership and Career Purpose Without Losing Sight of What Matters Most
May 5, 2026

Professionals are increasingly questioning whether career success alone can deliver meaning, identity and long-term fulfillment. Coaching has moved beyond productivity hacks into deeper questions of purpose, faith and human flourishing, especially for leaders who want their work to create impact without becoming their entire identity. Research has consistently found a strong business case for…

Read More
AI adoption strategy
The AI Reality Check: Why AI Adoption Strategy, Not Tools, Will Decide the Winners
May 5, 2026

Artificial intelligence has moved from novelty to necessity almost overnight. Since generative AI tools entered the mainstream just a few years ago, organizations across every industry have felt pressure to “do something” with AI—often before they fully understand what that something should be. Research shows that while most companies are experimenting with AI, very…

Read More