Is it Probable or Just Possible?

Powered by RedCircle

On this week’s episode of Diving Into Data, we look at the incredibly useful data practice of probabilistic modeling. We dive into what it is and how we use it, not only in the business world, but the science world, as well.

Probabilistic modeling might be a new term to you, but you actually do it every day! TC dives into what this modeling is, how it works and what the results are. We look at how this modeling gives a range of expected results, not just a single answer, and why that is still incredibly useful, even without a specific solution.

TC also explains his personal favorite application of probabilistic modeling with the Drake Equation. This equation explains the likelihood of another space-faring, technologically-advanced species residing right in our backyard, and gives rise to the ominous Fermi Paradox. Don’t know what we’re talking about? Check out the episode to have your mind blown.

TC wraps up with some real-world and business applications for this modeling and why every company should be doing more of it. With that, we invite you to sit back, relax, grab a drink, practice social distancing, and dive into some data!

Catch up on all episodes of Diving Into Data!

Diving Into Data with TC Riley

Follow us on social media for the latest updates in B2B!

Image

Latest

branding
Bonfire Branding: How Solo Stove Sparked a Customer Movement with Liz Vanzura (Episode One)
January 22, 2026

When pandemic restrictions shut down restaurants, paused travel, and compressed social lives, connection didn’t disappear; it moved closer to home. Backyards quietly emerged as important gathering spaces, offering a simple way to be together without screens, schedules, or spectacle. What began as a workaround evolved into a familiar rhythm of gathering. In that shift,…

Read More
customer movement
Bonfire Branding: How Solo Stove Sparked a Customer Movement with Liz Vanzura (Episode Three)
January 22, 2026

As audiences tune out polished ads and lean into trust, brands are being forced to rethink how they show up for the customer. Research consistently shows that consumers rate peer-created content as more credible than traditional brand messaging, and algorithmic discovery is increasingly rewarding authenticity over polish. With AI reshaping how people search and…

Read More
supply chains
Why the Best Careers Are Designed Like Resilient Supply Chains
January 22, 2026

What do supply chains and community have in common? They both deliver value—when managed with purpose. At their best, they show how intentional systems, meaningful connections, and consistent action turn effort into lasting professional growth. This week on Professional Quotient, listeners hear from Nathan Chaney, founder of Supply Chaney, whose insights bridge the mechanics…

Read More
brand
Bonfire Branding: How Solo Stove Sparked a Customer Movement with Liz Vanzura (Episode Two)
January 22, 2026

As people seek relief from constant digital noise, the backyard has quietly become a modern “third space” in everyday life. Outdoor living, fire pits, and at-home hosting continue to grow as consumers prioritize connection, ease, and experiences that feel meaningful without requiring more complexity. Brands that understand this shift aren’t just selling products—they’re offering…

Read More