Not Your Father’s Data Center: The Ins and Outs of Financing Digital Infrastructure

Digital infrastructure is a common term in the data center industry, but it wasn’t always. So, how did the industry evolve to the notion that technology is infrastructure? It’s been a long journey, buoyed by investment.

To talk about the financial aspect of data centers, host Raymond Hawkins spoke with Irtiaz Ahmad, Head of Global Data Center Banking at Barclays. Ahmed has spent the last 15 years focused on the industry as an advisor, investor and operator. Prior to Barclays, he spent time at CitiGroup and Waller Capital Partners, watching the world of technology accelerate and change.

“We started to see the need for digital infrastructure based on fiber picking up steam about a decade ago,” Ahmad said. “But, really, you can trace the infrastructure that we depend on today to keep us connected back to telecom in the early 1900s.”

The connectivity that everyone enjoys today didn’t just come to be in the modern era, and investment fueled it. To talk about the evolution, Ahmad started with the origins of data centers.

“They started off as hosting services for websites. Then, data centers started to change their approach to be connection hubs. In the funding realm, the beginning phases looked at investments in three buckets: technology, real estate, or communication,” he explained.

The convergence of these three didn’t happen until about 10 years ago, when the cloud became the new environment. This led to more investment and new providers popping up.

However, as Ahmad noted, “the real convergence of the three buckets happened about five years ago and added a fourth—infrastructure.”

Where the world is now is the realization that technology is infrastructure, much like roads, airports and other traditional elements are. What’s next for the data center investment ecosystem?

“The next investment is the edge, which has mainstream traction now. We’re in the discovery process of now, as we were with the cloud before, and thinking, ‘What can we do with it?’,” Ahmad said.

Get more insights from Ahmad on data center investments by listening to the episode.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

marketers
Daily 12 Minute AI Habits for Marketers with Measurable Results
December 19, 2025

In this episode of The Marketing AI SparkCast, Aby Varma—founder of Spark Novus, which partners with marketing leaders to adopt AI responsibly and strategically—hosts Frank Lazaro, author of Finding 12 Minutes. Their conversation reveals how marketers can practically implement AI into daily workflows and unlock measurable productivity—starting with just twelve minutes a day. Topics Covered: The…

Read More
sports
The Business of Sports Tourism: How Dallas Converts Sporting Events Into Long-Term Economic Growth
December 19, 2025

Dallas–Fort Worth is entering its biggest global sports moment in decades. FIFA has confirmed the region will host nine matches at AT&T Stadium (branded as “Dallas Stadium” during the tournament) as part of the expanded 48-team, 104-match 2026 FIFA World Cup. With the group-stage draw now public and local planning accelerating—from stadium upgrades to…

Read More
in-home senior care
Bridging the Gap Between Hospital Discharge and Daily Life: How In-Home Senior Care Improves Outcomes and Reduces Readmissions
December 19, 2025

As hospitals across the U.S. shorten length of stay and push more recovery into the home, families are increasingly left to manage complex care needs without formal training or support. Roughly one in five patients with chronic conditions like COPD or congestive heart failure is readmitted within 30 days—a cycle that costs the healthcare…

Read More
business
Why Passion Beats the Perfect Business Idea by Ben Maitland
December 18, 2025

In a moment when AI tools, creator platforms, and decentralized media are reshaping how companies grow, founders are being forced to rethink what actually drives long-term success. According to Forbes, citing CB Insights research, 42% of startups fail because there simply isn’t a market for their product or service. As markets move faster and business…

Read More