Propelling: The Spanish Drone Market Is Set To Boom

 

2020 was a good year for the drone market in Spain.

With the pandemic requiring social distancing and adhering to regulations and protocols to keep people apart on the job site, being able to deploy unmanned aerial vehicles was something many companies took advantage of.

Even with the pandemic hopefully coming to a close in 2021, the momentum the market picked up this year shows no signs of stopping, said Irene Jimenez, the sales manager for Southern Europe for Microdrones.

“Like all technology, it’s becoming more accessible to users. As we’ve seen, drones are the same,” Jimenez said. “I think we’re starting to see the drone market with LiDar in 2021 is something that’s going to explode. I think it’s going develop even stronger, both Microdrones and the general market are growing, the prices are becoming more attractive and so I think it’s a technology that is democratizing. More end users have access to it, it’s more well-known. It’s growing strong.”

Part of that growth is thanks to drones losing some of their novelty, with users no longer awed by drones but beginning to think of them as things they actually need to perform their jobs well and keep up with the competition.

“Before we saw them as something, like, ‘Wow!’ But now they’re almost starting to be seen as a necessity for customers, really,” she said. “Businesses that aren’t including drones within their technology they utilize day-to-day are seeing the need and importance these tools have because it allows them to access better technology, to collect better information and to be more efficient and do more projects.”

With Microdrones’ Software as a Service model and the ability to use a drone for just one project rather than buying the device outright, that growth in Southern Europe seems only likely to increase.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

AI in content marketing
Generative AI in Content Marketing: Why Creativity & Authenticity Will Make it Work
July 11, 2024

Will 2024 be known as the year AI made waves in content marketing? It sure seems so, with recent AI-driven ads from Toys R Us and Under Armour generating significant buzz online. Not just this: Despite having no official ties to the brand, a mock Volvo ad created entirely by AI has also gone…

Read More
Hiring Made Human: Hiring When You’re a Start-Up
July 11, 2024

The challenges of hiring for a startup have become more pronounced these days than ever. With technological advancements and evolving market demands, startups must be agile and strategic in their hiring practices to ensure success. According to some studies, nearly 90 percent of startups fail, with a significant factor being the inability to attract…

Read More
Focus on the Customer
Fifth Inning – Focus on the Customer
July 11, 2024

In a compelling narrative by Jesse Cole, the Savannah Bananas, a baseball team known for its unconventional approach, has declared advertising dead. Cole emphatically asserts that while advertising may attract customers, it is the fan experience that fosters lasting loyalty. In a bold move, the Savannah Bananas have eliminated all forms of advertising at…

Read More
Dr. Mark Manera talks Trucking Industry
The Trucking Industry Needs a Fitness Overhaul to Jumpstart a Trucking Health Revolution
July 11, 2024

With the trucking industry seeing many changes that prioritize efficiency and productivity, the health of truck drivers has increasingly peaked as a critical concern. With life expectancies for truck drivers averaging 16 years less than the general population, there is an urgent need to address health issues within the industry. Recent initiatives, like the…

Read More