Intelligent Audio Is Redefining Security—Are You Listening?

 

In the world of security technology, vision has long taken precedence—cameras, analytics, and access control have dominated the conversation. But what if we’ve been underestimating our oldest, most human sense of communication: voice? The rise of intelligent audio in security systems marks a turning point in how we protect spaces and people, shifting from passive observation to active interaction. Unlike video alone, audio can provide critical context, immediate deterrence, and real-time communication that enhances both situational awareness and response times.

This isn’t just about adding microphones to cameras. It’s about integrating advanced, real-time audio analytics capabilities like gunshot detection, aggression recognition, and clear voice communication even in chaotic environments. As threats become more dynamic and environments more complex, relying solely on visual inputs falls short. Intelligent audio fills the gap, offering a richer, more responsive layer of security.

The growing focus on voice technology isn’t accidental—it’s the result of years of industry effort and innovation. One of the voices leading this charge is Dan Rothrock, President of the Americas at Zenitel, who has championed audio as a core component of security strategy. In a special episode of AMAG Asks Experts, Dan joins host Kyle Gordon for a dive into how audio is reshaping the security landscape.

Recent Episodes

As marketing teams adapt to tighter privacy regulations, the decline of traditional ad tracking, and the rise of social commerce, the profession is navigating a period of rapid transformation. Generative AI, automation, and data-driven personalization are reshaping how brands communicate and compete. Amid these shifts, marketers and educators alike are reexamining the skills and values…

In an age where experiences mean more than possessions, the rise of “active entertainment” has transformed how people unwind and connect. From axe-throwing to rage rooms, the thrill of safe destruction offers a therapeutic escape from daily stress. Yet behind the chaos of shattered glass and flying axes lies a precise operation — one…

In today’s creator economy, small businesses are being built on platforms as accessible as the smartphones in our pockets. From photographers to filmmakers, entrepreneurs are redefining what it means to “go into business” — often without traditional storefronts or investors, but with creativity, collaboration, and digital tools that make scaling possible. For many, payment…