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Physical access control and identity management for enterprise security.

AMAG Technology, an Allied Universal company, provides physical access control, identity management, and integrated security solutions for enterprise and government environments. Its Symmetry product line is deployed across healthcare, education, corporate, and government facilities worldwide. On MarketScale, AMAG covers access control strategy, security system integration, and physical identity management for security professionals.

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Channel Brief·AMAG · 40 episodes
Updated Apr 8, 2025

Vertical Integration and Customer Obsession Drive Security Innovation

AMAG Technology argues that owning design, manufacturing, and support end-to-end lets security leaders respond faster and deliver measurable results. The content proves this through leadership voices and product case studies.

AMAG Technology's core argument is that vertical integration, combined with a genuine customer-obsessed culture, creates competitive advantage in physical security. The channel proves this by letting engineering leaders like Richard Hemming (QA) and Allan Price (Global Supply Chain) explain how in-house control of hardware, software, and firmware accelerates problem-solving and shortens lead times—especially during industry disruptions like COVID.

Drawn from Customer-Obsessed Innovation: How AMAG Deliver… and 3 more

QA doesn't stop at checklists; the team steps into the customer's shoes.

Richard Hemming, Quality Assurance lead, AMAG Technology

By the numbers

$13.4B

Global facial recognition market projected by 2028

4 million

Cybersecurity professional workforce gap globally

12.6%

Global cybersecurity workforce growth between 2022 and 2023

32%

Organizations using mobile credentials for physical and digital asset access

What the channel argues

InsightAMAG's in-house manufacturing gives it supply chain control competitors relying on third parties cannot match.
InsightFacial recognition technology is moving from high-security niche to mainstream access control due to cost drops and edge device advances.
DataGlobal cybersecurity workforce gap of 4 million professionals is forcing security integrators to modernize or risk obsolescence.
DataNearly one-third of organizations now use mobile credentials to secure physical and digital assets.
InsightCustomer-obsessed culture requires internal alignment on shared values before external delivery can succeed.

What you'll learn

How vertical integration in manufacturing translates into faster lead times and supply chain resilience for security customers.
Why AI-enhanced mobile credentials and biometric authentication are moving from luxury to necessity in modern access control.
What integrators must do to upskill teams and survive the cloud and AI transition in physical security.
How a customer-obsessed culture is built on internal teamwork and trust, not just external messaging.
Why intelligent audio detection expands threat awareness beyond what video monitoring alone can provide.

What to do about it

Audit your supply chain dependencies and assess whether vertical integration or tighter vendor partnerships would reduce lead times during industry disruptions.
Pilot mobile credential and biometric authentication solutions with a subset of users to build internal capability before full rollout.
Invest in upskilling technical teams on AI, cloud infrastructure, and cybersecurity to stay competitive as the industry modernizes.

Who and what shows up

Richard Hemming

Quality Assurance lead, AMAG Technology

Articulated how in-house QA steps into the customer's shoes to ensure real-world performance, embodying AMAG's customer-obsessed approach.

Allan Price

Head of Global Supply Chain, AMAG Technology

Explained how AMAG's in-house manufacturing control delivered consistency and shorter lead times through COVID disruptions.

Kyle Gordon

Executive Vice President of Global Sales, Marketing & Commercial Excellence, AMAG Technology

Hosted multiple episodes exploring integrator challenges around AI, mobile credentials, and talent gaps, setting the industry conversation.

Jason Lawrence

Technical Support Manager, AMAG Technology

Modeled relationship-building through hands-on support and persistence, framing technical support as competitive differentiator.

Jody Ross

Global VP of Strategic Sales & Customer Success, AMAG Technology

Articulated how customer insights drive innovation and how listening and learning loops support genuine customer success.

Questions this channel answers

Q

How does owning your own supply chain help during industry disruptions?

AMAG's vertical integration allowed the company to navigate COVID-era disruptions and maintain shorter lead times and product availability while competitors dependent on external suppliers experienced delays.

Supply Chain Control Gives AMAG a Competitive Edge and K…
Q

What makes facial recognition viable for everyday access control now?

Advances in edge devices, reduced price points, and consumer familiarity with biometric authentication on smartphones have enabled facial recognition to move from high-security niche applications into mainstream access control.

Biometric Face Authentication Moves from High-Security t…
Q

Why is the security integration industry under pressure to transform?

A 4 million-person cybersecurity workforce gap and the rapid shift toward cloud and AI-based solutions are forcing integrators to upskill or risk losing relevance to tech-forward competitors.

Security Integrators at a Crossroads: Adapt to AI, Cloud…
Q

How do you build a customer-obsessed culture across an organization?

Start with internal alignment around shared values and trust, empowering teams to act decisively in service of customers, and embed customer feedback into every business decision from product development to support.

The Future of AMAG: A Customer-Obsessed Organization Dri…
Q

What's driving adoption of mobile credentials in physical security?

Remote work, pop-up events, and campus mobility requirements are pushing organizations toward portable, mobile-first access solutions; nearly one-third of organizations now use mobile credentials to secure physical and digital assets.

Mobile Credential Growth Is Fueling Demand for Handheld …
Topics:Vertical integration and supply chain controlCustomer-obsessed organizational cultureMobile credentials and biometric authenticationAI-powered video and audio analyticsVisitor management and identity access management platforms
Themes:Vertical integration as competitive moatCustomer obsession embedded in operations, not marketingTechnology convergence reshaping integrator roles and skill requirements

Industry context

Systems integrators are consolidating capabilities across physical security, access control, and life safety into bundled solutions, while investing in AI-driven services and recurring revenue models to meet customer demand for outcomes rather than individual devices.

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