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Physical access control and identity management for enterprise security.

AMAG Technology, an Allied Universal company, provides physical access control, identity management, and integrated security solutions for enterprise and government environments. Its Symmetry product line is deployed across healthcare, education, corporate, and government facilities worldwide. On MarketScale, AMAG covers access control strategy, security system integration, and physical identity management for security professionals.

40 episodesVisit website ↗
Channel Brief·AMAG · 40 episodes
Updated Apr 8, 2025

Vertical integration and customer obsession drive security innovation

AMAG Technology argues that owning your full stack—hardware, software, firmware, and supply chain—lets you solve customer problems faster than competitors. The channel proves it through operational leaders and product launches.

AMAG Technology's core thesis is that customer-obsessed innovation requires complete operational ownership. By designing and manufacturing its own hardware, software, and firmware, and controlling its supply chain, AMAG maintains full control over development, testing, and delivery—allowing teams to respond quickly to market needs while staying focused on the customer. Richard Hemming (Quality Assurance) and Allan Price (Global Supply Chain) ground this argument in concrete supply chain resilience and faster issue resolution.

Drawn from Customer-Obsessed Innovation: How AMAG Deliver… and 3 more →

“QA doesn't stop at checklists; the team steps into the customer's shoes to ensure real-world performance and usability.”

Richard Hemming, Quality Assurance Lead, AMAG Technology

By the numbers

$13.4B

global facial recognition market projected by 2028

32%

of organizations now use mobile credentials for access

12.6%

global cybersecurity workforce growth between 2022 and 2023

4 million

person gap in cybersecurity workforce capacity

What the channel argues

InsightAMAG's in-house manufacturing allows faster issue resolution during industry-wide supply chain disruptions.→
InsightSymmetry CompleteView centralizes video operations across desktop, mobile, and web with VAIDIO AI Analytics for real-time weapon detection and license plate recognition.→
DataNearly a third of organizations now use mobile credentials to secure access to physical and digital assets.→
DataGlobal cybersecurity workforce grew 12.6% between 2022 and 2023, yet a gap of 4 million professionals remains.→
InsightFacial recognition is transitioning from high-security luxury to convenience applications via edge device advances and cost reductions.→
InsightSymmetry Guest replaces paper visitor logs with digital check-in, enabling pre-registration, badge printing, and real-time visitor tracking.→

What you'll learn

•How vertical integration in access control hardware, software, and supply chain creates measurable speed advantages over competitors relying on third-party vendors.
•Why customer-obsessed culture must start internally with teamwork and trust before it delivers external results, as shown by AMAG's leadership testimonies.
•Which physical security technologies are reaching mainstream adoption: facial recognition at $13.4B by 2028, mobile credentials at 32% organizational adoption, and intelligent audio as a complementary detection layer.
•What talent and modernization pressures integrators face, including a 4 million person cybersecurity workforce gap and the necessity to adopt cloud and AI or lose competitiveness.
•How AI-powered systems like Symmetry CompleteView and mobile credential platforms address real operational burdens: multi-facility video centralization, automated identity management, and reduced administrative overhead.

What to do about it

→Audit your supply chain dependencies and assess the cost-benefit of in-house manufacturing or tighter supplier partnerships to reduce delivery delays during industry disruptions.
→Evaluate facial recognition and biometric authentication pilots for high-convenience use cases (workplace access, visitor check-in) rather than only high-security applications, given market maturation and cost reduction.
→Invest in technical talent development or upskilling partnerships to close AI, cloud, and cybersecurity competency gaps, or risk obsolescence as cloud and AI adoption accelerates across the security sector.

Who and what shows up

Richard Hemming

Quality Assurance Lead, AMAG Technology

Articulates how end-to-end ownership of hardware, software, and firmware enables QA to step into the customer's shoes for real-world performance validation.

Allan Price

Head of Global Supply Chain, AMAG Technology

Demonstrates how in-house manufacturing and vertical integration translate supply chain control into shorter lead times and product availability during industry disruptions.

Kyle Gordon

Executive Vice President of Global Sales, Marketing & Commercial Excellence, AMAG Technology

Leads AMAG Asks discussions on industry-wide challenges including integrator modernization, AI adoption, mobile credentials, and next-generation talent development.

Jody Ross

Global VP of Strategic Sales & Customer Success, AMAG Technology

Emphasizes how customer insights drive innovation and how the company remains committed to listening, learning, and developing solutions that support customer success.

Jason Lawrence

Technical Support Manager, AMAG Technology

Models how customer-first technical support through hands-on engagement and persistent problem-solving builds strong customer relationships as a competitive differentiator.

Questions this channel answers

Q

How does vertical integration actually help a security company move faster?

By owning hardware, software, firmware, and supply chain, AMAG can resolve issues and adapt to market needs without coordinating with external vendors, reducing time-to-solution and enabling faster response to disruptions.

Customer-Obsessed Innovation: How AMAG Delivers End-to-E… →
Q

Is facial recognition technology ready for mainstream commercial use?

Yes. Advances in edge devices, reduced price points, and consumer comfort driven by smartphone face unlock are enabling everyday access control deployment. The market is projected to reach $13.4 billion by 2028.

Biometric Face Authentication Moves from High-Security t… →
Q

What's driving mobile credential adoption in physical security?

Remote work, pop-up events, and campus mobility are pushing organizations toward portable access solutions. Nearly a third of organizations now use mobile credentials for physical and digital asset access.

Mobile Credential Growth Is Fueling Demand for Handheld … →
Q

What's the biggest challenge security integrators face right now?

A critical talent shortage. The global cybersecurity workforce gap stands at 4 million professionals despite 12.6% growth between 2022 and 2023, forcing integrators to adapt to AI and cloud or lose relevance.

Security Integrators at a Crossroads: Adapt to AI, Cloud… →
Q

How does intelligent audio add value to security systems?

Audio detection identifies threats visual monitoring cannot, such as gunshots, breaking glass, or raised voices. It provides critical context and real-time communication that enhances situational awareness and response times.

Intelligent Audio Is Redefining Security—Are You Listeni… →
Topics:Vertical integration and supply chain controlPhysical identity and access management (PIAM)AI and mobile credentialsFacial recognition and biometric authenticationVideo management and intelligent audio security
Themes:Vertical integration as competitive moatCustomer obsession embedded in operationsTechnology adoption curves and market readiness

Industry context

Vertical integration is increasingly recognized as a competitive advantage, with companies controlling supply chains to reduce dependency, enhance efficiency, and create sustained competitive moats across manufacturing and technology sectors.

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