Cisco Webex CMO on the Future of Collaborative Technology & Remote Work

Daniel Litwin
Apr 20, 2020
Learn more
Aruna Ravichandran COVID-19 Daniel Litwin Podcast remote work video conference virtual work work from home

 

Seemingly overnight, business has transitioned to working from home as the world unites to slow the spread of COVID-19. And just like that, digital tools like video conferencing, online task management, and secure messaging centers are in high demand like never before.

So, who is rising to the challenge of keeping businesses afloat as they quickly transition to productive remote work? It comes as no surprise that Cisco, a longstanding leader in multinational technology services, is helping businesses worldwide make the shift by using its holistic suite of tools, international support network, and strong financing assistance.

Guest Aruna Ravichandran, CMO of Webex and Collaboration at Cisco, joined the Marketscale Technology Podcast to discuss the future of the modern workplace and how Webex can be a one-stop-shop for remote team collaboration.

Remote work will be the new normal for corporate business, Ravichandran predicts. Companies are already seeing the potential benefits of a remote team, like cost savings in office space rent, carbon footprint savings, and a more productive, engaged workforce.

But remote work doesn’t come without a learning curve. This is where Webex sets itself apart. With a suite of tools and the support network to help out, Webex has successfully handled a double in traffic since February 2020.

Cisco Webex isn’t just about product support. With blogs, videos, and virtual customer service, Webex helps businesses transition their people to remote work by offering proven support for handling different work styles, workspaces, and workflows.

With over $200 million in financing, Cisco aims to keep businesses churning productively, whether it’s the corporate workplace, telemedicine, real estate, e-learning, or even virtual law. Find out how Cisco can help your work at webex.com/covid19.html.

Follow us on social media for the latest updates in B2B!
Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

college
The New Playbook for College ROI: Podium Education’s Scalable Model for Real-World Learning
November 12, 2025

The debate around the return on investment (ROI) of a four-year degree has reached a fever pitch. As tuition costs rise and employers question the value of traditional credentials, higher education leaders are rethinking how to make college more career-relevant. Experiential learning—work-based and project-based education embedded within curricula—is emerging as one of the most promising…

Read More
Trades
Heating Up the HVAC Industry: Closing the Gaps in Mentorship, Training, and Trust with Joshua Griffin
November 11, 2025

A rapidly changing HVAC industry is being shaped by refrigerant shortages, a deepening labor gap, and shifting expectations from homeowners. With refrigerant regulations evolving and long-trusted standards like R410A being phased out, contractors and technicians are navigating not only technical complexity, but also a growing need to rebuild trust and transparency with customers. The…

Read More
talent solutions
Redefining Talent Solutions in the AI Era: Soft Skills, Purpose, and Flexibility at the Center of Career Growth
November 11, 2025

As careers become less linear and more purpose-driven, workers are increasingly drawn to environments that value adaptability, culture fit, and soft skills for career growth. These capabilities are proving just as critical as technical expertise, especially as AI, remote work, and flexible paths reshape the labor market. According to McKinsey, 70 percent of workers…

Read More
Health
Running Toward Progress: How Personify Health and Beyond Health Aim to Rewire Member Experience and Cost Control
November 11, 2025

In a year when employer health costs keep climbing and expectations are “at an all-time high” heading into 2026, Personify Health and Beyond Health are betting on a tighter fusion of data, advocacy, and payment integrity to change the trajectory. Personify reports engagement levels north of 50%, with members touching its platform 19…

Read More
Related
SMB
Software & Technology
Big-Brand Marketing, SMB Scale: Start with Strategy, Build on Trust and Measure What Matters
October 22, 2025
Real-World Marketing
Healthcare
Human Skills Power Real-World Marketing in the AI Era
October 22, 2025

As marketing teams adapt to tighter privacy regulations, the decline of traditional ad tracking, and the rise of social commerce, the profession is navigating a period of rapid transformation. Generative AI, automation, and data-driven personalization are reshaping how brands communicate and compete. Amid these shifts, marketers and educators alike are reexamining the skills and values…

Read More
Axecessive Force
Healthcare
Breaking Things, Building Trust: How PayPal Powers Axecessive Force
October 14, 2025

In an age where experiences mean more than possessions, the rise of “active entertainment” has transformed how people unwind and connect. From axe-throwing to rage rooms, the thrill of safe destruction offers a therapeutic escape from daily stress. Yet behind the chaos of shattered glass and flying axes lies a precise operation — one…

Read More