Cisco Webex CMO on the Future of Collaborative Technology & Remote Work

Daniel Litwin
Apr 20, 2020
Learn more
Aruna Ravichandran COVID-19 Daniel Litwin Podcast remote work video conference virtual work work from home

 

Seemingly overnight, business has transitioned to working from home as the world unites to slow the spread of COVID-19. And just like that, digital tools like video conferencing, online task management, and secure messaging centers are in high demand like never before.

So, who is rising to the challenge of keeping businesses afloat as they quickly transition to productive remote work? It comes as no surprise that Cisco, a longstanding leader in multinational technology services, is helping businesses worldwide make the shift by using its holistic suite of tools, international support network, and strong financing assistance.

Guest Aruna Ravichandran, CMO of Webex and Collaboration at Cisco, joined the Marketscale Technology Podcast to discuss the future of the modern workplace and how Webex can be a one-stop-shop for remote team collaboration.

Remote work will be the new normal for corporate business, Ravichandran predicts. Companies are already seeing the potential benefits of a remote team, like cost savings in office space rent, carbon footprint savings, and a more productive, engaged workforce.

But remote work doesn’t come without a learning curve. This is where Webex sets itself apart. With a suite of tools and the support network to help out, Webex has successfully handled a double in traffic since February 2020.

Cisco Webex isn’t just about product support. With blogs, videos, and virtual customer service, Webex helps businesses transition their people to remote work by offering proven support for handling different work styles, workspaces, and workflows.

With over $200 million in financing, Cisco aims to keep businesses churning productively, whether it’s the corporate workplace, telemedicine, real estate, e-learning, or even virtual law. Find out how Cisco can help your work at webex.com/covid19.html.

Follow us on social media for the latest updates in B2B!
Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

private equity
Alts Innovators: UT Austin’s Dr. Ken Wiles on Private Equity
December 15, 2025

Private equity is entering a period of adjustment after decades of expansion fueled by falling interest rates and abundant capital. That long-running tailwind reversed beginning in 2022, when interest rates rose sharply, disrupting deal activity, slowing exits, and bringing renewed attention to a long-standing vulnerability in private markets: liquidity. Industry reports have highlighted softer fundraising,…

Read More
SPD
Getting SPD Teams to the Table: Why Sterile Processing Deserves a Central Role in Surgical Planning and Operations
December 15, 2025

Sterile Processing Departments (SPDs) remain the backbone of safe surgical care, yet across the country, they’re still routinely left out of early decision-making around products, construction, staffing, and case planning. As hospitals juggle tighter margins, higher patient acuity, and growing procedural demands, the consequences of excluding SPD voices become unmistakably real—showing up in daily…

Read More
WireXpert
WireXpert MP Wire Mapping Overview
December 13, 2025

In modern network installations, speed alone isn’t enough—precision is what keeps systems reliable and downtime low. Tools like the WireXpert MP cable certifier reflect how far copper cable diagnostics have evolved, moving beyond simple pass-or-fail testing into actionable insight. By running a full 500 MHz sweep on a Category 6A link, technicians can…

Read More
Why Connectivity Has Become the Cornerstone of Modern Industrial Automation
December 11, 2025

Industrial automation is in the middle of a profound shift, as manufacturers push beyond basic control toward fully connected, data-driven operations that bridge the plant floor and the enterprise. What began years ago as early experiments in digital transformation—simply getting PLC data into IT systems—has now accelerated into a critical business imperative fueled by…

Read More
Related
European fiber infrastructure trends
Software & Technology
Europe’s Fiber Future: Trends, Standards, and Market Shifts
December 11, 2025
SMB
Healthcare
Big-Brand Marketing, SMB Scale: Start with Strategy, Build on Trust and Measure What Matters
October 22, 2025

Small and medium businesses (SMBs) are facing a defining paradox in today’s digital marketplace. Access to powerful marketing technologies — from automation and CRM platforms to AI-driven analytics — has never been greater, yet cutting through the noise has never been harder. According to Salesforce’s Digital Marketing Guide for SMBs, even as these tools…

Read More
Real-World Marketing
Healthcare
Human Skills Power Real-World Marketing in the AI Era
October 22, 2025

As marketing teams adapt to tighter privacy regulations, the decline of traditional ad tracking, and the rise of social commerce, the profession is navigating a period of rapid transformation. Generative AI, automation, and data-driven personalization are reshaping how brands communicate and compete. Amid these shifts, marketers and educators alike are reexamining the skills and values…

Read More