Should Consumers Trust Online Reviews?

Bringing together leaders, lawmakers and lawbreakers. Host Luke Fox explores how innovations in business and technology are redefining our trust in security measures.

Product reviews are essential in eCommerce, but how many of them are actually real? Fake reviews are a massive problem in the industry, but one website seeks to deliver transparency and accuracy on Amazon. The Trust Revolution host Luke Fox spoke with Tommy Noonan, founder of ReviewMeta. The website analyzes Amazon reviews and estimates which reviews to trust.

Noonan’s journey to ReviewMeta started in college when his roommate had bad side effects for a fitness supplement. Noonan scoured the web looking for reviews and didn’t find any.
“People need a trusted source of supplement reviews from consumers, rather than relying on what’s on the label. So I created a site for supplement reviews to bring this transparency, and it took off.”

It became a trusted source for millions but also noticed shady reviews. “Brands wanted to pretend to be consumers to write fake reviews. I began to research these suspicious reviews and removing them,” Noonan said.

Noonan soon learned that Amazon reviews were ripe with falsehoods. He then went through 580 reviews on one product as an analysis. Then he began writing a program to automate this, scraping the content from the reviews and analyzing them based on 15 different tests. That became ReviewMeta.

 

“We look for suspicious traits like unverified purchases and others and flag those. The program throws out anything that fails the tests. Then we recalculate the average rating and show that on our site.”

 

In the beginning, Noonan assumed that Amazon would fix the fake review situation. “I moved forward anyway, thinking the site would be obsolete. Instead, five years later, Amazon is getting worse, not better,” he added.

Amazon’s singular focus on revenue means tracing fake reviews isn’t a priority. They are to ReviewMeta, as they want to deliver accurate, honest information to consumers.

 

Catch Up On Previous Episodes of The Trust Revolution!

 

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

 

Follow us on social media for the latest updates in B2B!

Image

Latest

shure
New Arrival: Shure Wireless Push-to-Talk Systems at Rentex!
June 19, 2024

Rentex has just received more Shure Microflex MXCW Wireless Push-to-Talk Digital Conference Systems. Each system has been labeled, quality checked, and scanned into our inventory, ready for your next event. These systems offer automatic interference detection, robust encryption, and support for up to 125 participants, ensuring reliable and secure communication. Explore all our conference solutions…

Read More
roe led
Showcasing Our Top-Quality ROE LED Panels at Rentex!
June 19, 2024

Rentex highlights a major ROE LED order heading out the door, featuring the BP 2 2.84mm Indoor LED tile with Brompton processing for superior image quality. This video showcases the cases and a quick glimpse of the scanning process, demonstrating Rentex’s commitment to top-tier AV equipment. Discover all LED options available at Rentex by visiting…

Read More
fall
Rentex Team in Action: Loading a Big Fall Order!
June 19, 2024

The Rentex team efficiently loads a major order in preparation for the busy fall season. This video showcases the team’s dedication and coordination as they handle high-quality AV equipment. With an extensive inventory and a focus on exceptional service, Rentex is ready to meet all client needs this fall. Watch the team in action and…

Read More
fall
Rentex Kicks Off Fall with a Major Order!
June 19, 2024

Rentex celebrates its first large order for the fall season, showcasing the extensive capabilities and inventory ready to meet client demands. This milestone underscores Rentex’s commitment to providing top-quality AV equipment and exceptional service. With a growing inventory and a dedicated team, Rentex is prepared for a busy and successful fall season. Trust Rentex for…

Read More