Skip to content
MarketScale
‹ Back to IndustriesSoftware & Technology

Should We Be Rethinking Multifactor Authentication?

KEY POINTS: KEY POINTS: Attacks exploiting multifactor authentication are on the rise. Using MFA fatigue, attackers successfully breached Uber and Okta. Security measures like authentication with biometrics and passwordless logins mitigate risk. Power in Passwordless: Rethinking Multifactor Authentication After Increase in Attacks It’s easy to imagine – your work email prompts a sign-in approval on…

This story was produced through MarketScale. See how Software & Technology teams put it to work with Executive Thought Leadership.

By Aaron Painter ·
Share

Key takeaways

01

KEY POINTS: KEY POINTS: Attacks exploiting multifactor authentication are on the rise.

02

Using MFA fatigue, attackers successfully breached Uber and Okta.

03

Security measures like authentication with biometrics and passwordless logins mitigate risk.

KEY POINTS:

  • Attacks exploiting multifactor authentication are on the rise.
  • Using MFA fatigue, attackers successfully breached Uber and Okta.
  • Security measures like authentication with biometrics and passwordless logins mitigate risk.

Power in Passwordless: Rethinking Multifactor Authentication After Increase in Attacks

It’s easy to imagine – your work email prompts a sign-in approval on your phone before you have access. It seems secure, right? One day, you get a prompt while off work and are not logged in to your email. You deny it. It comes up again and again. Each time, you’re careful to deny the request. Let’s say the notifications continue – relentlessly. In this attack, it’s common for users to become careless and accidentally give attackers an opening. The technique is called MFA fatigue or prompt bombing (Tech Target), and there’s been an influx of these attacks.

“Professionals are abuzz on one topic – the failure of multifactor authentication or MFA, as it is commonly known,” said Aaron Painter, CEO, Nametag. MFA has been a part of directives and advice in improving security for digital account access for the last few years. “Recent security breaches at a host of companies, most recently at Uber, have pointed to the rise of what’s known as MFA fatigue,” said Painter.

There are a handful of security measures available to mitigate these attacks. Consider a safety net that locks accounts with multiple attempts within a short time. This measure prevents users from experiencing fatigue. Alternatively, professionals suggest one-time passwords. This step is a higher assurance of factors. “It turns out that adding more factors of authentication to passwords isn’t the right answer. Perhaps the solution is that we need better factors,” said Painter.

Microsoft recommends passwordless solutions, which effectively defend against this and more advanced adversary-in-the-middle attacks (Bleeping Computer). Another source, TechTarget, also suggests adopting a passwordless solution. “Passwordless authentication removes passwords from the process, which can drastically reduce risk.” Other passwordless solutions use biometrics for authentication. Apple and Google’s Face ID exemplifies biometric confirmation. “Plus, passwordless authentication reduces friction and improves UX. It also increases the efficiency of IT and security operations, reducing the amount of time and effort spent handling password resets and account lockouts” (TechTarget).

“The recent Lapsis attack and other critical vulnerabilities like those of Print Nightmare have brought warnings even from the likes of the FBI regarding state-sponsored threat actors using exploits like multifactor authentication,” said Painter. Organizations of all sizes are vulnerable to these attacks, including Okta and Uber (CSO). Like most security measures, cyber attackers eventually find a way around them. Pivoting measures to the latest technology and tactics keeps your company safe and secure.

About the author

Aaron Painter

Aaron Painter is the CEO of Nametag Inc., the world's first identity verification platform designed to safeguard accounts against impersonators and AI-generated deep fakes. Nametag has become the trusted choice for leading companies seeking to prevent fraud, reduce support costs, and eliminate the frustrations associated with account lockouts and high-value transaction authorizations. Driven by his personal experiences with online fraud and identity theft, Aaron assembled a team of security experts to create the next generation of account protection. Nametag's mission is to bring authenticity to the internet and enable users to build trusted relationships. Nametag believes that security should be centered around the user, and that user identity, like privacy, is a valuable asset that deserves protection. Aaron is a global leader, having lived and worked in six countries across four continents. He has authored a best-selling book titled LOYAL, in which he details his key to leadership: fostering a culture of listening. Aaron has codified and implemented this framework of listening in his businesses, which has led to success across the world.

Software & Technology: are you visible to AI?

Before they reach out, Software & Technology buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Software & Technology expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's Software & Technology expertise into the articles, video, and social content B2B marketing buyers in your industry are searching for. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Software & Technology Insights

Enterprise AI is delivering business insights but not the cost savings CIOs expected

Enterprise AI is delivering business insights but not the cost savings CIOs expected

Enterprises using AI are experiencing improved customer insights and operational intelligence. However, anticipated cost and time savings have not been realized. This highlights a governance gap that organizations must address.

  • 01Enterprises gain customer insights and operational intelligence with AI.
  • 02Predicted cost and time savings from AI are not being achieved.
  • 03There is a governance gap in implementing effective AI solutions.

Jul 25, 2026

Anthropic and Blackstone's $1.5B joint venture Ode bets enterprise AI value lives in implementation, not models

Anthropic and Blackstone's $1.5B joint venture Ode bets enterprise AI value lives in implementation, not models

Anthropic and Blackstone have launched a $1.5 billion joint venture named Ode, focusing on embedding top engineers within enterprises to enhance AI implementation. This approach highlights the belief that the true value of enterprise AI lies in its implementation rather than just the models themselves.

  • 01The $1.5 billion investment aims to facilitate superior AI implementation within enterprises.
  • 02Successful enterprise AI requires more than just models; it relies on effective implementation.
  • 03Ode will embed elite engineers directly into enterprises to maximize AI value.

Jul 25, 2026

Enterprises with a formal AI strategy are 3x more likely to report measurable impact, Info-Tech study finds

Enterprises with a formal AI strategy are 3x more likely to report measurable impact, Info-Tech study finds

A study by Info-Tech Research Group reveals that enterprises with a formal AI strategy are three times more likely to report measurable impacts from their AI activities. It highlights the importance of strategy, data readiness, and ownership in harnessing AI for substantial value. The research underscores that merely engaging in AI activities does not ensure organizational value.

  • 01Enterprises with a formal AI strategy are three times more likely to report measurable impact from AI.
  • 02Effective AI initiatives require strategy, data readiness, and ownership for success.
  • 03Merely engaging in AI activities does not guarantee organizational value.

Jul 25, 2026

Explore More Software & Technology Insights

Read more expert perspectives from across Software & Technology.

Browse Software & Technology Hub

About the Expert

Aaron Painter is the CEO of Nametag Inc., the world's first identity verification platform designed to safeguard accounts against impersonators and AI-generated deep fakes. Nametag has become the trusted choice for leading companies seeking to prevent fraud, reduce support costs, and eliminate the frustrations associated with account lockouts and high-value transaction authorizations. Driven by his personal experiences with online fraud and identity theft, Aaron assembled a team of security experts to create the next generation of account protection. Nametag's mission is to bring authenticity to the internet and enable users to build trusted relationships. Nametag believes that security should be centered around the user, and that user identity, like privacy, is a valuable asset that deserves protection. Aaron is a global leader, having lived and worked in six countries across four continents. He has authored a best-selling book titled LOYAL, in which he details his key to leadership: fostering a culture of listening. Aaron has codified and implemented this framework of listening in his businesses, which has led to success across the world.

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Software & Technology and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512