Sustainability is More than Green Power

As governments and corporations look for ways to reduce their carbon footprint, Eric Dunford, Director of Sustainability for CarbonCure, knows of a solution to help these entities meet their needs when it comes to construction projects.

Dunford joined host Raymond Hawkins to talk about CarbonCure’s process for introducing recycled CO2 Into fresh concrete to reduce its carbon footprint without compromising performance.

One of the challenges to achieving sustainability in concrete is the cementing agent, which provides approximately 90% of the carbon emissions from the material.

“The process necessary to create cement causes a chemical reaction that generates CO2,” Dunford said. “What CarbonCure is doing is taking a portion of CO2 from a post-industrial source, reintroducing it to concrete as it is mixed at the plant, and, as a result of that reintroduction, it will then chemically reform back as calcium carbonate or limestone.”

This process reclaims CO2 that would typically go into the atmosphere and traps it into the concrete, where it will stay in an embedded form for the entire lifespan of that structure.

Dunford notes the CarbonCure process doesn’t 100% eliminate CO2 from the production process of cement. Still, it does take away a portion of generated CO2 destined to be a pollutant. It uses it in a way that benefits the creation of concrete while lowering overall carbon footprint.

An added benefit to concrete made with the CarbonCure process is the injected carbon strengthens the concrete.

“By using this approach, you can use less raw materials and make the same end product in concrete,” Dunford said.

Be sure to subscribe to our industry publication for the latest news, videos, and podcasts in the Software and Technology Industry.

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

Consulting
Consulting Reframed: Perspective, Leadership, and Impact Beyond the Client
February 19, 2026

As organizations navigate accelerating digital transformation, tighter margins, and increasing organizational complexity, the role of consultants is being re-examined. Today’s most effective consulting leaders are no longer valued simply for delivering projects, but for bringing outside perspective, cross-industry insight, and the ability to lead through ambiguity. Most large organizations today are not short on…

Read More
comedy
Laughter as a Service: How Comedy Can Power Trust, Teamwork, and Career Growth
February 19, 2026

Comedy might be the most underused business skill in your toolkit… In a world of back-to-back Zoom calls, Slack threads, and AI-generated everything, real human connection can start to feel like an afterthought. We’re moving faster than ever, but sometimes we’re listening less, reacting more, and missing the small moments that actually build trust. The…

Read More
founder-led brand
The Art of Evolution: Leading a Founder-Led Brand Into Its Next Chapter with Mary Beth Sheridan
February 19, 2026

For many retail brands, growth today isn’t just about innovation — it’s about keeping pace with customers whose expectations are evolving in real time, led by younger generations who expect brands to reflect their values and show up with cultural relevance. In fact, recent research from MG2 found that the overwhelming majority of Gen Z…

Read More
computer vision
Censis’ Final Check Uses Computer Vision to Eliminate Tray Errors Before They Reach the OR
February 19, 2026

Artificial intelligence used to live in strategy decks and conference keynotes—but now it’s showing up in a very different place: right on the assembly tables where SPD technicians build trays for the next case. And it’s arriving at a time when the pressure on sterile processing has never been higher. As surgical volumes climb and…

Read More