The Multi-Platform Experience: Your Questions Answered

 

Engaging with consumers, no matter the industry, isn’t as simple as it used to be.

Particularly after the COVID-19 pandemic, consumers want engaged, personalized and always-on experiences – and that means going multi-platform.

But what are multi-platform experiences? How can you create them, and what steps go into creating apps that cater to modern touchpoints and provide a powerful, yet consistent user experience?

To find out, Shockoe hosted a star-studded roundtable of industry experts. The panel featured Alex Otañez, CEO of Shockoe, Nathan Stratton, Founder and CTO of Vocinity, Dane L. Oldridge, Technical Sales Specialist, Display and Transactional Solutions for Intel’s Internet of Things Group, Luke Wilwerding, Senior Director of North America Sales for Elo Touch Solutions, and Teressa Chizeck, Head of User Experience for Streem.

The esteemed grouping of industry leaders and host Tyler Kern dove into a number of topics surround multi-platform experiences, beginning with a common definition that helps you get a better idea of exactly what it means when this term is flying around.

“Multi-platform experiences [represent] the ability to engage an end-user, be it a customer or employee, where they are and when they are at the time that is contextual for them,” Otañez said. “If your air conditioning runs out, you don’t want to be on a phone call while trying to tinker with the unit itself. You want to be able to pull out your phone and interact with a service agent remotely, right?

“For us, this multi-platform experience development means the ability to interact with technology across multiple touchpoints and various modalities.”

It’s not just about ubiquity, however. There’s a very real human element to consider, as well.

“We talk about omni-channel obviously as the content being everywhere that you are,” Chizeck said. “I think this is really about the human side of being responsive to your environment and your needs. So, my hope would be, if we can do the UX right, [it will] feel natural. The whole point of this new era of interaction is that we really tune it to what is natural and right for humans.”

To hear more front-line insights from the expert panel, watch the entire roundtable on demand now!

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Latest

2024
Mark Tina Envisions Differences to the Verizon Partner Network in 2024
December 1, 2023

In the dynamic telecommunications landscape, Verizon’s Partner Network continues to evolve, adapting to new trends and opportunities. For another segment featuring Mark Tina, VP of Indirect Channel Distribution and Channel Chief at Verizon Business Group, he explores exactly what types of significant changes and advancements the Verizon Partner Network will see in 2024. In this […]

Read More
verizon business group
Mark Tina Explores the Importance of Partners in Verizon Business Group Success
December 1, 2023

A special episode of The Verizon Partner Network focuses on an examination of an industry marked by fierce competition and rapid innovation. But most importantly, how the role of partnerships in a company’s success is increasingly vital. Mark Tina, the VP of Indirect Channel Distribution and Channel Chief at Verizon, details why partners are essential […]

Read More
aspects
Mark Tina Highlights Three Pillars of Success in Verizon’s Partner Network
December 1, 2023

For a continuation episode of The Verizon Partner Network’s special segment with team leaders, Mark Tina, VP of Indirect Channel Distribution and Channel Chief at Verizon Business Group, joined again to outline the three top aspects that define the Verizon Partner Network and its approach to collaborative success. The video centers on Tina’s explanation of […]

Read More