The Multi-Platform Experience: Your Questions Answered


Engaging with consumers, no matter the industry, isn’t as simple as it used to be.

Particularly after the COVID-19 pandemic, consumers want engaged, personalized and always-on experiences – and that means going multi-platform.

But what are multi-platform experiences? How can you create them, and what steps go into creating apps that cater to modern touchpoints and provide a powerful, yet consistent user experience?

To find out, Shockoe hosted a star-studded roundtable of industry experts. The panel featured Alex Otañez, CEO of Shockoe, Nathan Stratton, Founder and CTO of Vocinity, Dane L. Oldridge, Technical Sales Specialist, Display and Transactional Solutions for Intel’s Internet of Things Group, Luke Wilwerding, Senior Director of North America Sales for Elo Touch Solutions, and Teressa Chizeck, Head of User Experience for Streem.

The esteemed grouping of industry leaders and host Tyler Kern dove into a number of topics surround multi-platform experiences, beginning with a common definition that helps you get a better idea of exactly what it means when this term is flying around.

“Multi-platform experiences [represent] the ability to engage an end-user, be it a customer or employee, where they are and when they are at the time that is contextual for them,” Otañez said. “If your air conditioning runs out, you don’t want to be on a phone call while trying to tinker with the unit itself. You want to be able to pull out your phone and interact with a service agent remotely, right?

“For us, this multi-platform experience development means the ability to interact with technology across multiple touchpoints and various modalities.”

It’s not just about ubiquity, however. There’s a very real human element to consider, as well.

“We talk about omni-channel obviously as the content being everywhere that you are,” Chizeck said. “I think this is really about the human side of being responsive to your environment and your needs. So, my hope would be, if we can do the UX right, [it will] feel natural. The whole point of this new era of interaction is that we really tune it to what is natural and right for humans.”

To hear more front-line insights from the expert panel, watch the entire roundtable on demand now!

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