The Myth of Data Center Inefficiency

With their constantly whirring server fans and enormous cooling systems in cavernous buildings, data centers seem to be sucking up a lot of energy and contributing more than their fair share to climate change. But are they?

Dr. Eric Masanet and several colleagues decided to put it to the test. What they found is that, while demand for compute instances has gone up sixfold, the energy trend is close to flat.

With servers becoming more efficient and virtualization coming more into vogue, the data center has seen its energy per compute instance plummet.

“That has gone down by about 20 percent every year, and that pace of efficiency improvement is far greater than we can see in any other sector of the energy system,” Masanet said. “We wanted to point out that, even though the data center industry sometimes gets beaten up about its energy use or its contributions to climate change, that is really a remarkable energy improvement and better than nearly any other sector for which we have data.”

While the news is mostly positive for data centers, Masanet and his team also want to push for more data to be made available on data center energy consumption and sound a warning about major challenges on the horizon.

“We think there are three trends that really need to be better understood,” he said. “One is artificial intelligence, which should require a lot of computational intensity. The second is 5G, which could spur lots of new demand for data center services, and the third is edge computing, moving potentially some workloads and compute instances much closer to the end user in smaller data centers. We really don’t know yet how that’s going to play out from an energy perspective.”

The path certainly is not linear, but with progressive solutions, data centers can continue to be mindful about their energy use.

Follow us on social media for the latest updates in B2B!
Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

influencer partnerships
Moving Beyond Social Media Buzz: How Authentic Content & Long-Term Influencer Partnerships Can Drive Hotel ROI
July 30, 2025

Influencer marketing is rapidly changing, and many hotels are still figuring out how to tap into its full potential. As travelers demand more authentic and relatable content, the pressure is on for hotels to adapt their marketing strategies. But with skepticism around the true ROI of influencer partnerships, it’s more important than ever for brands…

Read More
workforce
Building a Future-Ready Workforce: With Traditional Training Models Failing, It’s Time for Employers and Educators to Build Solutions Together
July 30, 2025

In an era where the average job tenure in the U.S. hovers under four years and industries are evolving faster than academic curricula can keep up, the need for a new approach to workforce development has never been more urgent. Companies like Amazon and McDonald’s are responding by investing in “education as a benefit”…

Read More
belief
Learning Out Loud with Belief, Courage, and the Power of Yes
July 30, 2025

In a world where workplace disengagement is on the rise, with global employee engagement falling to just 21% in 2024, leaders and teams are increasingly seeking meaning, connection, and growth in their work. Amid this shift, professionals are asking deeper questions about purpose and fulfillment, both individually and collectively. That’s exactly where Paul Plamondon’s…

Read More
professional advancement
The Measured Mindset: How Mentorship, Curiosity, and Listening Drive Professional Advancement and Growth
July 29, 2025

Not every path into analytics starts with code and spreadsheets. For some, it begins with curiosity, adaptability, mentorship, and a willingness to learn something entirely new. That’s the case for Mayank Malviya, whose journey from a humanities education in India to a career in U.S.-based market research reveals how initiative and mentorship can accelerate…

Read More