Articles by tag: Conservation

IKEA Buys 11,000 Acres of Georgia Forest

IKEA is making investments into its climate positivity commitments, and the strategy is an interesting one. FastCompany reports that Ikea’s parent company, Ingka Group, purchased 11,000 acres of forest in the state of Georgia from the non-profit group Conservation Fund. The goal, rather than use the land for timber for its wooden home furnishings, […]

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Not Your Father's Data Center
Why Water Use Can Be As Important As Energy Consumption

When choosing a location, data centers often look for a location close to their end customers and one where there’s cheap electricity. Water was an afterthought, said Pedro Sancha, Senior Vice President and General Manager of Nalco Water, but that’s beginning to change. With water needed to cool the data center, companies were bringing in […]

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Not Your Father's Data Center
The Myth of Data Center Inefficiency

With their constantly whirring server fans and enormous cooling systems in cavernous buildings, data centers seem to be sucking up a lot of energy and contributing more than their fair share to climate change. But are they? Dr. Eric Masanet and several colleagues decided to put it to the test. What they found is that, […]

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Articles
What Will Preserving the Past Look Like in the Future?

Archiving historic items has always played an important role in the education of future generations. Keeping documents and images safe and intact is of utmost importance for museums, places of higher education and historical landmarks alike. With techniques and technologies continuing to change, it is also important that the exchange of ideas and practices is […]

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Brand experience with APL
Stepping into the Future at Shoptalk 2024: Creating a Flagship Brand Experience with APL
March 28, 2024

The customers of today are no longer satisfied with mere products; they crave brands that provide immersive, distinctive, and tailored brand experiences. Athletic Propulsion Labs (APL) epitomizes this shift, setting a new standard in the luxury performance market with its innovative athletic footwear. APL’s newly opened flagship boutique in Soho, with its artisan plaster walls […]

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Balancing professional growth and personal well-being
Routines, Rituals and a Mission-Driven Approach: MarketScale’s CRO Tim Maitland on Balancing Professional Growth and Personal Well-Being
March 28, 2024

In a world that often demands the relentless pursuit of success, finding the sweet spot between professional growth and personal well-being can seem like an elusive goal. As we navigate the complexities of modern work-life dynamics, the conversation around maintaining this balance has become more pertinent than ever. In this episode of Growthwell, we […]

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marketing careers
The Impact of AI on Marketing Careers
March 28, 2024

In this episode of The Marketing AI SparkCast, host Aby Varma, a B2B Marketing Leader and the Founder of Spark Novus, sits down with Matt Gill, the Founder and Managing Partner of MICA Consulting Group. Spark Novus is a consultancy specializing in strategic AI adoption in marketing. MICA is a leading boutique national marketing […]

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healthcare cybersecurity
Continued Threats Require a Major Shift in Healthcare Cybersecurity Risk Perception
March 28, 2024

Recent cyberattacks on healthcare institutions have thrust cybersecurity from a back-office concern to the forefront of the healthcare industry’s agenda. A significant breach at Change Healthcare disrupted essential services, underlining the vulnerability of healthcare networks to such threats and the dire consequences for patient care. Government and industry responses have stressed the importance of […]

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