There’s a Bad Rep for AI in the Voice Acting Industry. But Voice Talents Can Embrace AI — And Protect Their Rights.

 

Artificial intelligence is getting a bad rep in the voice acting industry, and the rep isn’t unsubstantiated. Considering the ways AI is transforming the media production field, voice actors are among the various creative professionals voicing concerns about the deployment, use-cases, and protections from AI disruption. At a recent Comic Con event, voice actors protested against the unchecked adoption of AI in the entertainment sector. Voice actors’ concerns were further exacerbated by a contract clause by Hi-Rez Studios, which allowed the simulation of their voices if they died or were incapacitated. Despite these concerns, experts believe AI has the power to redefine the art of storytelling. So, how does AI in the voice acting industry have the potential to change it for the better?

The voiceover industry is on the brink of a transformative shift. And as the industry evolves, embracing AI becomes crucial for voice artists seeking a broader reach. Not only does AI streamline production, but it also provides access to a range of vocal styles and languages. Coupled with innovations like text-to-speech, these capabilities can broaden the horizon for voice artists. However, experts highlight the importance of voice artists protecting their rights while shooting generative AI projects.

Heralded as the leading conference for natural language and generative AI, the VOICE & AI event brought together the global generative AI community in Washington, DC. Lotas Production Director Jim Kennelly, whose company aims to connect clients with global voices, has over three decades of experience in the voiceover industry. Kennelly, who attended VOICE & AI and took some time to speak with MarketScale, emphasized how voice talents can unlock unprecedented opportunities posed by AI in the voice acting industry.

 

Kennelly’s Thoughts

“There’s a new voiceover economy that’s being built right now. It’s going to include the voiceover world that we all understand and have been involved in for the last 10, 20, 30 years, but there’s also a brand new voice economy that’s going to augment your experience as a voice talent and give you opportunities to use your storytelling gifts in a brand new way, in ways that you haven’t even imagined yet.

As a voice talent, if you’d like to be prepared for the new voice economy that’s coming, you really need to start to educate yourself about conversational AI, generative AI. When you start to understand it better, you’re going to be able to then come in front of people like my company, Lotus Productions, that’s designing contracts that are specifically designed to protect your rights as a voice talent, so you know exactly what you’re getting involved in when we bring a generative AI project to you to audition for, maybe be cast on, and then start to make some money through it.”

Article written by MarketScale.

Follow us on social media for the latest updates in B2B!

Image

Latest

How Branded Moving Trucks Help Storage Facilities Attract More Customers
August 1, 2025

You know that feeling when you see the same truck three times in a week? First at the grocery store, then outside your friend’s place, then stuck in traffic next to you. By the third sighting, that company name is burned into your brain. Smart storage facility owners figured this out years ago. They’re…

Read More
Winter is Coming: 9 Battle-Tested Strategies to Shield Your Commercial Property from Skyrocketing Insurance Costs
August 1, 2025

The numbers are brutal. Insurance deductibles that used to be a manageable $2,000 flat fee have morphed into percentage-based nightmares tied to property values. What was once a minor business expense can now hit six figures with a single burst pipe or ice dam incident. Meanwhile, insurance premiums have surged 20.4% on average, leaving property…

Read More
From Zero to 460% Engagement: 6 UGC Campaigns That Broke All the Rules
August 1, 2025

Picture this: You spend months crafting the perfect marketing campaign. Professional photographers, expensive equipment, polished copy. You launch it and… crickets. Meanwhile, your competitor posts a simple challenge asking customers to share their stories, and suddenly they’re swimming in engagement, leads, and brand loyalty. Sound familiar? You’re not alone. The biggest mistake brands make with…

Read More
Purpose Factory Event 2025
Lights, Camera, Action
August 1, 2025

The Purpose Factory Event 2025 emerges at a moment when organizations are being challenged to redefine what success really means. Beyond profits and projections, the gathering champions a model of growth that intertwines cultural impact with strategic vision. It’s a forum where companies explore how values can be engineered into operations, not just marketed in…

Read More