Skip to content
MarketScale
‹ Back to IndustriesSoftware & Technology

Thirdera aims to further revolutionize productivity with ServiceNow’s Knowledge 2023

As businesses become more reliant on technology and technology progresses at lightning speeds, knowledge events have become increasingly popular. In fact, the global market for Knowledge Management in 2022 was estimated at $569.6 billion and is projected to reach $2.4 trillion by 2030. ServiceNow, a leading digital workflow company, has announced its highly anticipated…

This story was produced through MarketScale. See how Software & Technology teams put it to work with Executive Thought Leadership.

By Software And Technology · EducationPrabjoth SaimbhiProductivityServicenow
Share

Key takeaways

01

As businesses become more reliant on technology and technology progresses at lightning speeds, knowledge events have become increasingly popular.

02

In fact, the global market for Knowledge Management in 2022 was estimated at $569.6 billion and is projected to reach $2.4 trillion by 2030.

03

ServiceNow, a leading digital workflow company, has announced its highly anticipated…

As businesses become more reliant on technology and technology progresses at lightning speeds, knowledge events have become increasingly popular. In fact, the global market for Knowledge Management in 2022 was estimated at $569.6 billion and is projected to reach $2.4 trillion by 2030.

ServiceNow, a leading digital workflow company, has announced its highly anticipated Knowledge 2023 event, which is set to take place from May 15th to May 19th, 2023, in Las Vegas. ServiceNow promises that attendees will learn about the latest technologies and innovations, including the company’s cutting-edge digital workflow solutions.

For Prabjoth Saimbhi, Director of Strategy & Innovation for Thirdera, attending knowledge events is all about supporting customers in their digital transformation journey, and he’s especially excited for Knowledge 2023. Thirdera is a technology company designed to help businesses successfully integrate ServiceNow’s cloud-based platform for automating and digitizing workflows. As such, Saimbhi plans to take what he learns at Knowledge 2023 back to his company to help clients further take advantage of what ServiceNow has to offer.

Prabjoth’s Thoughts:

“I am super excited to be going to my fifth in-person knowledge event this year. Having formally gone as a customer and employee of ServiceNow, I’m super excited to get in that buzz of that general excitement for everybody wanting to be able to innovate and transform in their organizations. ‘Cause when I was a customer, we were so eager to be able to fill the gaps that we had in our road map, be inspired by new capabilities, and then go home and be able to share what we’re capable of doing next. When I was a ServiceNow employee, we were excited to be able to be part of those genius bars, those breakouts. And now, going as the largest pure player partner in the world’s third era, we just want to be able to put that armor on our customers and to be that trusted advisor and just assure and implement their next journeys in their digital transformation.”

About the author

SA
Software And Technology

Software & Technology: are you visible to AI?

Before they reach out, Software & Technology buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Software & Technology expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's Software & Technology expertise into the articles, video, and social content B2B marketing buyers in your industry are searching for. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Software & Technology Insights

Employee distrust and skills gaps are the real barriers slowing enterprise AI scale in 2026

Employee distrust and skills gaps are the real barriers slowing enterprise AI scale in 2026

The main challenges to scaling enterprise AI in 2026 are employee distrust and a widening skills gap rather than technological readiness. Companies like Microsoft, Salesforce, and Google have the platforms ready, but workforce trust and skills remain barriers.

  • 01Employee distrust is a significant barrier to scaling enterprise AI.
  • 02A widening AI skills gap is hindering technological progress within companies.
  • 03Platforms from major companies like Microsoft, Salesforce, and Google are technically ready for AI scaling.

Aug 1, 2026

Anthropic and Blackstone launch $1.5B AI implementation firm Ode, betting enterprise deployment beats model-building

Anthropic and Blackstone launch $1.5B AI implementation firm Ode, betting enterprise deployment beats model-building

Ode, a $1.5 billion joint venture involving Anthropic, Blackstone, and Goldman Sachs, aims to integrate AI into enterprise operations. The venture employs 100 engineers to focus on the deployment of AI technology across various business sectors. The firm's strategy is to prioritize AI implementation over developing new AI models.

  • 01Ode is a $1.5 billion joint venture promoting AI integration in enterprises.
  • 02The venture employs 100 engineers for AI deployment.
  • 03Ode focuses on implementation rather than creating new AI models.

Jul 31, 2026

Amazon Business reaches $60 billion in annualized gross sales as agentic AI rewrites B2B discovery

Amazon Business reaches $60 billion in annualized gross sales as agentic AI rewrites B2B discovery

Amazon Business has achieved a milestone of $60 billion in annualized gross sales. The utilization of agentic AI is becoming more prevalent, taking over traditional human-driven B2B product discovery processes.

  • 01Amazon Business has reached $60 billion in annualized gross sales.
  • 02Agentic AI is replacing human-driven B2B product discovery.
  • 03The shift towards AI-driven discovery is reshaping B2B commerce.

Jul 31, 2026

Explore More Software & Technology Insights

Read more expert perspectives from across Software & Technology.

Browse Software & Technology Hub

About the Expert

SA
Software And Technology

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Software & Technology and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512