How UAVs Are Driving Data’s Success, with Gorka Zarauz of Geown Data Solutions

 

In 2018, Forrester reported that up to 73 percent of the data collected today by companies goes unused. Why? Usually, it’s because it’s just too much to sift through and make sense of.

On today’s Software & Technology Podcast, Tyler Kern interviews Gorka Zarauz, Chief Operations Officers at Geown Data Solutions.

Geown is trying to collect quality data for companies rather than a massive quantity of data, and it does so through robots, drones, and other unmanned vehicles. The company looks at collected data and makes important decisions for people in the construction, agriculture, and mining industries, among others.

A construction company may fly a drone to find out how big a pile of rubble or material is, where highways are located, or to see any potential infrastructure problems, and that data must be analyzed as quickly as possible. For agricultural use, Geown may be flying over a vineyard to check on the status of this season’s grape crops. The company might also use drones to check damages after a natural catastrophe.

Because of the variety in clients, Zarauz said, “there are no two systems which are equal so we have to be customized for each one, which is good and bad. We can be very accurate and precise on the exact system and need for the client. There are no two needs which are the same, different needs for all of the clients. We need to adapt because the need for agricultural is not the same for construction.”

To succeed and deliver quality data to varied clients, Zarauz has helped build a team of dedicated and solutions-driven professionals at Geown Data Solutions. Of his 10-12 person staff, half of his team has at least one Ph.D., while many have two or more, and the other half has at least one Master’s degree, if not two.

“They are extremely smart and they come up with very creative solutions that I would never think of, so the beauty of being small is that you can prototype new things and be a solution provider for our clients,” Zarauz said.

For the latest news, videos, and podcasts in the Software & Technology Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!
Twitter – @TechMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

wise leadership
Tuning into the Frequency of Wisdom and Wise Leadership with Dr. Gregory Stebbins
August 6, 2025

What if leadership isn’t about power, but presence? Research shows that emotionally intelligent leaders drive up to 20% better team performance, highlighting why heart-centered management and self-awareness are becoming essential to long-term impact. As Gen Z and Gen Alpha bring new expectations around authenticity, empathy, and reflection into the workplace, the need to rethink…

Read More
Self-Awareness
How Self-Awareness Boosts Leadership, Improves Decision-Making, and Fuels Career Growth
August 5, 2025

In a world that increasingly values emotional intelligence, the link between self-awareness and professional success has never been more crucial. As conversations around inclusion broaden to recognize different cognitive styles and lived experiences, professionals who understand their own strengths, motivations, and ways of processing the world are better equipped to adapt, lead, and grow….

Read More
Structural Heart Disease Echo IQ
From Missed Diagnoses to Life-Saving Alerts: How AI is Helping Doctors Detect Structural Heart Disease Before It Turns Deadly
August 3, 2025

Artificial intelligence is rapidly transforming healthcare diagnostics, with some of the most promising breakthroughs happening in cardiology. Structural heart disease affects millions and frequently goes undiagnosed in its early stages, leaving patients vulnerable to serious complications. One such condition, severe aortic stenosis, often remains unnoticed until it becomes life-threatening—carrying a two-year mortality rate worse…

Read More
automation
From Marketing Automation to Autonomous AI Marketing
August 1, 2025

In this episode of the Marketing AI SparkCast, Aby Varma, founder of Spark Novus, an advisory firm that partners with marketing leaders to adopt AI responsibly and strategically, sits down with Philip Lakin, Head of Enterprise Innovation at Zapier. The conversation dives into how marketing teams are shifting from basic automation to fully autonomous, AI-driven…

Read More