Skip to content
MarketScale
‹ Back to IndustriesSoftware & Technology

Unlocking Potential: Industry 4.0 and IoT are here: What it means for printers and beyond

Industry 4.0 and IoT technologies are enabling printers and converters to eliminate downtime and unlock the power of real-time data in the graphics industry. Early adopters, including companies like Baldwin Technology, demonstrate that connected manufacturing is not a future concept but an accessible reality today. These advancements are reshaping operational efficiency and competitive positioning across the printing and converting sectors.

This story was produced through MarketScale. See how Software & Technology teams put it to work with Executive Thought Leadership.

By Software And Technology · Amp IotAutomation SolutionsIndustry 4.0Oee
Share

Key takeaways

01

Industry 4.0 and IoT are already being adopted by printers and converters to dramatically reduce or eliminate downtime.

02

Baldwin Technology is highlighted as an industry innovator leading the transition to connected, data-driven manufacturing in the graphics industry.

03

Real-time data access is unlocking unprecedented operational potential for early adopters in the printing and converting space.

What if printers and converters could eliminate downtime altogether? Some future day, right? Nope. The future is now thanks to Industry 4.0. Early adopters of the technology throughout in the graphics industry prove the unprecedented potential of unlocking the power of data at their fingertips. One of the industry innovators leading this transition is Baldwin Technology.

Its Industry 4.0 platform, AMP IoT, quickly connects the data from machines, accessories, MIS software and workflow to obtain a holistic view of production and overall equipment efficiency (OEE) regardless of the assets’ make, model or vintage.

Baldwin’s Steve Metcalf, Chief Marketing and IoT officer, and Jake Schwertel, Engineering Supervisor and Chief Technical Architect of the AMP IoT platform, gave host Tyler Kern the low down on this Industry 4. 0 transformation. Metcalf said that a piece of production equipment often never reaches its full potential.

Finding ways to reduce errors and increase usage can provide bottom-line benefits for many industries, not just graphics. “ Industry 4. 0 has become popular in the last five-to-ten years, mostly as technology has advanced,” Schwertel said.

“And it’s allowed us to gain access to all of the data of what’s going on, on the shop floor. Everything from like a print’s web speed to the curing power, and everything in between.” Utilizing this data creates the ability to calculate overall equipment efficiency across all assets in real time.

Aggregating that data from production equipment and putting it into context to develop insights and action plans is what makes platforms like AMP IoT such a critical tool.

“What AMP as an IoT platform is doing is extracting that information and putting it into a meaningful context,” Metcalf said.

About the author

SA
Software And Technology

Software & Technology: are you visible to AI?

Before they reach out, Software & Technology buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's expertise into articles, video, and social posts. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Software & Technology Insights

Logicalis earns Microsoft Frontier Partner status as enterprise AI deployments move past the pilot stage

Logicalis earns Microsoft Frontier Partner status as enterprise AI deployments move past the pilot stage

Logicalis has achieved Microsoft Frontier Partner status along with a Copilot specialization. This achievement indicates their readiness to support scaling enterprise AI deployments with integrated governance. These developments come as more enterprises move past pilot stages in AI deployment.

  • 01Logicalis earns Microsoft Frontier Partner status.
  • 02The company specializes in enterprise AI scaling with governance.
  • 03AI deployments are moving beyond pilot stages in enterprises.

Jul 10, 2026

AI budgets are burning out before year-end, and CFOs are rethinking every token

AI budgets are burning out before year-end, and CFOs are rethinking every token

Enterprise AI costs are exceeding their allocated budgets quickly, prompting CFOs to reassess spending strategies. Despite the high expenditure, the return on investment remains questionable as companies often use up their budgets in just a few months. CFOs are now balancing resource allocation between workforce and AI-related token expenses.

  • 01Enterprise AI budgets are being exhausted rapidly.
  • 02CFOs are reevaluating the balance between headcount and AI spending.
  • 03ROI on AI investments remains uncertain.

Jul 10, 2026

OpenAI, Anthropic, and Google are competing for startups with credit packages topping $3M

OpenAI, Anthropic, and Google are competing for startups with credit packages topping $3M

AI model developers like OpenAI, Anthropic, and Google are offering early-stage startups computing credits and discounts worth over $3 million. These incentives are changing how startups assess the risk of vendor lock-in. Companies are using these offers to appeal to emerging enterprises and expand their influence in the AI industry.

  • 01AI companies are offering startups over $3 million in computing credits and discounts.
  • 02These offers influence how startups consider vendor lock-in risks.
  • 03OpenAI, Anthropic, and Google are the major players in this initiative.

Jul 9, 2026

Explore More Software & Technology Insights

Read more expert perspectives from across Software & Technology.

Browse Software & Technology Hub

About the Experts

SA
Software And Technology
BT
Baldwin Technology

Industry Innovator

Baldwin Technology Group

Baldwin Technology Group is a leading supplier of process automation technology for the printing, packaging, publishing, and converting industries. The company develops solutions that leverage Industry 4.0 and IoT to reduce downtime and optimize press performance. Baldwin is considered a pioneer in bringing connected technology to the graphics industry.