Skip to content
MarketScale
‹ Back to Industries

Software & Technology

Unlocking Potential: Industry 4.0 and IoT are here: What it means for printers and beyond

Industry 4.0 and IoT technologies are enabling printers and converters to eliminate downtime and unlock the power of real-time data in the graphics industry. Early adopters, including companies like Baldwin Technology, demonstrate that connected manufacturing is not a future concept but an accessible reality today. These advancements are reshaping operational efficiency and competitive positioning across the printing and converting sectors.

This story was produced through MarketScale. See how Software & Technology teams put it to work with Executive Thought Leadership.

By Software And Technology · Amp IotAutomation SolutionsIndustry 4.0Oee
Share

Key takeaways

01

Industry 4.0 and IoT are already being adopted by printers and converters to dramatically reduce or eliminate downtime.

02

Baldwin Technology is highlighted as an industry innovator leading the transition to connected, data-driven manufacturing in the graphics industry.

03

Real-time data access is unlocking unprecedented operational potential for early adopters in the printing and converting space.

What if printers and converters could eliminate downtime altogether? Some future day, right? Nope. The future is now thanks to Industry 4.0. Early adopters of the technology throughout in the graphics industry prove the unprecedented potential of unlocking the power of data at their fingertips. One of the industry innovators leading this transition is Baldwin Technology.

Its Industry 4.0 platform, AMP IoT, quickly connects the data from machines, accessories, MIS software and workflow to obtain a holistic view of production and overall equipment efficiency (OEE) regardless of the assets’ make, model or vintage.

Baldwin’s Steve Metcalf, Chief Marketing and IoT officer, and Jake Schwertel, Engineering Supervisor and Chief Technical Architect of the AMP IoT platform, gave host Tyler Kern the low down on this Industry 4. 0 transformation. Metcalf said that a piece of production equipment often never reaches its full potential.

Finding ways to reduce errors and increase usage can provide bottom-line benefits for many industries, not just graphics. “ Industry 4. 0 has become popular in the last five-to-ten years, mostly as technology has advanced,” Schwertel said.

“And it’s allowed us to gain access to all of the data of what’s going on, on the shop floor. Everything from like a print’s web speed to the curing power, and everything in between.” Utilizing this data creates the ability to calculate overall equipment efficiency across all assets in real time.

Aggregating that data from production equipment and putting it into context to develop insights and action plans is what makes platforms like AMP IoT such a critical tool.

“What AMP as an IoT platform is doing is extracting that information and putting it into a meaningful context,” Metcalf said.

About the author

SA
Software And Technology

New to MarketScale?

MarketScale is the platform Software & Technology companies use to turn their own experts into content like this. Want the short overview?

Free workspace

You just read one expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's expertise into articles, video, and social posts. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Software & Technology Insights

Strong AI governance can lower insurance premiums and board liability

Strong AI governance can lower insurance premiums and board liability

AI governance platforms in the insurance industry are proposed to offer benefits similar to those provided by responsible behavior in other insurance areas, like health and auto policies. The proponents argue that implementing strong AI governance can lead to lower insurance premiums for companies and reduce liability concerns for board members. This concept aligns with existing practices of rewarding safety and risk management measures with financial incentives.

  • 01AI governance can reduce insurance premiums.
  • 02Proper governance lowers board liability in companies.
  • 03Insurance rewards responsible risk management behavior.

Jun 26, 2026

Ascendion's CTO: Design thinking, not coding speed, is engineering's future

Ascendion's CTO: Design thinking, not coding speed, is engineering's future

Ascendion's CTO Wesley Pullin emphasizes that design thinking will lead the future of engineering instead of the pace of coding. With extensive experience in major software companies, Pullin's approach prioritizes innovative problem-solving strategies. His background at CloudBees has influenced his progressive outlook at Ascendion.

  • 01Design thinking is pivotal for the future of engineering.
  • 02Wesley Pullin has extensive experience in software development.
  • 03The Jenkins ecosystem was a significant part of Pullin's past work.

Jun 26, 2026

CFOs tighten AI budgets as agentic platforms and hardware deals reshape enterprise AI in 2026

CFOs tighten AI budgets as agentic platforms and hardware deals reshape enterprise AI in 2026

CFOs are becoming more cautious with AI budgets, focusing on immediate returns on investment. Agentic platforms and hardware deal innovations are shaping the future of enterprise AI markets. Financial discipline is becoming essential as new technological advancements in AI infrastructure emerge.

  • 01CFOs emphasize ROI in AI investments.
  • 02Agentic platforms and hardware deals drive AI evolution.
  • 03Financial discipline is key in the changing AI landscape.

Jun 26, 2026

Explore More Software & Technology Insights

Read more expert perspectives from across Software & Technology.

Browse Software & Technology Hub

About the Experts

SA
Software And Technology
BT
Baldwin Technology

Industry Innovator

Baldwin Technology Group

Baldwin Technology Group is a leading supplier of process automation technology for the printing, packaging, publishing, and converting industries. The company develops solutions that leverage Industry 4.0 and IoT to reduce downtime and optimize press performance. Baldwin is considered a pioneer in bringing connected technology to the graphics industry.