Skip to content
MarketScale
‹ Back to IndustriesSoftware & Technology

Unlocking Potential: Industry 4.0 and IoT are here: What it means for printers and beyond

Industry 4.0 and IoT technologies are enabling printers and converters to eliminate downtime and unlock the power of real-time data in the graphics industry. Early adopters, including companies like Baldwin Technology, demonstrate that connected manufacturing is not a future concept but an accessible reality today. These advancements are reshaping operational efficiency and competitive positioning across the printing and converting sectors.

This story was produced through MarketScale. See how Software & Technology teams put it to work with Executive Thought Leadership.

By Software And Technology · Amp IotAutomation SolutionsIndustry 4.0Oee
Share

Key takeaways

01

Industry 4.0 and IoT are already being adopted by printers and converters to dramatically reduce or eliminate downtime.

02

Baldwin Technology is highlighted as an industry innovator leading the transition to connected, data-driven manufacturing in the graphics industry.

03

Real-time data access is unlocking unprecedented operational potential for early adopters in the printing and converting space.

Get featured

Want to get featured in MarketScale Software & Technology?

Create a free MarketScale workspace and get your company's expertise featured across our Software & Technology coverage. No credit card, no demo required.

Start free

What if printers and converters could eliminate downtime altogether? Some future day, right? Nope. The future is now thanks to Industry 4.0. Early adopters of the technology throughout in the graphics industry prove the unprecedented potential of unlocking the power of data at their fingertips. One of the industry innovators leading this transition is Baldwin Technology.

Its Industry 4.0 platform, AMP IoT, quickly connects the data from machines, accessories, MIS software and workflow to obtain a holistic view of production and overall equipment efficiency (OEE) regardless of the assets’ make, model or vintage.

Baldwin’s Steve Metcalf, Chief Marketing and IoT officer, and Jake Schwertel, Engineering Supervisor and Chief Technical Architect of the AMP IoT platform, gave host Tyler Kern the low down on this Industry 4. 0 transformation. Metcalf said that a piece of production equipment often never reaches its full potential.

Finding ways to reduce errors and increase usage can provide bottom-line benefits for many industries, not just graphics. “ Industry 4. 0 has become popular in the last five-to-ten years, mostly as technology has advanced,” Schwertel said.

“And it’s allowed us to gain access to all of the data of what’s going on, on the shop floor. Everything from like a print’s web speed to the curing power, and everything in between.” Utilizing this data creates the ability to calculate overall equipment efficiency across all assets in real time.

Aggregating that data from production equipment and putting it into context to develop insights and action plans is what makes platforms like AMP IoT such a critical tool.

“What AMP as an IoT platform is doing is extracting that information and putting it into a meaningful context,” Metcalf said.

Your experts belong here

Every story in MarketScale Software & Technology starts with a company putting its solutions engineers, product teams, and customer engineers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Get your team featuredSee how it works15 minutes, straight to a calendar.

About the author

SA
Software And Technology

Follow Software & Technology Insights

Get new expert content in your inbox.

Software & Technology: are you visible to AI?

Before they reach out, Software & Technology buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Software & Technology expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your solutions engineers, product teams, and customer engineers into the articles, video, and social content Software & Technology buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Software & Technology Insights

Meta is hiring AWS's Dave Brown and talking to Anthropic as its cloud push becomes real

Meta is hiring AWS's Dave Brown and talking to Anthropic as its cloud push becomes real

Meta is actively enhancing its cloud capabilities by recruiting executives from Amazon Web Services and engaging in discussions with AI company Anthropic. This indicates a significant shift towards expanding its cloud infrastructure and offerings.

  • 01Meta is recruiting Dave Brown from Amazon Web Services to enhance its cloud capabilities.
  • 02Meta is in discussions with Anthropic to potentially provide compute resources.
  • 03These moves align with Meta's ambition to expand its cloud infrastructure.

Aug 8, 2026

Progress Software acquires Domo's AI and data platform for $400 million

Progress Software acquires Domo's AI and data platform for $400 million

Progress Software has acquired Domo's AI and data platform for $400 million. The acquisition will add over 2,400 enterprise customers and enhance Progress Software's AI capabilities with a new analytics layer.

  • 01Progress Software acquired Domo's platform for $400 million.
  • 02The acquisition adds more than 2,400 enterprise customers to Progress Software.
  • 03Progress Software enhances its AI infrastructure with an agentic analytics layer.

Aug 8, 2026

Fiserv and Stuut bring agentic AI to enterprise B2B receivables, with $2B in invoices already processed

Fiserv and Stuut bring agentic AI to enterprise B2B receivables, with $2B in invoices already processed

Fiserv's Commerce Hub and SnapPay are integrating with Stuut's AI platform to enhance B2B receivables processing. Stuut's platform has already handled over $2 billion in invoices. The collaboration aims to streamline and automate financial transactions in the enterprise sector.

  • 01Stuut's AI platform has processed over $2 billion in B2B invoices.
  • 02Fiserv is integrating its services with Stuut's AI technology to enhance enterprise financial processes.

Aug 7, 2026

Explore More Software & Technology Insights

Read more expert perspectives from across Software & Technology.

Browse Software & Technology Hub

About the Experts

SA
Software And Technology
BT
Baldwin Technology

Industry Innovator

Baldwin Technology Group

Baldwin Technology Group is a leading supplier of process automation technology for the printing, packaging, publishing, and converting industries. The company develops solutions that leverage Industry 4.0 and IoT to reduce downtime and optimize press performance. Baldwin is considered a pioneer in bringing connected technology to the graphics industry.

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Software & Technology and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512