Skip to content
MarketScale
‹ Back to IndustriesSoftware & Technology

Unlocking Potential: Industry 4.0 and IoT are here: What it means for printers and beyond

Industry 4.0 and IoT technologies are enabling printers and converters to eliminate downtime and unlock the power of real-time data in the graphics industry. Early adopters, including companies like Baldwin Technology, demonstrate that connected manufacturing is not a future concept but an accessible reality today. These advancements are reshaping operational efficiency and competitive positioning across the printing and converting sectors.

This story was produced through MarketScale. See how Software & Technology teams put it to work with Executive Thought Leadership.

By Software And Technology · Amp IotAutomation SolutionsIndustry 4.0Oee
Share

Key takeaways

01

Industry 4.0 and IoT are already being adopted by printers and converters to dramatically reduce or eliminate downtime.

02

Baldwin Technology is highlighted as an industry innovator leading the transition to connected, data-driven manufacturing in the graphics industry.

03

Real-time data access is unlocking unprecedented operational potential for early adopters in the printing and converting space.

What if printers and converters could eliminate downtime altogether? Some future day, right? Nope. The future is now thanks to Industry 4.0. Early adopters of the technology throughout in the graphics industry prove the unprecedented potential of unlocking the power of data at their fingertips. One of the industry innovators leading this transition is Baldwin Technology.

Its Industry 4.0 platform, AMP IoT, quickly connects the data from machines, accessories, MIS software and workflow to obtain a holistic view of production and overall equipment efficiency (OEE) regardless of the assets’ make, model or vintage.

Baldwin’s Steve Metcalf, Chief Marketing and IoT officer, and Jake Schwertel, Engineering Supervisor and Chief Technical Architect of the AMP IoT platform, gave host Tyler Kern the low down on this Industry 4. 0 transformation. Metcalf said that a piece of production equipment often never reaches its full potential.

Finding ways to reduce errors and increase usage can provide bottom-line benefits for many industries, not just graphics. “ Industry 4. 0 has become popular in the last five-to-ten years, mostly as technology has advanced,” Schwertel said.

“And it’s allowed us to gain access to all of the data of what’s going on, on the shop floor. Everything from like a print’s web speed to the curing power, and everything in between.” Utilizing this data creates the ability to calculate overall equipment efficiency across all assets in real time.

Aggregating that data from production equipment and putting it into context to develop insights and action plans is what makes platforms like AMP IoT such a critical tool.

“What AMP as an IoT platform is doing is extracting that information and putting it into a meaningful context,” Metcalf said.

About the author

SA
Software And Technology

Software & Technology: are you visible to AI?

Before they reach out, Software & Technology buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's expertise into articles, video, and social posts. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Software & Technology Insights

B2B tech lead gen in 2026 is a timing problem, not a volume problem

B2B tech lead gen in 2026 is a timing problem, not a volume problem

In the context of B2B technology lead generation, timing is becoming increasingly critical over sheer volume. Buyers often complete a significant portion of their research about vendors before engaging with sales representatives. This shifting dynamic necessitates changes in how enterprise tech teams manage outbound strategies.

  • 01Timing is essential in B2B tech lead generation.
  • 02Buyers complete most of their vendor research before sales interactions.
  • 03Enterprise tech teams need to adjust outbound strategies accordingly.

Jul 7, 2026

Microsoft Cuts 4,800 Jobs to Fund Its AI Buildout. Read the Payroll, Not the Headlines.

Microsoft Cuts 4,800 Jobs to Fund Its AI Buildout. Read the Payroll, Not the Headlines.

Microsoft is cutting 4,800 jobs as part of its strategy to redirect resources towards developing its AI capabilities. While the reduction in the gaming sector is getting widespread media coverage, the significant focus is on operational investments. This shift highlights Microsoft's priority in AI advancements over traditional segments.

  • 01Microsoft is laying off 4,800 employees.
  • 02The company is reallocating resources to AI development.
  • 03Media coverage is focusing more on gaming cuts rather than operational strategy.

Jul 6, 2026

Nvidia's Next AI Rack Costs Nearly Double the Last One, and Memory Is Why. What Infrastructure Buyers Should Budget For.

Nvidia's Next AI Rack Costs Nearly Double the Last One, and Memory Is Why. What Infrastructure Buyers Should Budget For.

Nvidia's next-generation Vera Rubin rack will cost hyperscalers $7.8 million—nearly double the prior generation—with memory now accounting for 25-30% of total cost instead of 5-10%. This shift signals that AI infrastructure budgeting must focus on total system cost rather than GPU pricing alone.

  • 01Memory costs jumped 435% to roughly $2 million per rack due to increased LPDDR5X capacity and 3D NAND storage, making it a strategic budget variable across all technology purchases
  • 02GPU share of bill of materials fell from 63% to 51% while memory rose to 25-30%, requiring infrastructure planners to model AI spend on total system cost not accelerator count
  • 03Memory supply constraints and tight availability now warrant the same scheduling and planning attention as GPU allocation, with procurement structure able to move final pricing by $1+ million per rack

Jul 6, 2026

Explore More Software & Technology Insights

Read more expert perspectives from across Software & Technology.

Browse Software & Technology Hub

About the Experts

SA
Software And Technology
BT
Baldwin Technology

Industry Innovator

Baldwin Technology Group

Baldwin Technology Group is a leading supplier of process automation technology for the printing, packaging, publishing, and converting industries. The company develops solutions that leverage Industry 4.0 and IoT to reduce downtime and optimize press performance. Baldwin is considered a pioneer in bringing connected technology to the graphics industry.