Skip to content
MarketScale
‹ Back to IndustriesSoftware & Technology

Unlocking Potential: Industry 4.0 and IoT are here: What it means for printers and beyond

Industry 4.0 and IoT technologies are enabling printers and converters to eliminate downtime and unlock the power of real-time data in the graphics industry. Early adopters, including companies like Baldwin Technology, demonstrate that connected manufacturing is not a future concept but an accessible reality today. These advancements are reshaping operational efficiency and competitive positioning across the printing and converting sectors.

This story was produced through MarketScale. See how Software & Technology teams put it to work with Executive Thought Leadership.

By Software And Technology · Amp IotAutomation SolutionsIndustry 4.0Oee
Share

Key takeaways

01

Industry 4.0 and IoT are already being adopted by printers and converters to dramatically reduce or eliminate downtime.

02

Baldwin Technology is highlighted as an industry innovator leading the transition to connected, data-driven manufacturing in the graphics industry.

03

Real-time data access is unlocking unprecedented operational potential for early adopters in the printing and converting space.

What if printers and converters could eliminate downtime altogether? Some future day, right? Nope. The future is now thanks to Industry 4.0. Early adopters of the technology throughout in the graphics industry prove the unprecedented potential of unlocking the power of data at their fingertips. One of the industry innovators leading this transition is Baldwin Technology.

Its Industry 4.0 platform, AMP IoT, quickly connects the data from machines, accessories, MIS software and workflow to obtain a holistic view of production and overall equipment efficiency (OEE) regardless of the assets’ make, model or vintage.

Baldwin’s Steve Metcalf, Chief Marketing and IoT officer, and Jake Schwertel, Engineering Supervisor and Chief Technical Architect of the AMP IoT platform, gave host Tyler Kern the low down on this Industry 4. 0 transformation. Metcalf said that a piece of production equipment often never reaches its full potential.

Finding ways to reduce errors and increase usage can provide bottom-line benefits for many industries, not just graphics. “ Industry 4. 0 has become popular in the last five-to-ten years, mostly as technology has advanced,” Schwertel said.

“And it’s allowed us to gain access to all of the data of what’s going on, on the shop floor. Everything from like a print’s web speed to the curing power, and everything in between.” Utilizing this data creates the ability to calculate overall equipment efficiency across all assets in real time.

Aggregating that data from production equipment and putting it into context to develop insights and action plans is what makes platforms like AMP IoT such a critical tool.

“What AMP as an IoT platform is doing is extracting that information and putting it into a meaningful context,” Metcalf said.

About the author

SA
Software And Technology

Software & Technology: are you visible to AI?

Before they reach out, Software & Technology buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Software & Technology expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's Software & Technology expertise into the articles, video, and social content B2B marketing buyers in your industry are searching for. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Software & Technology Insights

Enterprise AI hits an inflection point: governance, agentic systems, and the ROI reckoning

Enterprise AI hits an inflection point: governance, agentic systems, and the ROI reckoning

Enterprise AI is transitioning from experimentation to a focus on accountability. Key areas now influencing success include agentic systems, budget scrutiny by CFOs, and robust data governance initiatives. These factors play a critical role in determining the efficacy and ROI of AI implementations in businesses.

  • 01Agentic systems are becoming crucial in enterprise AI for ensuring efficient, autonomous decision-making.
  • 02CFOs are scrutinizing AI investments more closely to ensure their alignment with budget constraints and ROI goals.
  • 03Robust data governance is essential in capturing the full potential of enterprise AI.

Jul 21, 2026

AI governance gaps are blocking enterprise scale-up across the Middle East

AI governance gaps are blocking enterprise scale-up across the Middle East

AI governance challenges are preventing many businesses in the Middle East from scaling up their AI deployment. While technology advancements are not a barrier, the lag in internal governance frameworks is slowing down AI adoption. Addressing these governance gaps can accelerate the integration of AI within enterprises.

  • 01AI adoption in the Middle East is hindered by outdated internal governance frameworks.
  • 02Technology is not the limiting factor for AI deployment; governance is.
  • 03Improving governance frameworks can accelerate AI scale-up in enterprises.

Jul 21, 2026

Palo Alto Networks CEO puts a number on the AI cost problem: 90% token price drop needed

Palo Alto Networks CEO puts a number on the AI cost problem: 90% token price drop needed

Nikesh Arora, CEO of Palo Alto Networks, stated that for enterprise AI to scale, token costs must decrease by 90% within two years. He highlighted that high costs have already impacted companies like Uber, which spent its full-year AI budget by April.

  • 01Token costs for AI need to decline by 90% in two years for scalability.
  • 02Uber exhausted its annual AI budget by April due to high costs.

Jul 20, 2026

Explore More Software & Technology Insights

Read more expert perspectives from across Software & Technology.

Browse Software & Technology Hub

About the Experts

SA
Software And Technology
BT
Baldwin Technology

Industry Innovator

Baldwin Technology Group

Baldwin Technology Group is a leading supplier of process automation technology for the printing, packaging, publishing, and converting industries. The company develops solutions that leverage Industry 4.0 and IoT to reduce downtime and optimize press performance. Baldwin is considered a pioneer in bringing connected technology to the graphics industry.

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Software & Technology and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512