Skip to content
‹ Back to IndustriesSoftware & Technology

Unlocking Potential: Industry 4.0 and IoT are here: What it means for printers and beyond

Industry 4.0 and IoT technologies are enabling printers and converters to eliminate downtime and unlock the power of real-time data in the graphics industry. Early adopters, including companies like Baldwin Technology, demonstrate that connected manufacturing is not a future concept but an accessible reality today. These advancements are reshaping operational efficiency and competitive positioning across the printing and converting sectors.

This story was produced through MarketScale. See how Software & Technology teams put it to work with Executive Thought Leadership.

By Software And Technology · · Amp IotAutomation SolutionsIndustry 4.0Oee
Share

Key takeaways

01

Industry 4.0 and IoT are already being adopted by printers and converters to dramatically reduce or eliminate downtime.

02

Baldwin Technology is highlighted as an industry innovator leading the transition to connected, data-driven manufacturing in the graphics industry.

03

Real-time data access is unlocking unprecedented operational potential for early adopters in the printing and converting space.

Free workspace

Turn your Software & Technology expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

What if printers and converters could eliminate downtime altogether? Some future day, right? Nope. The future is now thanks to Industry 4.0. Early adopters of the technology throughout in the graphics industry prove the unprecedented potential of unlocking the power of data at their fingertips. One of the industry innovators leading this transition is Baldwin Technology.

Its Industry 4.0 platform, AMP IoT, quickly connects the data from machines, accessories, MIS software and workflow to obtain a holistic view of production and overall equipment efficiency (OEE) regardless of the assets’ make, model or vintage.

Baldwin’s Steve Metcalf, Chief Marketing and IoT officer, and Jake Schwertel, Engineering Supervisor and Chief Technical Architect of the AMP IoT platform, gave host Tyler Kern the low down on this Industry 4. 0 transformation. Metcalf said that a piece of production equipment often never reaches its full potential.

Finding ways to reduce errors and increase usage can provide bottom-line benefits for many industries, not just graphics. “ Industry 4. 0 has become popular in the last five-to-ten years, mostly as technology has advanced,” Schwertel said.

“And it’s allowed us to gain access to all of the data of what’s going on, on the shop floor. Everything from like a print’s web speed to the curing power, and everything in between.” Utilizing this data creates the ability to calculate overall equipment efficiency across all assets in real time.

Aggregating that data from production equipment and putting it into context to develop insights and action plans is what makes platforms like AMP IoT such a critical tool.

“What AMP as an IoT platform is doing is extracting that information and putting it into a meaningful context,” Metcalf said.

Your experts belong here

Every story in MarketScale Software & Technology starts with a company putting its solutions engineers, product teams, and customer engineers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Buyers ask AI engines who to consider, and published expert answers are what those engines cite.

Book DemoSee how it works15 minutes, straight to a calendar.

About the author

SA
Software And Technology
B2B Weekly

The week in Software & Technology, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Software & Technology: are you visible to AI?

Before they reach out, Software & Technology buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Software & Technology expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your solutions engineers, product teams, and customer engineers into the articles, video, and social content Software & Technology buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Software & Technology Insights

Google Just Put AI Chips in Orbit. The Real Story Is the Power Bill on the Ground.

Google Just Put AI Chips in Orbit. The Real Story Is the Power Bill on the Ground.

Google launched a prototype satellite carrying four Trillium TPUs to test whether AI compute can survive and operate in orbit, driven by power constraints on the ground. The satellite is not a data center but a survival test for chip durability, radiation resistance, and heat dissipation, signaling that energy availability—not chip capacity—is now the limiting factor for AI infrastructure growth.

  • 01Project Suncatcher's first satellite is a survival test for hardware durability, not operational compute capacity for actual workloads
  • 02Orbital solar can deliver up to 8x more power, and Google research suggests launch costs could drop below $200/kg by the mid-2030s, bringing space build costs closer to some Earth equivalents.

Oct 1, 2026

Microsoft frames its Ignite security week around AI agents with real access

Microsoft frames its Ignite security week around AI agents with real access

Microsoft's Ignite security program centers on AI agents with real access to identities, data and cloud resources.

  • 01Deciding what each agent is allowed to see is where the work sits when governance is missing; CDW research cited by BizTech found 51% of respondents have an established data governance framework.
  • 02The Nov. 17 keynote is the signal to watch: data-level Agent 365 controls would suggest Microsoft is tackling the governance gap; mostly new SOC agents would leave it with customers.

Oct 1, 2026

Google's Most Powerful AI Model Went to Cyber Defenders First. That's the New B2B Playbook.

Google's Most Powerful AI Model Went to Cyber Defenders First. That's the New B2B Playbook.

Google launched Gemini 4 Argon, its most capable AI model, with gated access rolling out first through the Fairwind Program to “trusted cyber defenders,” with paid API customers and Google AI Ultra subscribers next—signaling a shift from open consumer launches to trust-based, tiered enterprise distribution. Argon supports up to 1 million output tokens and posts knowledge-work and engineering benchmarks like 51.3% on AutomationBench and 77.9% on DeepSWE v1.1.

  • 011 million output tokens enable end-to-end deliverables: complete codebases, financial analyses, or legal drafts in a single pass, changing the unit of work for knowledge professionals.
  • 02Fairwind Program already includes 650+ organizations across government, critical infrastructure, and security partners; Wiz used Argon to find a critical healthcare vulnerability previous frontier models missed.
  • 03AI governance programs are now procurement requirements; enterprises should audit security and data controls, map high-cost knowledge workflows (contract review, financial modeling, codebase modernization), and evaluate models by task rather than by vendor.

Sep 30, 2026

Explore More Software & Technology Insights

Read more expert perspectives from across Software & Technology.

Browse Software & Technology Hub

About the Experts

SA
Software And Technology
BT
Baldwin Technology

Industry Innovator

Baldwin Technology Group

Baldwin Technology Group is a leading supplier of process automation technology for the printing, packaging, publishing, and converting industries. The company develops solutions that leverage Industry 4.0 and IoT to reduce downtime and optimize press performance. Baldwin is considered a pioneer in bringing connected technology to the graphics industry.

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Software & Technology and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512