Verizon Leaders: Leveraging Partner Engagements for Comprehensive Solutions

Partner engagements play a crucial role in Verizon’s strategy to deliver comprehensive and integrated customer solutions, as highlighted by Verizon’s Mark Tina, the Vice president of Channel Distribution and Channel Chief, Tyler Applonie, Marketing Director of Channel Strategy and Rashel Graves, Director of Channel programs and Enablement. These collaborations are key in enhancing the company’s service offerings, particularly in areas where Verizon seeks to expand its expertise and reach.

The trio emphasizes the synergy between Verizon’s core competencies and the specialized skills brought in by partners, particularly in the Mobility CoSell program. These partnerships are not just about filling service gaps; they’re about enhancing Verizon’s ability to present the most comprehensive solutions to the market. They highlight how partners bring complementary offerings to the table, creating a win-win scenario for Verizon, its partners, and, importantly, the customers. This collaborative model is a cornerstone of Verizon’s strategy to grow and expand, leveraging the power of collective expertise and resources to meet evolving customer needs.

Recent Episodes

As marketing teams adapt to tighter privacy regulations, the decline of traditional ad tracking, and the rise of social commerce, the profession is navigating a period of rapid transformation. Generative AI, automation, and data-driven personalization are reshaping how brands communicate and compete. Amid these shifts, marketers and educators alike are reexamining the skills and values…

In an age where experiences mean more than possessions, the rise of “active entertainment” has transformed how people unwind and connect. From axe-throwing to rage rooms, the thrill of safe destruction offers a therapeutic escape from daily stress. Yet behind the chaos of shattered glass and flying axes lies a precise operation — one…

In today’s creator economy, small businesses are being built on platforms as accessible as the smartphones in our pockets. From photographers to filmmakers, entrepreneurs are redefining what it means to “go into business” — often without traditional storefronts or investors, but with creativity, collaboration, and digital tools that make scaling possible. For many, payment…