On this week’s episode of Diving Into Data, TC Riley takes a break from exploring data in current events and helps you understand how you can actually USE data in your business.


Everyone wants to use data and say they are data-driven, but what does that actually take? Why do so many companies relentlessly attempt to utilize data in their business decisions and fully intend on getting value from it, yet fail to actually see the results they desire? As they say, the road to hell is paved with good intentions…

TC shares how the acronym DAPP (Digestible, Actionable, Presentable, Practical) can be a guide for ensuring businesses actually see the value from this investment in and utilization of data. This acronym should be considered by anyone in the data world anytime they’re starting on a project, and by ensuring that the final product is compliant with DAPP, you’ll ensure that it actually WILL start working!

Sit back, relax, grab a drink, practice social distancing… And let’s dive into some data.

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Diving Into Data with TC Riley