Working Toward Universal Connectivity in Drug Delivery

HealthPrize Technologies is teaming up again with West Pharmaceutical Services, Inc., to incorporate additional features into the system they developed a few years ago aimed at rewarding patient behavior that complied with their injectable drug regimen.

The past three years have seen much success, but they have also seen continual evolution in patient reaction and adaptation to technology. In keeping with the pharma trend toward seeking holistic solutions, the new updates include an improve user interface, dedicated sales staff, and increased functionality for the West device and the HealthPrize platform.

In addition, the team have learned that they need to be more flexible and offer more choices to pharma companies. But the main goal for the second-generation device is increased connectivity. Keeping in mind the large amount of data potentially involved and the digitization of health records, it makes sense to aim for inoperability across platforms.

The HealthPrize platform interacts with patients using gamification, behavioral economics, and consumer marketing concepts. The goal of this ongoing collaboration, according to Chris Evans, vice president, global innovation at West, is to connect to any device, which could help achieve what he called “universal connectivity.”

Read more at MD+DI

Follow us on social media for the latest updates in B2B!

Image

Latest

personal branding
Personal Branding Now Drives B2B Success, Customer Trust, and Competitive Advantage
December 5, 2025

Personal branding has rapidly shifted from a “nice-to-have” to a strategic imperative in B2B marketing, reshaping how companies communicate, differentiate, and build trust. As industries evolve and professionals take on more dynamic, multi-stream careers, visibility and authenticity have become critical assets. Key findings from the Edelman + LinkedIn Thought Leadership Impact Report show that…

Read More
IT
Real-World IT Practices Are Streamlining AV Deployments and Raising the Bar for Consistency
December 4, 2025

For years, the AV industry has discussed the long-anticipated convergence with IT—but that shift is no longer theoretical. With cloud adoption accelerating, hybrid work normalizing, and organizations rebuilding digital infrastructure after years of rapid change, AV systems now sit squarely on the IT backbone. In fact, the majority of newly upgraded conference rooms require network-centric…

Read More
ROI
ROI Case Study
December 3, 2025

Denials are no longer a slow leak in the revenue cycle—they’re a fast-moving, rule-shifting game controlled by payers, and hospitals that don’t model denial patterns in real time end up budgeting around losses they could have prevented. PayerWatch’s four-digit, client-verified ROI in 2024 shows what happens when a hospital stops reacting claim by…

Read More
coverage
Clip 2 – Fighting for Coverage: One Patient’s Story
December 3, 2025

Health insurers love to advertise themselves as guardians of care, but the real story often begins when a patient’s life no longer fits neatly into a spreadsheet. In oncology especially, “coverage” isn’t a bureaucratic checkbox—it’s the fragile bridge between a treatment that finally works and a relapse that can undo years of grit…

Read More