Are Digital Tickets Here to Stay as Live Events Return?
The fans remember the highlights but the franchises remember the technology, data, and inventions that powered their season. Host Tyler Kern sits down with the innovators, leaders and founders that are taking sports into the future. We’re over a year into the transition from physical to digital tickets in sports entertainment venues – but…
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The fans remember the highlights but the franchises remember the technology, data, and inventions that powered their season. Host Tyler Kern sits down with the innovators, leaders and founders that are taking sports into the future.
We’re over a year into the transition from physical to digital tickets in sports entertainment venues – but are contactless tickets here to stay?
This week on Salary Capped, guest host Daniel Litwin brought back a previous guest in Don White, CEO and Co-Founder of Satisfi Labs, to break down a Satisfi Labs study in partnership with the MLB that analyzed over a million questions baseball fans have asked within the league’s app.
The study found that 53% of fans have never used a digital ticket. White weighed in on what this means for the staying power of digital tickets and the evolution of ticketing as a whole.
“About 25% of the questions we handle are about tickets. The evolution of ticketing has been fantastic to see, because these fans or customers are able to take what they purchase and align it with the technology of their mobile device.
So, they can get the most out of each and every experience. There was such poor app adoption pre-COVID. Now, the ticket is the major place where the app can add value.
On top of that, everything you need to know about the event – what you’re trying to do, what you need to accomplish when there – becomes right in the palm of your hand.
What’s interesting about mobile ticketing is that, even in our customer base, we’ve helped 125,000 fans that go to baseball games find out how they could use the ticket in their app or how to get it and adopt it more quickly.
Now that we’ve seen the digital contactless environment, you’ll see that the venues are just looking to add more value to the ticket experience.
Our data shows that this trend is not going away.”
Tyler Kern will be back next Monday with a full-length episode of Salary Capped. See you then.
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