Are Digital Tickets Here to Stay as Live Events Return?

The fans remember the highlights but the franchises remember the technology, data, and inventions that powered their season. Host Tyler Kern sits down with the innovators, leaders and founders that are taking sports into the future.

 

We’re over a year into the transition from physical to digital tickets in sports entertainment venues – but are contactless tickets here to stay?

This week on Salary Capped, guest host Daniel Litwin brought back a previous guest in Don White, CEO and Co-Founder of Satisfi Labs, to break down a Satisfi Labs study in partnership with the MLB that analyzed over a million questions baseball fans have asked within the league’s app.

The study found that 53% of fans have never used a digital ticket. White weighed in on what this means for the staying power of digital tickets and the evolution of ticketing as a whole.

“About 25% of the questions we handle are about tickets. The evolution of ticketing has been fantastic to see, because these fans or customers are able to take what they purchase and align it with the technology of their mobile device.
So, they can get the most out of each and every experience. There was such  poor app adoption pre-COVID. Now, the ticket is the major place where the app can add value.

On top of that, everything you need to know about the event – what you’re trying to do, what you need to accomplish when there – becomes right in the palm of your hand.

What’s interesting about mobile ticketing is that, even in our customer base, we’ve helped 125,000 fans that go to baseball games find out how they could use the ticket in their app or how to get it and adopt it more quickly.

Now that we’ve seen the digital contactless environment, you’ll see that the venues are just looking to add more value to the ticket experience.

Our data shows that this trend is not going away.”

Tyler Kern will be back next Monday with a full-length episode of Salary Capped. See you then.

Listen to Previous Episodes of Salary Capped Right Here!

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

Listen Carefully, Respond Creatively
April 12, 2024

In this captivating episode of the Fans First series, Jesse Cole, the mastermind behind the Savannah Bananas, delves into the transformative business philosophy of “listen carefully, respond creatively.” This approach has not only skyrocketed the Savannah Bananas to fame but also serves as a universal blueprint for revolutionizing customer service and engagement across all sectors. […]

Read More
Stacey Childress, Senior Advisor at McKinsey and Company, discusses higher ed
Bold Measures are Needed to Improve Investment in Higher Education
April 12, 2024

The stakes for higher education have never been higher as the educational landscape sees rapid evolution. As universities and colleges grapple with the dual challenges of technological disruption and increasing demands for accessible, quality education, the question of how best to implement investment in higher education becomes a priority. This debate has been ignited […]

Read More
wake up healthy
Hey, it’s 9 am… Wake up Healthy with 9amHealth!
April 12, 2024

Healthcare Rethink host Brian Urban explores ways to wake up healthy and stay healthy with his guest, Dr. Avantika Waring, MD, the Chief Medical Officer, at 9amHealth. This episode delves into the transformative approach to healthcare delivery championed by 9amHealth. Dr. Waring’s journey from a humanities student with a love for French to a […]

Read More
public safety and security
Strengthen Public Safety and Security: Modernize Radio Communication for Better Field Response
April 11, 2024

The importance of radio communication within public safety and security operations remains unbeaten in an era dominated by digital transformation. This medium, essential for over a century, continues to be the lifeline for responders on the front lines. From ensuring the safety of field agents to facilitating real-time critical information flow and enhancing situational […]

Read More