Bumble And The Los Angeles Clippers Strike Jersey Deal

The LA Clippers, owned by Microsoft’s former CEO Steve Ballmer, has negotiated a deal with dating and friend-finding app Bumble.

A major aspect of the deal is the inclusion of Bumble’s logo on Clippers team jerseys. Although jersey sponsorships are far from a new idea, this will be a league first for a dating service.

Bumble’s announcement noted an alignment in brand values between the two since Bumble brands itself as the only “women-first” dating app, and the Clippers are led by the NBA’s only female president. The partnership highlights the importance of diversity and equality for the two brands.

The particular terms of the deal weren’t made public, but Bumble hasn’t balked at making politics a part of their brand. The company recently took a strong anti-gun stance and held to that belief by banning guns from inclusion in the dating app’s profile pictures.

For Ballmer and the Clippers, it’s a valuable relationship that doubles as an expression of the team’s core values. Now the question is how the Clipper/Bumble relationship will develop, and what happens next for the dating app that doesn’t keep its politics under wraps.

Latest

Airline Investors See a Post-Pandemic Rebound in Low-Cost Travel
April 14, 2021
(Bloomberg) -- New money is flowing to low-cost airlines in the U.S. as they take on giant carriers racing to recover from the unprecedented collapse in travel during the pandemic. Two established carriers that Read more
Cross-Sections: A New Industrialized Construction Podcast
April 14, 2021
  Cross-Sections brings to you bite-size conversations with host Anthony Gude, as he chats with colleagues and leaders in the construction and industrial ecosystem. Gude spoke with John Pugh Read more
What Regulations Will Get Drones Ready to Deliver to Your Front Door?
April 14, 2021
Both pilots and companies are navigating a thin line between security and innovation. Host Grant Guillot talks with leaders, influencers, and experts across the drone industry to guide us through the complex web of Read more