Can Stadiums Automate Social Distancing?

 

Welcome to Salary Capped, presented by MarketScale, where we explore the intersection of business and sports. Each week, Tyler Kern will chat with the leaders, marketers and inventors powering sports into the future.

The live event world is largely up in the air. Sports are looking to resume this month without fans, and conventions that were rescheduled to the fall and winter are looking at a potential second postponement.

But one company is looking at helping get fans back in stadiums and visitors back in convention centers by enabling building managers to harness the power of AI and the same tech originally developed for autonomous cars.

Cognize is a global health science and technology company working with mid-to-large-sized businesses to ensure CDC compliance by helping venues monitor temperatures, manage foot traffic and get real-time alerts when social distancing protocols are compromised.

Cognize CEO, Lars Nordenlun, sat down with Kern to discuss how the company recently launched a fully integrated, AI-powered cognitive platform called “People, Health and Safety” to help companies ensure compliance with new CDC mandates as an extra liability safety net.

“Right now, companies and institutions are in uncharted waters and are in need of innovative technologies to help them comply with CDC guidelines and ensure the safety of employees and customers,” said Nordenlund. “Today’s organizations want to confidently say they are doing ‘all that they can,’ and we’re proud to offer the most comprehensive solution of its kind to tap into the wonders of cognitive learning to help today’s most forward-thinking organizations orchestrate a safe and seamless return to the new reality.”

If you enjoyed this episode, please subscribe to Salary Capped, and look forward to more episodes every Monday.

Follow us on social media for the latest updates in B2B!

Image

Latest

employer-sponsored apprenticeships
The Degree That Pays You Back: How Employer-Sponsored Apprenticeships Are Rewriting Higher Ed
March 9, 2026

Higher education is under pressure. Over the past few years, public confidence in the value of a four-year degree has declined significantly, with fewer Americans expressing a strong belief that traditional higher education delivers a worthwhile return on investment. At the same time, employers consistently report that graduates lack job-ready skills—particularly the “durable skills”…

Read More
Denial Data
Turning Denial Data Into Action: How Healthcare Organizations Can Fight Back Against Payer Denials
March 5, 2026

Healthcare providers across the U.S. are facing a growing wave of claim denials that is putting pressure on already strained hospital finances. Industry research from the American Hospital Association shows that nearly 15% of medical claims submitted to private payers are initially denied, forcing hospitals and health systems to spend about $19.7 billion annually attempting…

Read More
Jabra
ISE 2026: Jabra Unveils Scalable Room Solutions for the Hybrid Workplace
March 5, 2026

At ISE 2026, Jabra highlighted how meeting technology is evolving to support the realities of hybrid work, where the experience must be equally effective for people inside and outside the room. In a conversation with Craig Durr, Chief Analyst and Founder of The Collab Collective, Jabra’s VP of Video Product Olly Henderson explained that…

Read More
Marketing AI Pulse
The Marketing AI Pulse Brief for Feb 2026: Trust in the World of LLM Ads, OpenClaw, Reddit & More!
March 3, 2026

Starting in 2026, The Marketing AI SparkCast alternates between the Marketing AI Pulse Monthly Brief and in-depth interviews with leading marketing AI innovators. This episode is the February 2026 edition of the Monthly Brief and focuses on trust and authenticity in an AI-driven world. Aby Varma and Matt Cyr explore the emergence of advertising inside…

Read More