Decision Makers: Building the Model Program with TCU AD Jeremiah Donati


Over the last 20 years, the TCU athletic department has used a model of stability and constant progress to work its way into the national consciousness. Relegated to the Western Athletic Conference following the collapse of its home for 72 years, the Southwest Conference, the Horned Frogs worked their way back up the ladder, moving from the WAC (1996-2000) to Conference USA (2001-2004) to the Mountain West (2005-2011) before finally reaching the Big XII in 2012.

Having accomplished so much over the past 25 years, it would be easy for the athletic department to sit back and admire its achievements, but that’s not the approach that TCU Athletic Director Jeremiah Donati is taking.

Donati took the reins of TCU Athletics in December 2017 after serving for six years in various capacities under his mentor and predecessor Chris del Conte. One of the first projects he tackled after being named AD was to step up the digital presence of the program.

“Our marketing department had a small video component in the past and we found that fraction of the department wasn’t able to service all the sports,” he says. “We separated that and bolstered that group to give them some autonomy.

Upgrades to stadiums and athletic facilities is another area where Donati is looking to push forward and continue improving. Despite completing a renovation to Amon Carter Stadium in 2012, he saw the opportunity expand premium seating options for fans. This move means increased revenue for all sports, not just football.

Donati also hits on the possibility of expanded alcohol sales at sporting events, his relationship with TCU’s three most high-profile coaches, and the advantage the school has by being located in Fort Worth.

No longer feeling like the newcomers to the conference, TCU is looking to take the next step in the Big XII and on the national stage. With the current leadership the university has in the place, there is no reason to think it can’t.

For the latest news, videos, and podcasts in the Sports & Entertainment Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!
Twitter – @SportsEntMKSL
Facebook –
LinkedIn –

Follow us on social media for the latest updates in B2B!


verizon leaders
Verizon Leaders: Unlocking Connectivity with the Verizon Partner Network
December 1, 2023

For a special episode of The Verizon Partner Network the focus was on the considerable role of partnerships in the Verizon Partner Program and the leaders shared their perspectives on the initiative. Their conversation brought about a lot of thought-providing context on the evolving telecommunications landscape. In today’s era, collaboration and integration are key to […]

Read More
Mark Tina Envisions Differences to the Verizon Partner Network in 2024
December 1, 2023

In the dynamic telecommunications landscape, Verizon’s Partner Network continues to evolve, adapting to new trends and opportunities. For another segment featuring Mark Tina, VP of Indirect Channel Distribution and Channel Chief at Verizon Business Group, he explores exactly what types of significant changes and advancements the Verizon Partner Network will see in 2024. In this […]

Read More
verizon business group
Mark Tina Explores the Importance of Partners in Verizon Business Group Success
December 1, 2023

A special episode of The Verizon Partner Network focuses on an examination of an industry marked by fierce competition and rapid innovation. But most importantly, how the role of partnerships in a company’s success is increasingly vital. Mark Tina, the VP of Indirect Channel Distribution and Channel Chief at Verizon, details why partners are essential […]

Read More