Digital Fan Engagement Strategies: Insights from Stephi Blank

 

In the dynamic world of sports marketing, the journey from a passionate advocate for women in sports to a leading figure in digital fan engagement strategies is both inspiring and instructive. Stephi Blank, the VP of Marketing & Service at WIT Sports, exemplifies this trajectory. Her story begins at Washington University, where she took the only sports business class available, a pass-fail course with no female speakers. This lack of representation spurred her to become a vocal proponent for women in sports, a commitment that would shape her career. After a stint in teaching, Blank ventured into sports marketing, where she honed her skills in digital landscapes and fan engagement strategies. Her innovative approach at organizations like the New York Yankees and the Brooklyn Nets emphasized the importance of digital channels in enhancing fan experiences, especially in the post-COVID era.

Blank’s expertise in creating immersive, digital fan experiences led her to WIT Sports, where she now leads a team dedicated to revolutionizing fan engagement. Her work focuses on personalizing fan interactions and leveraging digital platforms to reach a global audience, a crucial aspect in today’s sports industry. As we delve deeper into the insights and strategies of Stephi Blank, her story serves as a testament to the evolving landscape of sports marketing and the power of digital innovation in connecting fans worldwide.

Article Written by Janelle Bombalier

Follow us on social media for the latest updates in B2B!

Image

Latest

community building
Community Building Through Marketing—Powered by Showing Up and Staying Open
July 1, 2025

In this episode of Professional Quotient: Conversations That Build Equity, host Jason Winningham sits down with Alicia Layfield, founder of Casa Layfield, a boutique marketing agency in Houston, Texas. Alicia shares how she built her business from the ground up—not by following a perfect plan, but by showing up, staying open, and turning connections…

Read More
Class 8 trucks
Driving the Future at ACT Expo: Windrose Showcases Its Purpose-Built Electric Class 8 Trucks
July 1, 2025

At the ACT Expo, Hammer Down host Mike Bush dives deeper into the future of freight with a hands-on look at Windrose Technology’s electric Class 8 trucks. Joined by Joseph Jaramillo, Driver Supervisor at Talon Logistics, Mike takes a test drive to experience the smooth ride, dual digital displays, and unique features—like advanced regen modes and a…

Read More
ball valve
Zero-Friction Flow: Trillium Launches the Red Point® Non-Contact Rising Stem Ball Valve to Cut Downtime, Boost Safety, and Perform in Demanding Applications
June 30, 2025

Join host Michelle Dawn Mooney for this special episode of FlowCast by Trillium Flow Technologies, as she sits down with Fred Jansen, General Manager of Trillium’s Netherlands facility, and Pepijn Esman, Engineering Manager for Red Point, to unveil the non-contact Rising Stem Ball Valve (RSBV)—a breakthrough engineered for extreme-service applications across oil &…

Read More
student success
The AI-Powered Edge in Education: How LearningClues Is Enabling Student Success with Co-founder and CEO Dr. Perry Samson
June 30, 2025

As AI continues to reshape education, institutions face a growing challenge in ensuring students succeed without compromising engagement or integrity. Today’s college students are often juggling jobs, family, and coursework, leading to limited study time and increased dropout risk. According to the National Center for Education Statistics, 40% of full-time undergraduates and 74% of…

Read More