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Recent Posts
![Image](https://marketscale.com/wp-content/uploads/2024/03/DALL·E-2024-04-05-15.24.33-A-vivid-scene-depicting-two-sports-fans_-one-intently-listening-to-a-lively-sports-game-on-a-classic-radio-eyes-closed-and-head-tilted-imagining-the.webp)
Tailoring Sports Content to Meet Fans Where They Are: From Radio to Streaming with Stephi Blank
Stephi Blank - March 24, 2024How can sports leagues and teams evolve with technology to meet sports fans where they are? Stephi Blank, Vice President of Marketing & Service at WIT Sports, emphasized the importance of tailoring sports content to fit the channel and audience's preferences.
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College Football Should Step Up Its Fan Engagement Game to Capitalize on a Willing, Able, and Available Base
Daniel Litwin - January 12, 2024Fan engagement is up in the NFL; its high time College Football joined the party.The NFL marked an unprecedented achievement in the 2023-2024 season by securing 93 of the top 100 most-watched TV broadcasts in the US, a feat not matched by any other sport.
Read more![Image](https://marketscale.com/wp-content/uploads/2023/12/DALL·E-2023-12-13-12.27.58-A-photo-of-sports-fans-in-the-stands-of-a-stadium-full-of-excitement-and-energy.-Each-fan-is-holding-a-cell-phone-capturing-the-game-or-browsing-thr.webp)
The Future of Fan Engagement in Sports: Trends and Innovations
Daniel Litwin - December 13, 2023In the rapidly evolving world of sports, fan engagement is undergoing a significant transformation, driven by technological advancements and changing consumer behaviors. Younger generations, particularly Gen Z, are reshaping the sports viewing experience, favoring digital platforms and social media for a more interactive and communal experience.
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Digital Fan Engagement Strategies: Insights from Stephi Blank
Stephi Blank - December 13, 2023In the dynamic world of sports marketing, the journey from a passionate advocate for women in sports to a leading figure in digital fan engagement strategies is both inspiring and instructive. Stephi Blank, the VP of Marketing & Service at WIT Sports, exemplifies this trajectory.
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