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Stephi Blank

Vice President, Marketing & Service WIT Sports

Tailoring Sports Content to Meet Fans Where They Are: From Radio to Streaming with Stephi Blank


How can sports leagues and teams evolve with technology to meet sports fans where they are? Stephi Blank, Vice President of Marketing & Service at WIT Sports, emphasized the importance of tailoring sports content to fit the channel and audience’s preferences. According to Blank, tailoring sports content can help deliver an engaging experience across different platforms.

“It is so vital for the health and well-being and survival of these sports leagues and these teams and the newer leagues to meet people and fans where they are and deliver them an experience and content that fits the channel and the distribution that they are engaging things on,” Blank said.

Article written by MarketScale.


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In the dynamic world of sports marketing, the journey from a passionate advocate for women in sports to a leading figure in digital fan engagement strategies is both inspiring and instructive. Stephi Blank, the VP of Marketing & Service at WIT Sports, exemplifies this trajectory. Her story begins at Washington University, where she took…

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