Articles by tag: sports and entertainment
How can sports leagues and teams evolve with technology to meet sports fans where they are? Stephi Blank, Vice President of Marketing & Service at WIT Sports, emphasized the importance of tailoring sports content to fit the channel and audience’s preferences. According to Blank, tailoring sports content can help deliver an engaging experience across […]
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Sports Management Software Will Expand Client Management, If Software Companies Know What To Target
The sports management software industry is emerging with a major boost in growth, all thanks to a rise in the digitalization within the sports industry — among several other elements. According to research, its corresponding market is expected to grow at a CAGR of 15.1 percent and will be valued at over 24 billion […]
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Brand Placement Strategies Are Key in Today’s Product Marketing Dynamics
The product marketing landscape is seeing a lot of changes and the nuances of product placement are garnering significant attention. The need to dissect and understand this marketing strategy has arisen due to the intersection of branding with various media. This fact is especially true for films. This method’s intricacy is compared to a […]
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Video Games are the Latest NIL Partnerships That Talented College Students Should Seek Out
The fact digital and physical realms increasingly intersect nowadays, the concept of NIL (Name, Image, and Likeness) is altering the fabric of amateur sports and video games. Once limited to athletic prowess and academic achievements, today’s college athletes are fast becoming social media influencers, business moguls, and gaming enthusiasts. This isn’t just about […]
Sports & Entertainment
The Fastest 90 Seconds in Hockey: Celena Rae’s Sprint for Stars Fans
Live entertainment can be described as a high-wire act without a net underneath. There is no margin for error and the slightest delay can completely derail an act. For the Dallas Stars’ national anthem singer and in-game host Celena Rae, intermissions are literally a race against the clock. A typical routine requires her to […]
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Stepping into the Future at Shoptalk 2024: Creating a Flagship Brand Experience with APL
The customers of today are no longer satisfied with mere products; they crave brands that provide immersive, distinctive, and tailored brand experiences. Athletic Propulsion Labs (APL) epitomizes this shift, setting a new standard in the luxury performance market with its innovative athletic footwear. APL’s newly opened flagship boutique in Soho, with its artisan plaster walls […]
Routines, Rituals and a Mission-Driven Approach: MarketScale’s CRO Tim Maitland on Balancing Professional Growth and Personal Well-Being
In a world that often demands the relentless pursuit of success, finding the sweet spot between professional growth and personal well-being can seem like an elusive goal. As we navigate the complexities of modern work-life dynamics, the conversation around maintaining this balance has become more pertinent than ever. In this episode of Growthwell, we […]
The Impact of AI on Marketing Careers
In this episode of The Marketing AI SparkCast, host Aby Varma, a B2B Marketing Leader and the Founder of Spark Novus, sits down with Matt Gill, the Founder and Managing Partner of MICA Consulting Group. Spark Novus is a consultancy specializing in strategic AI adoption in marketing. MICA is a leading boutique national marketing […]
Continued Threats Require a Major Shift in Healthcare Cybersecurity Risk Perception
Recent cyberattacks on healthcare institutions have thrust cybersecurity from a back-office concern to the forefront of the healthcare industry’s agenda. A significant breach at Change Healthcare disrupted essential services, underlining the vulnerability of healthcare networks to such threats and the dire consequences for patient care. Government and industry responses have stressed the importance of […]