Articles by tag: sports and entertainment
With most of the world continuously navigating the constant and rapid changes in technology, sports streaming has now emerged as a critical battleground for media companies vying for viewer attention. Traditional broadcasting models are seeing new challenges from digital platforms, and companies like Disney and Sky are making significant moves into the sports streaming…
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Tailoring Sports Content to Meet Fans Where They Are: From Radio to Streaming with Stephi Blank
How can sports leagues and teams evolve with technology to meet sports fans where they are? Stephi Blank, Vice President of Marketing & Service at WIT Sports, emphasized the importance of tailoring sports content to fit the channel and audience’s preferences. According to Blank, tailoring sports content can help deliver an engaging experience across…
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Sports Management Software Will Expand Client Management, If Software Companies Know What To Target
The sports management software industry is emerging with a major boost in growth, all thanks to a rise in the digitalization within the sports industry — among several other elements. According to research, its corresponding market is expected to grow at a CAGR of 15.1 percent and will be valued at over 24 billion…
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Brand Placement Strategies Are Key in Today’s Product Marketing Dynamics
The product marketing landscape is seeing a lot of changes and the nuances of product placement are garnering significant attention. The need to dissect and understand this marketing strategy has arisen due to the intersection of branding with various media. This fact is especially true for films. This method’s intricacy is compared to a…
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Video Games are the Latest NIL Partnerships That Talented College Students Should Seek Out
The fact digital and physical realms increasingly intersect nowadays, the concept of NIL (Name, Image, and Likeness) is altering the fabric of amateur sports and video games. Once limited to athletic prowess and academic achievements, today’s college athletes are fast becoming social media influencers, business moguls, and gaming enthusiasts. This isn’t just about…
Sports & Entertainment
The Fastest 90 Seconds in Hockey: Celena Rae’s Sprint for Stars Fans
Live entertainment can be described as a high-wire act without a net underneath. There is no margin for error and the slightest delay can completely derail an act. For the Dallas Stars’ national anthem singer and in-game host Celena Rae, intermissions are literally a race against the clock. A typical routine requires her to…